The Interactive Advertising Bureau South Africa (IAB SA) is excited to introduce the Bookmark Awards Masterclasses—expert-led sessions designed to help professionals navigate the art of crafting compelling award entries. These sessions will provide invaluable insights, strategies, and practical guidance to navigate the awards process with confidence and impact. These masterclasses form part of the prestigious Bookmark Awards, which celebrate excellence in digital innovation and effectiveness across the industry.
Ready to take your Bookmark Awards entry to the next level?
The IAB is offering two exclusive online masterclasses designed to give you the tools and insights needed to create submissions that stand out. Led by top industry experts, these sessions will help you maximise your chances of success:
Publishers Masterclass
Join Jerusha Raath, Publisher at News24, for an insightful session on publishing categories and criteria. Discover how to position your work for maximum impact and navigate the updated categories designed to include a wider range of publishing entities, beyond just hard news. Don’t miss this opportunity to refine your approach and set yourself up for success. Register here.
Date: 21 February 2025, 11h00
Agencies Masterclass
Learn from one the best creatives, Alex Goldberg, internationally awarded Creative Partner at Ogilvy Cape Town, will reveal the secrets to crafting compelling entries that captivate judges. Gain expert insights on aligning your work with the right categories, showcasing measurable results, and presenting your campaign in a way that truly stands out. Register here.
Date: 28 February 2025, 11h00
“The Bookmark Awards Masterclasses are an essential extension of our commitment to industry development,” says Pippa Misplon, Bookmarks Committee Lead and MD at Retroviral. “We want to empower professionals with the knowledge and tools needed to stay ahead in the fast-paced digital landscape. These sessions are designed to provide both inspiration and practical guidance that can elevate the standard of digital work across the industry.”
The IAB Bookmark Awards continue to set the benchmark for digital innovation, celebrating campaigns that drive impact and push creative boundaries. Don’t miss your chance to put your best foot forward in this year’s awards.
For more information on the IAB Bookmark Awards and to register for the masterclasses, visit https://iabsa.net/.
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