In a noisy, distracted world, leadership isn’t about shouting the loudest—it’s about finding your authentic voice and using it to lead with clarity, conviction, and purpose.
“Your voice as a leader isn’t just about what you say,” says Jacqueline van Rooijen, Founder at Ycagel. “It’s about how you align your values, actions, and vision so that people trust you enough to follow.”
Voice is influence! Voice is clarity! Voice is power!
And the greatest leaders aren’t necessarily the ones with the biggest platforms – they’re the ones who’ve done the internal work to align who they are with how they show up in the world.
Why Your Voice Matters
“Your voice is more than words. It’s the energy, intention, and integrity behind them. When a leader speaks with alignment and purpose, people listen – not out of obligation, but out of inspiration,” explains van Rooijen. “Too many professionals today are leading from a script – someone else’s playbook. The result? Mixed signals, unclear direction, and teams that feel disconnected.”
“True leadership begins when you stop mimicking others and start owning your voice. That’s when you move from managing tasks to influencing people. From commanding attention to motivating action,” she adds.
Van Rooijen shares three essentials of voice-driven leadership:
1. Voice: Your leadership voice is your unique combination of values, perspective, and personality. It’s how you communicate, connect, and contribute. Finding your voice means knowing what you stand for and being unapologetically clear about it. It’s about speaking from conviction, not convenience.
2. Alignment: Great leaders don’t just talk the talk – they walk it. There’s congruence between what they say and how they act.
When your voice, values, and actions are aligned, you build trust. People know where you stand. They know what you expect and what you’ll deliver.
3. Vision: Voice without vision is just noise. True leadership is about painting a clear, compelling picture of the future and enrolling others in that vision.
Your voice becomes magnetic when it points to something bigger than yourself—a mission, a purpose, a future worth fighting for.
How to Find (and Strengthen) Your Leadership Voice
“There are four practical ways to develop your voice and use it to lead powerfully,” van Rooijen advises:
1. Know Your Values: If you don’t know what matters to you, neither will anyone else. Clarify your non-negotiables and let them shape how you speak and lead.
2. Practice Authentic Communication: Ditch the jargon. Ditch the ‘leader speak.’ Speak from the heart, with honesty and humanity.
3. Align Words with Actions: Your voice loses power when your actions don’t match. Audit yourself regularly – are you living the leadership you’re preaching?
4. Speak Vision Daily: Great leaders cast vision constantly. Don’t assume people know where you’re headed – remind them, inspire them, and invite them into the story.
The Bottom Line
“In leadership, your voice is your most powerful tool – but only when it’s clear, aligned, and rooted in vision, she concludes. “And when you find your voice, you don’t just lead – you inspire, influence, and leave a legacy.”