Genesis All Black, Johannesburg’s premier urban festival, celebrates a decade of creating vibrant, electrifying spaces that unite music lovers from all walks of life. In partnership with Jack and Coke, this iconic celebration of passionate culture and Johannesburg’s dynamic nightlife returned with a bang, ushering in the highly anticipated “Back to Black” experience—a fusion of music, fashion, and gritty club culture—held across two thrilling dance floors at one of South Africa’s most iconic clubs.
The collaboration with Jack and Coke, now in its second official partnership, has further elevated the festival. This synergy has added a new dynamic to the celebration, reinforcing the bond between exceptional music and unforgettable moments.
One of the core pillars of Genesis All Black is its unwavering commitment to inclusivity and safety. “Safety is what we pride ourselves on while creating an environment where everyone feels welcome,” said Dandala, the visionary behind the festival, acknowledging the vibrant queer community that has been a cornerstone of their events.
As Genesis All Black continues to push the boundaries of nightlife experiences, the collaboration with Jack and Coke underscores a commitment to not only creating unforgettable moments but also promoting responsible enjoyment. Guests were encouraged to savour the perfect blend of Jack Daniel’s and Coca-Cola responsibly, ensuring that every sip complemented the vibrant atmosphere of the festival. By prioritizing safe and mindful consumption, the partnership sets an example for festival-goers to embrace the spirit of celebration while respecting their limits and looking out for one another.
Over the years, the festival has hosted both international stars and local legends. The 10th-anniversary edition of Genesis All Black was graced by world-renowned DJs such as Major League, Desiree, DJ Kent, and Nomuzi ‘Moozlie’ Mabena, each adding their unique flair to an already electrifying atmosphere.
With Jack and Coke’s BORN READY theme driving live experiences and brand partnerships, Genesis All Black continues to grow and redefine what it means to party in Johannesburg. It’s not just a festival—it’s a movement that celebrates diversity, creativity, and the spirit of the city’s music scene.
Here’s to the next chapter of Genesis All Black, where the beats never stop, and the culture remains as bold as eve.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Select and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Brown-Forman
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Ready-to-Drinks, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on LinkedIn, Instagram, and X, formerly Twitter.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn