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Enjoy a Black Friday R99 ticket and combo special for all movies at all sites – for one day only…

If you need to have a break from all the advertised Black Friday exclusive deals and you need downtime from the retail frenzy, Ster-Kinekor has the perfect solution. Book movie tickets for any 2D or 3D film showing at your favourite cinema on Friday, 29 November, and you will pay the crazy Black Friday price of only R99 for your movie ticket plus a small popcorn and soda/slush combo.

“We know consumers are bombarded with Black Friday specials throughout November. Our deal gives them the opportunity to relax and unwind on 29 November, by coming to watch one of the many great titles that will be screening in our cinemas on Friday. Customers will still be spoilt for choice with the line-up of films, offering something to suit everyone,” says Lynne Wylie, Chief Marketing Officer of Ster-Kinekor.

Moana 2 and Wicked: Part 1

With the release of Disney’s exciting new animated sequel, Moana 2, on 29 November, Ster-Kinekor’s Black Friday deal gives you the perfect opportunity to catch this big new title on release day! After receiving an unexpected call from her wayfinding ancestors, Moana journeys to the far seas of Oceania and into dangerous, long-lost waters for an adventure unlike anything she has ever faced.

View the trailer here

For those moviegoers after something a little darker and dramatic, there are two other titles releasing on Black Friday, Elevation and Heretic. The sci-fi movie Elevation follows a single father and two women, who have to venture from the safety of their homes to face monstrous creatures to save the life of a young boy.

View the trailer here

The gripping horror-thriller movie, Heretic, delves into faith, manipulation, and terror. Hugh Grant delivers a chilling performance as a diabolical figure who ensnares two unsuspecting young women into a game of cat-and-mouse when they knock on his door to share their religious beliefs.

View the trailer here

“In addition to these three new titles making their way onto the big screen on Black Friday, there are of course many other top films currently on circuit that can all be enjoyed at the special price of R99, but only on Friday,” says Wylie.

Gladiator II and Red One

These include Gladiator II, the delightful, must-see Wicked: Part 1, the hilarious Christmas special Red One with Dwayne Johnson and Chris Evans, Arthur’s Whisky, Conclave, Absolution and Venom: The Last Dance, to list a few of the many great titles now showing at Ster-Kinekor cinemas across the country.

Bookings for the Black Friday R99 special for all the great movies screening on Friday, 29 November, can be made through the SK website, the SK App or at the self-service kiosks at all cinemas.

Book your tickets now at www.sterkinekor.com or download the SK App on your smartphone. For news and updates, go to Facebook: Ster-Kinekor Theatres | follow Ster-Kinekor on Twitter: @Ster-Kinekor. For all queries, call Ticketline on 0861-Movies (668 437).

#DoMoviesRight    #SterKinekor   #SKBlackFriday

Road Trip Ready: Top Tips for a Family Adventure from Gauteng to KZN

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As the December holidays approach, many South African families are preparing to join thousands on one of the most iconic road trips in the country: the drive from Gauteng to KwaZulu-Natal. While it’s tempting to “put foot” and reach your destination as quickly as possible, there’s a unique charm in slowing down, enjoying the journey, and creating memories along the way. After all, your holiday should begin the moment you hit the road. With seven hours (or more) in the car—especially with children—a well-planned road trip can turn the drive into one of the highlights of the holiday experience.

“Living in this amazing province, we may be a little biased,” says Orrin Cottle, CEO of Brahman Hills in the Midlands, “but KwaZulu-Natal really offers it all – a vibrant and diverse culture, majestic mountains, award-winning gardens, big five bush experiences, and great beaches, nine of which have Blue Flag status.”

Brahman Hills Garden-top view-web

Drawing on his expertise in creating unforgettable experiences, Cottle shares some tips to transform your road trip from Gauteng to KZN into a fun-filled family adventure:

1. Plan Stops Worth the Pause

According to road safety experts, taking a break every two hours is recommended to stretch and recharge. But, rather than only stopping at service stations, why not consider including interesting attractions along your route? It’s worth a short detour to places such as the central Drakensberg for an exhilarating Canopy Tour or the magnificent, internationally acclaimed gardens at Brahman Hills in the KZN Midlands. The addition of six new sculptures offers a unique blend of art and nature worth viewing, and the kids can meet the famed ‘Giant’. Then of course there is the historic Mandela Capture Site or the PheZulu Safari Park and Cultural Village situated in the Valley of a Thousand Hills near Hillcrest. These breaks add a little something special to the trip, giving everyone something enjoyable to look forward to and a chance to recharge.

2. Refuel Right 
When it’s time for a pit stop, look for places that offer more than just fuel and fast food. Choosing spots like The Windmills in the Midlands gives you a chance to enjoy a variety of fresh, quality meals, clean facilities, and a change from typical road trip fare. For families, stopping at establishments like The Windmills offers more than just a quick break; it’s an opportunity for kids to enjoy a mini-adventure in safe, green spaces designed for exploration. There are also enclosed areas for your pets to stretch and relax, with water bowls available to keep them hydrated.

The Windmills

3. Capture the Moments
Take a camera or make use of your phone to document your trip. Snap pictures and short videos at scenic stops, take family selfies and capture views from the car windows. This creates a log of memories and also makes the journey more engaging. Plus, kids and adults alike can enjoy looking back on these photos once you arrive – it’s a simple way to add a bit of fun and make the drive feel like a holiday activity.

4. Balance Fun and Downtime along the Way
Don’t feel pressured to keep the kids entertained non-stop. Let them read, nap, or even get a little bored – it’ll make the stops feel all the more exciting. Sometimes, simply looking out the window, chatting, or daydreaming is enough to keep them entertained. By balancing fun activities with downtime, everyone can rest and enjoy the journey in their way.

“Yes, taking in some sights may mean extending your trip by a few hours, but time flies when you’re having fun!” Cottle notes. “However, slowing down to enjoy the journey – especially with family – allows you to appreciate the beauty and diversity our country offers, transforming the drive into something memorable,” he concludes.

So, as you plan your trip, embrace the adventure of doing something different and enjoy the scenic beauty and moments along the way. After all, it’s not just about where you’re going, but how you get ther

16 days of activism: A call for inclusive action to combat GBV against women and children with disabilities

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As South Africa marks 30 years of collective action under the theme “30 Years of Advancing Collective Action to End Violence Against Women and Children”, Afrika Tikkun calls for urgent and inclusive measures to combat gender-based violence (GBV). The leading youth development non-profit organisation (NPO) places a spotlight on the disproportionate effects on women and children living with disabilities.

While the 16 Days of Activism has brought awareness and some positive changes over the years, it is evident that systemic failures, performative campaigns and inadequate action have allowed GBV to persist at alarming rates. This anniversary year presents a critical opportunity to recommit to bold, inclusive and transformative interventions.

Women and children with disabilities are GBV’s overlooked victims despite the prevalence of violence against them.

The Human Sciences Research Council (HSRC) launched the first report on GBV which has revealed an alarming statistic: over 31% of women with disabilities in South Africa have endured sexual or physical violence in their lifetime. Compared to women with no disabilities, a higher proportion of ever-partnered women with a disability had experienced physical violence. The prevalence of sexual violence by a partner was twice as high for ever-partnered women living with a disability than for those who did not report a disability.

The HSRC said the high rates of violence against women, particularly those with disabilities, highlighted an urgent need for government, professionals, and service providers to identify affected women and include them in prevention strategies.

Addressing male perpetrators and the factors driving their behaviour is critical, as the study underscores that GBV is a direct consequence of these actions.

This is the first instance of national data shedding light on the pervasive and deeply entrenched impact of GBV on women with disabilities.

“Disability inclusion must become a core focus in the fight against GBV,” said Marc Lubner, Executive Chairperson, Afrika Tikkun. “Creating a disability-inclusive society is not just about access to physical spaces; it’s about ensuring the safety, dignity, and protection of the most vulnerable. This means creating inclusive policies that address the unique vulnerabilities of women and children with disabilities, empowering victims with accessible support services and fostering community leadership to dismantle rape culture.”

Despite 30 years of democracy, the gap between South Africa’s progressive legal frameworks and the realities women and children face daily remains glaring. Leaders have yet to adopt a unified voice or implement meaningful changes to address the roots of GBV.

“The government must prioritise systemic social re-engineering to dismantle the pervasive attitudes enabling GBV. There is a need for actionable plans with measurable outcomes to challenge rape culture and societal normalisation of violence,” said Lubner

As Afrika Tikkun celebrates its 30th year of service and a legacy of creating holistic development and sustainable impact, the organisation remains steadfast in advocating for a safer, more inclusive society where the rights and dignity of every woman and child are protected. The organisation is tackling South Africa’s socio-economic disparities head-on and fostering an equitable society.

“The communities we serve are characterised by high levels of Gender-Based Violence (GBV), in part due to the legacy of apartheid. GBV impacts the ability of young girls and women in our programmes to make the most of learning, employment and entrepreneurial opportunities. We believe it is never too early to start educating our young people on gender equality and GBV-related issues,” said Tiyani Mohlaba, COO, Afrika Tikkun.

The organisation implements the Anti-Violence Buddies (4 – 6yrs) where Early Childhood Development learners are taught about abuse in an age-appropriate manner. In addition, in the Young Urban Women (YUW) programme, young girls are given a platform to discuss issues affecting them, including GBV, women’s health and economic empowerment. Parallel to this, The Young Urban Men (YUM) programme was established to provide a space for positive role modelling in conjunction with activities and campaigns related to the issues young men face.

“We must invest in targeted educational campaigns to challenge harmful attitudes and promote equality from an early age. Anything less is a disservice to the progress we aim to achieve,” concludes Mohlaba.

Setting up for summer – a homeowner’s guide

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Although climate change is making accurate weather predictions more difficult, forecasters expect this summer to be hotter than average with the possibility of more frequent and intense heatwaves.

According to the South African Weather Service, both minimum and maximum temperatures are expected to exceed normal levels. Possible La Niña conditions may result in heavy rains, particularly in the central and eastern parts of the country.

Even if there are no extreme weather events, anticipating soaring temperatures, seasonal rain or wind, depending on where you are in the country, might save proactive homeowners some money and certainly make summer more enjoyable.

According to Gavyn Letley from specialist loans provider, DirectAxis: “Setting up your home for summer need not cost you a fortune. Some simple upgrades can make it more comfortable while basic maintenance could prevent costly repairs.”

Letley shares some tips to consider over the summer season:

  • In summer, the braai allows South Africans to escape the heat and confines of their kitchens and enjoy the relaxed informality of cooking, eating and entertaining outside.

Depending on the set-up, getting the braai ready for summer may mean more than just washing the grid to remove any buildup of rust or bacteria. If it has a chimney, check for soot build-up. Chimney fires can be dangerous, so if in doubt, get the chimney swept.

On gas braais the hoses, washers and cylinders must be checked for wear and tear. If in doubt get these replaced.

  • After the braai, the pool is probably the next priority for those lucky enough to have one. If you’ve kept up some basic maintenance over winter, preparing it for summer should only involve cleaning out the leaves and checking the pH and chlorine levels. Saltwater pools may need the chlorine generator cleaned and some additional salt.

You’ll probably need to spend more to make it swimmable if it’s gone green over winter. It’s advisable to take a water sample to a pool outlet and let them recommend the best remedy rather than spending lots of money on treatments that may not work.

  • In summer rainfall areas, blocked or broken gutters and leaky roofs can ruin eves and ceilings; and heavy downpours may cause additional interior damage. Some straightforward maintenance will prevent these issues. If you’re not confident about doing it yourself, gutter-cleaning services are relatively affordable, and most will also check the roof for you.
  • Seasonal strong winds can also be a problem, particularly in coastal regions. Trimming the trees around your home prevents wind-blown branches from damaging the roof, gutters, windows, satellite dishes, walls and fences. Shothole borer weakens trees and kills branches, making them more susceptible to wind. You can do basic trimming yourself but get an expert for larger branches and trees. Costs range from R500 upwards depending on the complexity of the job and the amount of material that needs to be removed.
  • While you’re in the garden check the exterior of the house. Paint provides crucial protection against the elements. It’s easier and cheaper to deal with small areas of chipped and peeling paint as you notice it, especially on wooden or metal features, rather than waiting until you have to replace them or repaint the house.
  • Moving inside, slatted blinds or light curtains will help keep out direct sunlight. This will keep the interior cooler and prevent sun damage to furniture and carpets.
  • Fans are another popular way of keeping cool. Depending on your décor, classic ceiling fans can add a nice touch. Alternatively, self-standing pedestal fans can be moved from room to room.
  • Air conditioners are a more expensive solution. These range from simple units for single rooms or small spaces, to ducted systems that cover the whole house. Inverter air conditioners are the most energy-efficient. Costs vary depending on the system and size of the home and could be anything from R20 000 to R65 000 depending on the specifications, requirements, and area.

“Being proactive, doing preventative maintenance and making your home more comfortable will ensure that you enjoy summer more, and importantly, you may save some money over the long term,” says Letley.

CMS partners with Mauritian firm

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CMS announces it will partner with Mauritian-based firm Prism Chambers, with Prism Chambers joining CMS as an associate firm of CMS Africa. The firm will provide CMS with outbound legal work from Mauritius, as well as access to the Mauritian market for CMS and its clients. The firm will be known as “Prism Chambers – in association with CMS”.

By working with Prism Chambers, CMS further strengthens its presence in Africa. With operations already in Angola, Morocco, South Africa, Kenya and Mozambique, expansion in this region remains a strategic goal. As of now, CMS has offices in 47 countries and 79 cities and more than 6,300 lawyers worldwide.

Duncan Weston, Executive Partner at CMS, said, “We are delighted to have Prism Chambers joining CMS as an associate member of CMS Africa. Prism Chambers’s strong local expertise as the only firm in Mauritius specialising in tax law, as well as its focus on excellent client service, will support CMS as we continue to deliver the legal services needed by our clients to operate and grow their businesses across Africa.”

Riza Moosa, Chairman of CMS Africa, added, “We are excited to welcome our new collaboration partner in Mauritius, whose unique market position and alignment with the CMS culture underscore our shared vision for growth in Africa. This partnership strengthens our ability to build a truly competitive African offering and identity, further establishing us as the ‘go-to’ unified firm across the continent.”

Established in 2019, Prism Chambers is a boutique business law firm located in Ebène, Mauritius. An agile and innovative firm focusing on all aspects of corporate and finance law, it is often sought out for its expertise in high-profile tax litigation cases and on complex cross-border matters. Sectors that provide opportunities for cross-border advisory and transaction work for both firms include renewables, impact funds, sustainable finance, hotels & tourism, M&A, infrastructure, technology, consumer products, life sciences and healthcare, manufacturing, automotive and agriculture.

Johanne Hague, Founder of Prism Chambers, said, “We are thrilled to be working with a forward-thinking, market-leading global organisation like CMS. This association will enable us to strengthen and consolidate our legal offering to our clients on the African continent and beyond”.

Mauritius is a prosperous country with a strong history in the global outsourcing and financial services sectors. Strategically situated in the Indian Ocean, Mauritius has earned a prominent reputation as a robust international financial centre over the last three decades. It continues to serve as an ideal platform for investment in Africa and Asia, with a skilled bilingual workforce, a modern regulatory and legislative framework and a stable political environment.

Business travel flight spend up 54% – new FCM report reveals

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South African businesses are doubling down on travel in 2024, prioritising in-person connections and expanding into new markets, even as travel costs surge. A new Business Travel Barometer white paper from FCM reveals key trends determining this strategic shift, offering insights for companies looking to optimise their travel strategies for 2025.

Travel spend on the rise

One of the most striking trends revealed by the white paper is the rise in business travel spend. Overall, flight expenditure has increased by 53% in 2024, with both ticket volume up 54% and average prices climbing. While this might be interpreted as a barrier for some, Bonnie Smith, GM of FCM, explains that businesses are determined to invest in travel to unlock critical opportunities despite cost pressures.

“This increase in travel and spending is a reflection of how important in-person meetings and relationship building still are,” says Smith. “South African companies are prepared to manage rising travel costs because they understand the value of maintaining client connections and exploring new market opportunities—something that simply can’t be replicated on a virtual call.”

Businesses are adapting their travel policies in response to these shifting dynamics. With the cost of domestic airfare and hotel stays also on the rise, companies are actively seeking smarter ways to book and save, using everything from loyalty programmes to corporate fare deals.

Key destinations on the global and continental map

The report highlights several important shifts in Top International Destinations for business travellers between June and August 2024. Johannesburg to London Heathrow continues to be a leading route.

Top International Destinations (June–August 2024):

– Johannesburg → London Heathrow (1st)

– Johannesburg → Accra (2nd)

– Johannesburg → Dubai (3rd)

With Atlantic and continental ties strengthening, regional travel is also a significant part of corporate travel. Accra, Nairobi, and Lusaka have emerged as key hubs for businesses looking to grow across Africa, according to Smith: “Accra’s rise as a leading destination, alongside popular African routes such as Nairobi and Addis Ababa, shows the business interest South African companies now have across Africa. There’s a real focus on expanding trade here.”

Class preferences: a shift in travel style

Another point of interest is the data around class preferences. Economic pressures are reflected in booking patterns, with Economy Class seeing the greatest increase in ticket volume (+64%) while experiencing only a modest increase in price (+2.6%). The Economy Class trend highlights how companies are prioritising cost-effectiveness for their frequent short-haul and regional trips.

On the other hand, Premium Economy has observed significant fare increases of +100.2% despite only a small rise in ticket volume (+2.3%). The growing cost of this class signals rising demand for comfort without the full cost of Business Class, illustrating that companies prefer to invest in premium experiences where it matters: longer, strategic business trips.

Smith advises: “Premium Economy is the sweet spot, particularly when balancing comfort and performance on strategic trips. While the cost increase may be steep, it’s worth negotiating preferential rates with airlines, especially for key trips that need a bit more relaxation and efficiency in-flight.”

Hotels and ground transport: rising demand drives prices

Hotel spending saw a substantial increase (+66%) as organisations ramped up their bookings, signalling greater demand for long stays and higher-end accommodation. The biggest challenge for travel managers will now be negotiating corporate hotel rates and leveraging loyalty programs to manage these rising costs effectively.

Meanwhile, car rentals have become a more frequent part of corporate travel (bookings are up 66%), even as daily rental rates fell slightly by 6.7%. The increased frequency of car rentals highlights businesses’ focus on flexibility, particularly for regional and cross-country travel where ground mobility is critical.

As South African businesses enter the new financial year, travel is more crucial than ever before, says Smith. Strategic investments in international links and intra-African travel will likely continue to grow, making it essential for companies to optimise their travel spend without compromising on quality or efficiency.

As Smith concludes: “South African companies are positioning themselves at the heart of global and continental business opportunities and need to be smart in how they allocate resources. By taking a forward-thinking approach and leveraging the tools at their disposal, businesses can navigate the rising costs while reaping enormous benefits.”

Navigating the Hybrid Work Model in Advertising

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Hybrid work isn’t just a trend; it’s here to stay. For advertising agencies, this reality brings both challenges and opportunities. And finding this right balance between collaboration in the office and productivity at home requires careful planning and strategic thinking.

Nicole Glover, Social and Digital Media Director at Penquin, a brand and communication agency based in Johannesburg, is passionate about making the hybrid work model work and believes the model has incredible benefits for both the agency and its employees. She shares some insight on navigating the model, specifically in the world of advertising.

The New Normal 

With hybrid work becoming the standard, agencies must rethink how to maintain team cohesion, foster collaboration, and preserve a strong company culture. “At Penquin, we’ve found that in-office days are ideal for brainstorming, relationship-building, and team bonding, while remote days are focused on deep work and personal productivity,” Nicole shares. This balance ensures that team members can engage meaningfully in both collaborative and independent projects without burnout.

Getting it right 

The key to successful hybrid work is finding the right rhythm for each team – and Penquin has made a conscious choice to find that rhythm. “By intentionally dividing the week, we create a structure that balances collaboration with personal productivity, ensuring everyone stays engaged and energised,” Nicole continues. “Technology is our glue, keeping us connected and aligned, no matter where we are working from.”

Benefits of Hybrid Work 

The hybrid model, when implemented thoughtfully, offers the best of both worlds: the dynamism of in-person collaboration and the flexibility of remote work. This balance not only improves job satisfaction but also promotes a healthier work-life balance for our teams, reducing the risk of burnout. “At Penquin, we’ve seen firsthand how this approach boosts creativity, innovation, and overall job satisfaction,” Nicole explains.

With the right mix of flexibility and structure, hybrid work becomes more than just a logistical adjustment—it’s a way to get the best from our teams. By harnessing the strengths of both settings, Penquin has shown that a well-designed hybrid model isn’t just practical; it’s a powerful tool for boosting team morale and driving results.

How to Tackle Year-End Stress: Expert Strategies to Stay Calm, Focused, and Energized

As we approach the end of the year, deadlines pile up, schedules tighten, and stress levels can hit an all-time high. It’s a season where many find themselves juggling professional goals, personal commitments, and a mile-long to-do list. But with the right tools, you can navigate this high-pressure period in a calm, focused manner with energy to spare.

As a mental fitness coach, these are the tips I share with clients and turn them into achievable strategies, designed to help you manage year-end stress while sharpening your mental resilience to stay on track. Drawing on mental fitness principles and the endurance mindset, here are some proven methods to bring your A-game to the finish line.

  1. Shift Your Mindset: Embrace the Power of Reframing
  • The Strategy: Reframing helps you change the way you perceive stress. Instead of viewing year-end deadlines as a burden, see them as opportunities for growth and completion.
  • How to Implement: Write down the specific pressures you’re feeling. Then, identify one positive aspect of each. For instance, if you’re overwhelmed by a final project, focus on how completing it will strengthen your expertise. By reframing, you’ll feel more empowered and less drained by your tasks.
  1. Prioritize and Simplify Your To-Do List
  • The Strategy: A cluttered to-do list is a stress multiplier. Prioritizing your tasks and simplifying your goals is key to avoiding burnout.
  • How to Implement: Break down your goals into non-negotiable, nice-to-have, and defer categories. Complete the high-impact tasks first, followed by the tasks that would be beneficial but aren’t urgent. By focusing on the essentials, you conserve energy for what truly matters.
  1. Practice the 2-Minute Reset for Instant Clarity
  • The Strategy: Mental fatigue is a productivity killer. The2-Minute Reset, a micro-break with deep breathing, is a quick way to regain clarity.
  • How to Implement: Find a quiet spot, close your eyes, and take five deep breaths, focusing on each exhale. Imagine your breath releasing tension from your shoulders, neck, and mind. You’ll feel refreshed and ready to approach the next task with renewed focus.
  1. Set Clear Boundaries to Protect Your Time and Energy
  • The Strategy: During high-stress periods, it’s crucial to be intentional about your commitments. Saying “yes” to everything is a fast track to burnout.
  • How to Implement: Define your working hours, communication times, and personal boundaries upfront. Communicate these boundaries clearly to colleagues, family, and friends, and be mindful of adhering to them. Setting limits is a form of self-care that will prevent overwhelm and maintain your mental fitness.
  1. Engage in Body-Mind Activities Daily
  • The Strategy: Physical activity releases endorphins, helping to counteract stress. Movement also builds mental resilience, in the same way that training strengthens your endurance.
  • How to Implement: Even a short 15-minute stretch, brisk walk, or yoga session can do wonders. Try to move your body in a way that feels restorative rather than intense. Aim to create a routine of movement, even on the busiest days, to recharge.

Final Thoughts

The end-of-year rush is a true test of resilience and focus. But by implementing these strategies, you’re arming yourself with a toolkit designed to elevate your mental fitness. Remember, stress is a natural part of life, but it’s not insurmountable. With intentional practices and a proactive mindset, you can cross the finish line feeling accomplished, energized, and ready for the next chapter.

Brands want your data! Monetise your audience and tap into new revenue

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Retail media – a type of advertising that uses a retailer’s digital platforms, like websites, apps, or in-store screens, to show ads to shoppers – is booming worldwide. Walmart is a standout example: in 2022, its retail media network, Walmart Connect generated $2.7 billion in ad revenue. This success showcases the substantial earning potential within the sector.

But according to Daniel Levy, Co-Founder and Co-CEO of data-powered AdTech platform Flow, retail media is just the starting point, signalling a shift toward the broader trend of commerce media. “This shift isn’t just a fad,” he says, “it’s a strategic move addressing the limitations of traditional advertising.”

The evolution of commerce media – what it is and why it matters

Commerce media is an approach to advertising that leverages data from various e-commerce and digital platforms (not just retailer-owned channels) to connect brands with consumers throughout their purchasing journey.

“This new approach links ads directly to sales by pinpointing audiences better, offering new insights about them, and creating more meaningful experiences for consumers,” says Levy. “It also opens the door for any sort of commercial enterprise to own a media channel within their business.”

Why brands will pay businesses for quality data

As consumer behaviour grows more complex, brands need to prioritise meaningful engagement over sheer reach. Brands are increasingly shifting their digital ad budgets towards platforms that deliver measurable, data-driven results.

That’s where the opportunity of commerce media lies. It entails using first-party data to target and personalise ads both on and off a brand’s website, across multiple online platforms like social media, marketplaces, and search engines. So, companies of all types now have the chance to harness first-party insights from their own audiences and monetise that data to unlock new revenue.

“In essence,” says Levy, “commerce media allows businesses to go beyond their core offerings, creating new ways of earning revenue by connecting brands with high-intent, first-party audiences.”

Early adopters stand to benefit

The demand for high-ROI, data-driven targeting continues to grow as brands fine-tune their digital ad strategies. Here’s why retail and commerce media are gaining momentum:

  • Brands are prioritising first-party data. With digital advertising becoming more competitive, brands want high-quality data to reach audiences who are more likely to convert. Hyper-targeted audiences are proven to boost performance, with the average click-through rate for retargeted ads ten times higher than ads that are not retargeted. Conversion rates have also been found to increase by 50% when using custom audiences and first-party data.
  • Retail media spending is set to surge. Global retail media spending is projected to increase by nearly $100 billion by 2025, placing businesses with relevant audience data in a prime position to capture ad spend. Early adopters in local markets can gain an edge by securing budgets that might otherwise go to traditional channels.
  • Diverse opportunities in adjacent industries. Companies with valuable first-party data can attract brands within their own sector, as well as in related industries. This cross-industry approach broadens revenue possibilities.

For instance, an audience of mothers purchasing children’s clothing could appeal to a travel company offering family holiday packages, while an audience of first-time homeowners could attract interest from short-term insurers.

3 ways you can unlock the power of commerce media

For businesses ready to earn from their audience data, the commerce media model offers powerful benefits:

  1. Unlimited ad inventory through off-site ads. With the vast ad inventory available on social media, businesses aren’t limited to offering ads solely on their own site or app. Instead, they can share their audiences with sellers through off-site advertising.
  2. Increased website traffic. By expanding ad inventory, businesses ultimately drive more traffic back to their own website. Targeted ads backed by first-party data boost relevance, encourage clicks, and turn social media users into active site visitors.
  3. Higher profit margins. Compared to traditional revenue streams, commerce media channels can yield higher gross profit margins, as they require minimal upfront investment. You’re simply leveraging existing audience data to generate new revenue.

Don’t let your data’s potential go untapped

Commerce media opens doors for businesses with valuable data by enabling them to join a rapidly growing, data-driven market. So, how can a business explore its options in this promising new space?

“Data monetisation platforms help companies turn audience data into new revenue,” says Levy. “Flow, for instance, enables brands and their affiliates to monetise audience data across industries through their Data Marketplace.”

“By joining our Data Marketplace, any company with quality audience data can start earning from the world’s largest digital brand budgets. Best of all, no major capital is required – you’re just repurposing data you already own, and our commerce media platform does the rest. It’s an effective, low-hassle and scalable way to start tapping into an income stream that would otherwise go unrealised.”

Symrise South Africa Celebrates Milestone 60 years of Success

Symrise South Africa announces its 60th anniversary of operations in South Africa, which is marked by the grand opening of a new emulsions plant. This significant milestone underscores Symrise’s commitment to growth, innovation, and excellence in the region.

“Today, we proudly celebrate 60 years of excellence at Symrise South Africa. This remarkable milestone is not just a reflection of our history, but a testament to our unwavering commitment to delivering solid performance and building credibility within our industry. Over the past six decades, we have established ourselves as a trusted leader in our market, and this longevity speaks volumes about the quality of our products and the dedication we have to customer satisfaction. The strong relationships we’ve fostered with customer partners has been vital to our success.” noted Sofiane Berrahmoune, Vice President Symrise Africa, Middle East, Turkey and Russia in Taste, Nutrition and Health Division.

In alignment with this momentous occasion, Symrise South Africa has embraced the theme of “Shosholoza” for its customer appreciation event and future strategy. Shosholoza, a term rich in cultural significance, embodies the spirit of moving forward and striving for excellence. This theme aptly reflects Symrise’s dedication to forging ahead with innovation, growth, and customer-centric advancements.

Future Strategy: Shosholoza

  • Commitment to Innovation

Symrise is committed to continuously advancing its technological capabilities, ensuring that it remains at the forefront of the fragrance and flavour industry.

  • Sustainable Growth

The company plans to expand its operational footprint sustainably, aligning with environmental and economic best practices.

  • Customer-Centric Approach

By focusing on understanding and meeting customer needs, Symrise aims to enhance customer satisfaction and strengthen partnerships.

  • Investment in People

Symrise is dedicated to investing in its workforce, fostering talent development and supporting a culture of excellence.

The “Shosholoza” theme is a testament to Symrise South Africa’s unwavering commitment to progress and innovation, guiding the company as it sets new benchmarks for success in the industry.

With the opening of the new emulsions plant and the introduction of the Symcloud Double Concentrate Neutral cloud, Symrise is poised for a future of continued achievement and growth. In the dynamic and ever-evolving Flavour Industry market within Southern Africa, Symrise South Africa has demonstrated exceptional growth and resilience. According to recent market analysis, the regional flavour industry is projected to reach a value of $1.5 billion by the end of 2025, expanding at a compound

annual growth rate (CAGR) of 4.7%. Amidst this growth, Symrise South Africa has outperformed its leading competitors, achieving a market share increase of 10% over the last fiscal year. This success is a testament to our unwavering commitment to innovation, quality, and sustainable practices that meet the

diverse needs of our customers. As we continue to lead the way in the industry, we remain dedicated to delivering exceptional flavour solutions that enhance the culinary experiences of consumers across the region.

The 60 year milestone not only marks osuccessful operations but also marks a new chapter of expansion and innovation for Symrise South Africa.

Speaking about the companies local progression, Teresa Orlanov – Managing Director Symrise Southern Africa said, “Our recent advancements at the factory site are not just upgrades—they are a testament to our commitment to innovation and excellence. These enhancements are paving the way for our company to achieve its ambitious growth goals, ensuring we remain at the forefront of industry leadership and sustainable development.”

Over the past five years, the local team has diligently focused on site improvements and operational efficiencies aimed at future growth. These advancements have included:

  • Increased Productivity: Doubling the output of batches produced per shift, enhancing overall productivity.
  • Inventory Optimization: Successfully reducing Days on Hand (DOH) by half, optimizing inventory and storage.
  • Production Volume: Doubling the annual local production volumes, reinforcing Symrise’s position in the market.

Launch of Symcloud Double Concentrate Neutral Cloud

The new emulsions plant will also see the launch of the Symcloud Double Concentrate Neutral cloud, an innovative product that exemplifies Symrise’s commitment to cutting-edge technology and customer satisfaction.