This past Saturday, February 15, 2025, the township of Soweto came alive with the sizzling sounds of grills, the rich aroma of traditional flavors, and the electric energy of competition at the HelloPay Dijo Master. Held in the heart of Soweto, the event brought together 10 of the best Kasi food businesses, all vying for the ultimate grand prize of R30,000.
HelloPay Swipa hosted this event to expand its presence in the township market while showcasing its dedication to supporting small businesses. More than just an activation, the event provided a platform for meaningful engagement, drawing attendees to the HelloPay stall to explore its services firsthand. Most importantly, Dijo Master fostered stronger connections with local business owners, solidifying HelloPay’s role as a trusted partner in the township economy.
A Feast for the Senses
The cookout was more than just a competition – it was a full-blown celebration of local talent, entrepreneurship, and the vibrant township food culture. Each business showcased their unique culinary skills, preparing mouthwatering dishes that left the audience and judges in awe.
With live performances, exciting giveaways, and a fantastic atmosphere, attendees were treated to a day of top-tier entertainment while enjoying delicious, homegrown Kasi cuisine. The energy was electric as food lovers, community members, and industry professionals came together to support the local food scene.
The Judges: Experts in Flavor
Adding to the prestige of the event were our guest judges, Nick Hamman and Refiloe from Jozi FM. With their expert palates and deep appreciation for local flavors, they had the challenging task of selecting the best among the best. Each dish was judged on presentation, taste, creativity, and authenticity, ensuring a fair and exciting competition.
The Winners and Prizes
A huge congratulations to our top three winners who walked away with fantastic prizes that would grow there businesses:
- 1st Place: R30,000
- 2nd Place: R10,000
- 3rd Place: R5,000
HelloPay: Empowering Township Businesses
As proud hosts of this incredible event, HelloPay remains committed to supporting local businesses in the township. The Dijo Master was more than just a competition – it was a platform to showcase Kasi entrepreneurs and the value they bring to the local economy. By giving these talented food businesses an opportunity to shine, we continue to push forward on our mission of empowering small businesses.
If you’re a business owner looking for a fast, reliable, and a convenient way to accept card payments, HelloPay has got you covered! Contact us today and take your business to the next level.
Until Next Year!
The HelloPay Dijo Master was a massive success, and we can’t wait to do it again. A huge congratulations to all the contestants for their hard work and dedication. See you at the next Dijo Master, where we’ll once again celebrate the best of Kasi cuisine!
About HelloPay
Hellopay forms part of a larger eco-system, the hellogroup.
Since 2005, have been creating game-changing integrated consumer and business services within the telecommunications & financial business sector for communities not only in South Africa but internationally.
We help our customers communicate, transact, become entrepreneurs, educate themselves, plan for their future, socialise & share.