As AdHive Group celebrates 10 years of redefining the African marketing landscape, the company is proud to spotlight Amplify Hive, a dedicated, evolved expression of its longstanding capabilities in brand activations and influencer marketing.
While experiential and influencer-led campaigns have long been part of AdHive Group’s precision marketing toolkit, Amplify Hive brings these services into sharper focus as a specialised offering. With immersive technologies, data-led strategy, and culturally attuned storytelling at its core, Amplify Hive is designed to help brands create more meaningful, multi-dimensional connections with their audiences.
“Over the past decade, we’ve constantly refined how we serve our clients,” says Sizwe Dlamini, Managing Director of AdHive Group. “Amplify Hive isn’t a new addition but a spotlight on what we’ve been doing exceptionally well. Now, we’re giving it the attention, structure, and strategic emphasis it deserves.”
From mall activations and pop-up events to virtual product launches and metaverse-ready campaigns, Amplify Hive is built for today’s experience-hungry consumer. By leveraging AR (Augmented Reality), VR (Virtual Reality), and next-generation engagement tools, the team transforms brand messaging into sensory experiences that resonate online and in the real world.
Amplify Hive also strengthens AdHive’s influencer marketing capabilities. With access to best-in-class AI-powered tools for influencer matching, audience targeting, and real-time campaign performance tracking, the team helps brands build smarter partnerships that deliver measurable returns on investment.
“Modern consumers don’t want to be sold to. Rather, they want to feel seen, heard, and involved. That’s what Amplify Hive enables. We’re blending technology, culture, and creativity to help brands be felt, not just seen.”
This strategic spotlight aligns with AdHive Group’s integrated model, which includes IdeaHive (brand communications) and TechHive (MarTech and data innovation). Together, the group continues to elevate African marketing by aligning human insight with digital precision and pushing creative boundaries in the process.
Whether through a VR headset, a social feed, or a street-level activation, Amplify Hive brings a decade of expertise into focus, ready to help brands leave a lasting mark on the people who matter.