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Introducing a 10-minute Vodacom contract upgrade at iStore for your convenience.

Ever wondered how productive you can be while you wait in line at the bank for 15 minutes? Well, iStore has introduced its latest innovation that is quicker than doing a cash deposit at the bank.

Introducing the 10 minute Vodacom upgrade. You can now upgrade your iPhone contract in as quick as 10 minutes if you are on the Vodacom network. Yes, you read that right, no matter where you are, it’s 10 minutes to upgrade to iPhone.

We’ve all been there and know how frustrating dealing with an upgrade can be, but with this latest innovation from iStore, upgrading a contract can be done with ease, online from anywhere, and depending on your where you upgrade from you could get your new iPhone the very same day from a store through Click & Collect or through delivery.

This new innovation from iStore puts you in control because it can be done from anywhere – at home, in your office, while waiting for a coffee or even inside an iStore.

As a Vodacom upgrade ready customer, you simply need to go to iStore’s website, login, and run through the 6 simple application steps. While you’re checking out, you can add accessories to complement your new iPhone upgrade and select the best way you’d like to get your phone.

The best part about this simple process is that you can pick up your new iPhone the very same day in-store, or get it delivered within 2 days straight to your doorstep.

iStore, home of all things iPhone, now making contract upgrades that much simpler and convenient for you. It’s 10 to iPhone anytime of the day! This upgrade deal is exclusive to iStore and the Vodacom network only.

For more information, visit: https://www.istore.co.za/vodacom-upgrade

Travel Deals on Black Friday

The Flight Centre Travel Group (FCTG)’s Black Friday specials have landed, with South Africans able to save up to 50% on their 2023 travel to top-selling destinations.

“This is the first Black Friday we have had to look forward to in a couple of years,” said Sue Garrett, General Manager Supply, Pricing and Marketing at the Flight Centre Travel Group. “Last year, we pulled all of our Black Friday deals after it was announced that South Africa had been put back on the dreaded red list, leaving many travellers stranded and devastated as their long-awaited holiday was cancelled or postponed. Now, it’s all systems go! We can travel freely, unmasked, and most of the restrictions from COVID -19 have been lifted,” said Garrett.

“Like the rest of the world, South Africa is still suffering from limited air capacity, although we are encouraged that more and more airlines are increasing their frequencies and routes in and out of the country. The best tip for travellers is to book early. Due to reduced flight frequencies, there is still a limited supply of seats, and an immense pent-up demand, so if you book too late, you may be disappointed or pay significantly more. For example, bookings for the December peak season are almost at capacity, so if you want a last-minute holiday to popular destinations, such as Mauritius, the UK and Europe, you’d better book quickly.”

“Flight Centre’s Black Friday deals for 2022 are geared toward travel in 2023, so you can book now, save and secure your trip,” said Garrett.

Deals are released every day from 21 November until Friday 25 November.

South Africans can look forward to the following specials:

  • Save up to 50% on touring
  • Save up to 50% on cruising
  • Save up to R19 500 on island holidays
  • Save up to R4 660 on Middle East & Asia holidays
  • Save up to R1 320 on local holidays
  • 2023 School holidays – Save up to R17 450

Top tips for snagging a Black Friday deal

Research – do your research in advance. What factors do you need to consider with your chosen holiday? Think about visas, health jabs and other entry information. Visit fctgtravelnews.com for information.

  • Create a wish list – research what holidays you would like to have and include nice-to-haves-but-not-essentials. This way, you can quickly make a call if it’s the right holiday for you.
  • Up-size your holiday – Now is the time to upgrade and save.
  • Know the average price of packages for your chosen destination/s and your preferred dates.
  • Have the 2023 school and public holiday calendar handy.
  • Read the Terms & Conditions.
  • Have your passport information ready.

“We encourage all our customers to shop safely and responsibly this Black Friday,” said Garrett. “Our customers can choose how they wish to shop this year – virtually on our website or face-to-face with a Travel Expert in-store.

Shop Flight Centre Black Friday specials here.

About you

Lifestyle and Tech is at the forefront of current news and trends covering business, technology, personal finance, travel, fashion and smart living

How to Start a Green Business in South Africa?

There are many reasons why entrepreneurs opt to start green businesses. Whether they are looking to mitigate the effects of climate change, want to be their own boss, or see a gap in the market – ecopreneurs are finding ways to make money while saving the planet at the same time.

What is a green business?

Green industry businesses produce eco-friendly products and services. Beyond what they produce, they also incorporate a high level of sustainability in their business processes such as water and energy conservation, waste reduction, responsible sourcing of materials, and the use of sustainable packaging, among other measures.

Do you want to start a green business? These are 5 steps that will help you do just that.

1. Find Your Idea

Identify an eco-friendly service or product that nobody in your market currently offers or can deliver like you can. Receptive areas for green businesses are in energy and power, water conservation, waste management, as well as sustainable tourism and fashion.

There is, however, no limit to the kinds of business ideas that can be explored within these fields. Popular options you can consider include handmade all-natural/organic products, composting, upcycling and recycling. Additionally, there are opportunities in sustainable construction, solar panel manufacturing, green architecture and eco-consulting.

2. Know Your Market

There’s never been a better time to launch a green business. Consumer demand for more environmentally friendly options is on the rise, driven by Millennials and Generation Z who are looking to adopt more sustainable lifestyles.

This trend can also be seen locally. The Mckinsey & Company in the article, ‘Stretched South African consumers put health and sustainability on the shopping list’ (https://www.mckinsey.com/za/our-insights/stretched-south-african-consumers-put-health-and-sustainability-on-the-shopping-list) reports that healthy eating and sustainability are becoming increasingly important to South Africans who are willing to pay more for brands that are purpose-driven, are socially responsible and have a better carbon footprint.

Ultimately, to capture this market your business must demonstrate that you care about your customers and the planet, not just profits

3. Have a Business Plan

A business plan is a roadmap for achieving your business goals. It’s also a valuable tool to evaluate the variability of your business plan or secure green financing (note: link to the green financing article) for your new startup.

A traditional business plan includes an executive summary, company profile, market analysis, marketing plan and financial plan.

For green businesses, a business plan not only needs to not only demonstrate the financial viability of your potential enterprise, but must also account for the environmental impacts of your new venture.

4. Get Your Compliance Right

An often overlooked aspect of running a successful business is ensuring that it’s compliant and meets all regulatory and industry requirements.

For most businesses the first step is to register with the Companies and Intellectual Property Commission (CIPC). This ensures your business can do business with the government and the formal sector and can also access government support.

Depending on the nature of your business, it’s advisable that you also register with relevant regulatory bodies overseeing your sector. For example, businesses in green construction can apply for the Green Star Certification which is a voluntary environmental rating system that regulates the environmental sustainability aspects of designing, constructing and operating a building.

Producers of organic products can obtain certification from various bodies such as ECOCERT, which is a recognised service provider for organic, sustainable and fair trade certification in Africa, or Afrisco which provides organic certification for farmers, processing companies, and farm input suppliers.

5. Avoid Greenwashing

Lastly, consumers want to see that you walk the talk. It’s not enough to market your business as eco-friendly or organic, consumers expect brands to live up to these claims.

Greenwashing, which is defined as “the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound” is on the rise, globally and in South Africa, with many companies coming under fire for making unsubstantiated claims.

Your strongest protection against greenwashing is to rely on data and embrace credible third-party certification. It’s also important that you avoid exaggerated or false information in your advertising to consumers.

About us

Lifestyle and Tech is at the forefront of current news and trends covering business, technology, personal finance, Smart energy, fashion and smart living. We aim to deliver quality content that inspires your life and influences the way you decide to live it.

Apple TV+ releases “Echo 3

Life style and Tech -This Friday, Apple TV+ sees the launch of “Echo 3”, the much anticipated action series directed by Mark Boal, the Academy Award winning writer of The Hurt Locker and Zero Dark Thirty, for Apple Original Films.

Set in South America, this action-packed thriller follows a brilliant American scientist named Amber Chesborough (Jessica Ann Collins) who goes missing along the Colombia-Venezuela border. When the news is broken to her brother, Bambi (Luke Evans), and her husband, Prince (Michiel Huisman) — two men with deep military experience and complicated pasts — they set off to find Amber at any cost, against the explosive backdrop of a secret war.

“Echo 3” was based on the award-winning series “When Heroes Fly”, created by Omri Givon, and inspired by the eponymous novel by Amir Gutfreund. The series is exclusively produced for Apple TV+ by Keshet Studios, the U.S. production arm of Keshet International. The series is helmed by Boal, who also serves as a director and executive producer alongside Keshet Studios’ Peter Traugott, Jason Horwitch, Omri Givon, Eitan Mansuri, Jonathan Doweck, Mark Sourian, Avi Nir, Alon Shtruzman and Karni Ziv, with Pablo Trapero directing four episodes including the pilot and serving an executive producer.

“Echo 3” joins an ever-growing catalogue of Apple Originals from award-winning global storytellers, including the soon-to-premiere “Emancipation,” starring Academy Award winning actor Will Smith – a film inspired by the 1863 photos of “Whipped Peter”, taken during a Union Army medical examination, that first appeared in Harper’s Weekly.

About Apple TV+

Apple TV+ is a streaming service featuring Apple Originals — award-winning series, compelling dramas, groundbreaking documentaries, kids’ entertainment, comedies, and more — with new Apple Originals added every month. Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for R124.99 per month with a seven-day free trial.

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.*

Shoprite and Checkers ready for a Black Friday bonanza

Shoprite and Checkers looks forward to offering customers a wide range of Black Friday deals between Thursday 24 and Sunday 27 November 2022. 

This year several of the new specialist Checkers stores – including Checkers Little Me and Checkers Outdoor – will all take part in Black Friday for the first time.  

It is guaranteed to be the supermarket retailer’s biggest Black Friday ever, with plenty of stock, extended shopping hours and additional employees on hand to ensure a rewarding shopping experience for customers. 

Checkers & Checkers Hyper 

  • Philips Essential XL Airfryer2kg/6.2L for R1 999 each – save R1 000
  • Baby Soft 2ply toilet paper (18 rolls) for R89 – save R50 
  • 2 x Jacobs Krönung/ Gold Instant Coffee 200g for R150 – save R120  
  • 2 x Huggies Gold Disposable Nappies/Pants (Jumbo Pack) for R299 – save up to 40% 
  • HTH Granular Chlorine 8kg for R279 – save R120

Shoprite 

  • Ottimo 4.3l Airfryerfor R699 – save R600 
  • Pampers Nappies/Pants (Value Pack) for R129 – save R101 
  • 2kg Omo Handwashing Powder for R50 – save R25
  • 1l UltramelCustard for R20 – save R13 
  • 2 x Sta Soft 500ml Refills for R45 – save 50%

Checkers LiquorShop and Liquorshop Online 

  • 2 x 750ml BeyerskloofPinotage for R140 – save R60  
  • 2 x J.C. Le Roux Sparkling Wine (Vivante Range) for R110 – save R60
  • 750ml Johnnie Walker Black Label 12-Year-Old Blended Scotch Whisky for R299 – save R100
  • 2 x (24 x 410ml) Castle Lite Beer (Cans) for R410 SAVE R150
  • 2 x (6 x 440ml) Windhoek Premium Draught Beer (Cans) 2x for R150 – save R60 

Checkers Little Me 

  • DoonaLiki Trike (red or grey) up to 17kg for R3 999 – save R1 000 
  • Little Me Car Seat 360 EZ Fit 0-36kg for R1 999 – save R1 000
  • Fisher-Price 4-in-1 Learning Bot for R899 – save R450
  • TommeeTippee Electric Single Breast Pump for R999 – save 50% 

Checkers Outdoor 

  • SnoMasterCamping Fridge 45L for R6 499 – save R1 500 
  • Weber Kettle Braai Master-Touch 57cm for R3 999 – save R2 500
  • Bushtec3 x 3m Meerkat Tent & 6-Man Gazebo both for R9 999 – save R7 000 
  • 2 x BushtecMeerkat Spider Chairs for R 1 199 – save R600 
  • Nebo rechargeable headlamp 1000 Lumens R 499 – save R 400

No electricity – no problem 

All Shoprite and Checkers stores have diesel generators on site to provide backup power during load shedding or electricity interruptions. 

There are also Uninterrupted Power Supply (UPS) units to ensure continuous power supply to tills and other essential equipment. 

 

Three things that SMBs can do to improve cybersecurity

Marla Mendes

As SMBs face increasing attacks, Check Point Software Technologies explores what three things can be done to improve their cybersecurity

Just like larger companies, small and medium businesses (SMBs) emerged from the pandemic ready to invest and grow. A recent survey we did with Analysys Mason showed that, in particular, SMBs are looking to grow by hiring staff, adding sites and investing more in IT. Today, SMBs are investing in all areas of IT, embracing cloud, mobile and SaaS technologies to both gain a competitive edge and adapt to new, more remote ways of working.

However, cybercriminals know that, for many, these investments are new territory. They recognise that SMBs struggle with the expertise, manpower and IT budget needed to properly secure their critical assets. And they’re taking advantage of these vulnerabilities, targeting them more aggressively with phishing attacks, malware, credential theft and ransomware.

In Africa in 2022, Check Point Software Technologies found that the average number of organisations impacted by ransomware – per week – currently sits at 1 out of 21. Compared to the global average of 1 in 40, this makes Africa the most attacked region in the world. In Kenya alone, SMBs lost Sh106 million (equivalent to Sh208,000 daily(equivalent to R15 million) in 17 months to March 2021 to cybercrime.

SMBs are well aware of the growing threat and are investing in cybersecurity where they can. Last year, SMBs worldwide spent USD68 billion on security solutions – with that figure expected to increase to USD105 billion in 2026. Yet despite this, IT managers still don’t feel adequately protected.

SMBs, the service providers that support them, and the vendors that develop security solutions, can all do more to protect the lifeblood of our economies from cyber attacks. Not only are these attacks detrimental to SMBs, resulting in loss of revenue and customer trust, but they put larger enterprises at risk too. With the increase in supply chain attacks, cybercriminals are increasingly using more vulnerable SMBs as an entry point into larger enterprises.

So, what can be done?

  1. Improve access to specialist cybersecurity skills

In our survey, we found that only a minority of SMBs around the world have internal security specialists. This means that a large number of SMBs either have no security products in place, or these products are managed by non-specialist staff.

SMBs are struggling to find – and keep – the security expertise they need. Where talent is available, it’s often swallowed up by larger enterprises that can afford to pay larger salaries

To solve this, we need to make the talent pool bigger. Cybersecurity vendors and their partners can play a critical role here, offering more skills development programmes across the continent. This is something Check Point is actively engaged in with our SecureAcademy initiative. Together with universities across Africa – including Strathmore University in Kenya and the University of Chouaib Doukkali in Morocco – we’re providing the future workforce with cybersecurity skills and employable certification. Our local partners are also very on board with our internship programme, which has provided over 100 previously disadvantaged students with cybersecurity training and internships, leading to many obtaining permanent jobs within our ecosystem.

  1. Make cybersecurity solutions simpler and more affordable to deploy

Most concerning in our survey is the finding that many SMBs do not have even the simple security products in place. Where products are used, it’s most often basic anti-virus software. The reasons for this are linked to the point above: SMBs either lack an understanding of their security options, or are looking for solutions that are quick and easy to deploy by non-specialist staff. There’s also the issue of tight budgets. Many SMBs simply can’t afford the prices behind the advanced threat protection they need today.

Again, this is where cybersecurity vendors and service providers can step up to the table, offering bespoke ‘all-in-one’ security packages that meet SMB needs. And what exactly do they need? Looking at our SMB Security Report, survey results showed that:

  • For SMBs, the number one must-have when considering security gateways is threat prevention performance, followed by solutions that are quick and easy to implement, manage and report on.
  • SMBs are looking for bundled offerings, specifically requesting mobile security, incident response management, cloud and email security, and endpoint protection.
  • In terms of budgets, SMBs would rather take on providers with more flexible payment options, leaning towards monthly payments or pay-as-you-go subscriptions for broadband access, security and service support.
  1. Engage more with managed security service providers (MSSPs)

If talent and budget constraints continue to be a challenge, SMBs can also consider outsourcing their security to  third party managed security service providers (MSSPs). With an MSSP, SMBs can gain access to experienced cybersecurity professionals at an affordable cost. Third party advisors can provide expert advice on the best security solution for each SMB, along with training and ongoing support.

We see the use of MSSPs becoming a growing trend, leaving SMBs free to focus on what matters: growing their business. But there’s one thing SMBs want more of when working with third parties – and that’s more proactive help with upgrading their security to cover new problems. SMBs are very open to this support and to buying additional security services from their IT, telecoms or technology suppliers – as long as it’s available.

Let’s all do more

Today’s cyber-landscape is tough for SMBs. But no matter their size, security is far too important for SMBs to ignore. Service providers and security vendors in Africa can do more to help SMBs access the best security available. By developing more skills and creating more accessible solutions that don’t require extensive expertise or time to get high levels of protection quickly, we can give SMBs the adequate protection they need.

About Check Point Software Technologies Ltd. 

Check Point Software Technologies Ltd. (www.checkpoint.com) is a leading provider of cyber security solutions to corporate enterprises and governments globally.  Check Point Infinity´s portfolio of solutions protects enterprises and public organisations from 5th generation cyber-attacks with an industry leading catch rate of malware, ransomware and other threats. Infinity comprises four core pillars delivering uncompromised security and generation V threat prevention across enterprise environments: Check Point Harmony, for remote users; Check Point CloudGuard, to automatically secure clouds; and Check Point Quantum, to protect network perimeters and datacenters, all controlled by the industry’s most comprehensive, intuitive unified security management; Check Point Horizon, a prevention-first security operations suite. Check Point protects over 100,000 organisations of all sizes.

About Lifestyle and Tech

Lifestyle and Tech is at the forefront of current news and trends covering business, technology, personal finance, travel, fashion and smart living. We aim to deliver quality content that inspires your life and influences the way you decide to live it

 

Vodacom Foundation Addresses Violence in Schools

Lifestyle and Tech, School-related gender-based violence (SRGBV) affects millions of children, families, and communities. It involves acts or threats of sexual, physical or psychological violence occurring in and around schools, perpetrated because of gender norms and stereotypes, and enforced by unequal power dynamics. SRGBV has very real consequences in learners’ lives, ranging from low self-esteem and depression to early and unintended pregnancy and sexually transmitted infections such as HIV. This violence also has a serious impact on educational outcomes, with many students avoiding school, achieving below their potential, or dropping out completely.

Last year, Vodacom partnered with the Department of Basic Education to place psycho-social professionals in a number of schools across the country to help fight the scourge of violence plaguing schools in this country.

To commemorate 16 days of activism against GBV,  Professor Pumla Dineo Gqola,  author, and gender activist, best known for her 2015 book Rape: A South African Nightmare, which won the 2016 Alan Paton Award will be a guest speaker. She is a professor of literature at Nelson Mandela University, where she holds the Research Chair in African Feminist Imagination. In her talk, she will explore ways society can use to address violence in schools in SA.

25% less CO₂ compared to pure fossil fuels

Aral is piloting two new fuels – Aral Futura Super 95 and Aral Futura Diesel. Both fuels reduce CO2 emissions compared to pure fossil fuels by at least 25%* and contain at least 30% of high-quality renewable components, including a significant share of advanced renewable components**. They are now publicly available for customers at one Aral station in Berlin and one in Düsseldorf. The first official fill of a passenger car happened today at the Berlin Holzmarktstraße site in the presence of Oliver Luksic, Parliamentary State Secretary of the Federal Department for Digital Affairs and Transport.

Patrick Wendeler, CEO of Aral AG, said: “We believe that petrol and diesel fuels that save CO2 emissions can play an important role in the energy transition of transport – even as it continues to broader vehicle electrification and the diversification of drives such as bio-LNG, bio-CNG and hydrogen in heavy-duty transport. With our new fuels, we demonstrate what is already possible within the existing fuels standards today.”

Advanced biofuels are an important technology for reducing greenhouse gases in road transport. In parallel with the ramp-up of e-mobility, they are an effective lever for significantly reducing CO2 emissions in existing internal combustion engine (ICE) vehicles. We very much welcome the fact that Aral is offering a standard-compliant fuel with a high share of renewable components,” said Oliver Luksic, Parliamentary State Secretary to the Federal Minister for Digital Affairs and Transport.

“We believe that petrol and diesel fuels that save CO2 emissions can play an important role in the energy transition of transport.”

Patrick Wendeler, CEO of Aral AG

According to Statistisches Bundesamt, the transport sector is currently estimated to account for more than 25% of all CO2 emissions in the European Union. Reducing its emissions is essential to help reach the country’s targets of reducing greenhouse gas emissions – that include CO2 – by 65% (compared to 1990) by 2030. It is predicted that two thirds of transportation will remain ICE powered in 2030, so reducing carbon emissions from fuel is key. The obligation for distributors of petrol and diesel fuels to reduce greenhouse gas emissions increases continuously to 25% in 2030. One option for meeting the obligation to reduce greenhouse gas emissions is blending biofuels into fossil fuels.

Aral Futura fuels demonstrate that a CO2 reduction of at least 25% compared to pure fossil fuels is technically possible by blending in renewable components and still meets the current standards DIN EN 590 (diesel) and DIN EN 228 (petrol)*. Existing vehicles can make its contribution to achieving the climate targets – today as well as in 2030 – through the fuel itself. Aral Futura fuels offer customers driving a vehicle with an internal combustion engine (conventional or hybrid) an option beyond current E10 petrol or B7 diesel fuel to play a part in contributing to the energy transition today – without any modification to their vehicle, provided it can run on E10 or B7 fuel.

Aral Futura fuels also contain the proven Aral Anti-Schmutz-Formel, the engine cleaning effect of which is certified by TÜV-Rheinland. It cleans away existing dirt from critical engine parts and protects against its build-up, contributing to the care of the engine.

Besides the growth of lower carbon fuels for existing ICE vehicles, Aral has set itself the goal to grow an infrastructure that supports decarbonization of transport, e. g. through EV chargers, bio-LNG/bio-CNG, and hydrogen. With 1,000 charging points, Aral already runs Germany’s largest publicly accessible ultra-fast charging network today – Aral pulse – providing fast, reliable charging infrastructure in convenient locations.

From production to end use by the customer (‘Well-to-Wheel’), the CO2 reductions for Aral Futura Diesel and Aral Futura Super 95 are calculated according to 38th BImSchV using 95.1 gCO2e/MJ and 93.3 gCO2e/MJ as the CO2e values for 100% fossil diesel and gasoline, respectively.

** This refers to advanced biofuels according to RED II Annex IX Part A.

About Aral

With around 2,400 retail sites, Aral is No.1 in Germany, the most important European retail site market. The quality supplier of fuels and lubricants has been based in Bochum since 1898 and invented the world’s first super fuel in 1924, composed of aromatics and aliphatics – hence the company name “Aral”. Aral has been bp’s German retail site brand since 2002. More and more sites are being equipped with REWE To Go stores, offering customers a large and high-quality range of fresh snacks and hot meals. In addition, Aral is already the largest provider of publicly accessible ultra-fast charging stations in Germany with its e-mobility brand “Aral pulse”.

Brand resilience: The key to business survival in 2023?

Brent Haumann Image by Jeremy Glyn.

Resilience is increasingly recognised as a key skill for thriving in the future workplace. By extension, brand resilience is equally important in crowded marketplaces, plagued by economic headwinds.

A number of industry leaders shared their views on what brand resilience means to them, and the consensus is that resilient brands prioritise the needs of their customers, backed by agile operational models that ensure business relevance at all times.

In fact, Zuko Mdwaba, Area Vice President and Country Leader, Salesforce South Africa, believes that brand resilience and brand relevance go hand in hand. “Relevant brands speak to the needs and preferences of the market, with the result that half the brand resilience battle is won. But relevance is a moving target, and with the pace of change in most markets today, the challenge is one that cannot be tackled without the right tools in the form of relevant customer data,” he says.

With data playing a more important role than ever in understanding and reaching audiences, brands need to invest in tools and technologies that unify data efficiently, allowing them to create unique customer profiles, execute automated campaigns, and infuse personalisation at scale.

“Personalisation is about more than targeted messaging, it’s hyper-personal understanding. This explains why, as demand for data-driven, personalised, and scalable customer experiences continues to rise, more brands are investing in the power of artificial intelligence (AI). Leveraging dynamic customer insights is essential to every businesses’ ability to adapt their strategies and optimise the impact of each interaction. Increasingly,  this is where brand resilience will start,” Mdwaba explains.

Brent Haumann, Managing Director at digital communications firm Tilte, echoes Mdwaba’s sentiment. “To remain resilient, organisations across the continent would do well to make brand enhancements in line with accelerations in technology, customer experiences and customer expectations.”

According to Haumann, we are living in an unprecedented era of technological acceleration. Nowhere is that more true than in the customer experience space. “In Africa, on the one hand, unlike in the so-called ‘first world’ economies, some common services like the post office are either highly inefficient or have ceased to exist at all. On the other hand, across the continent, things that seemed totally implausible a decade ago are now commonplace and almost taken for granted. These technological advancements are shaping customer expectations,”explains Haumann.

Harnessing technological advancements to meet and definite the dynamic needs of customers is something MFS Africa recognise as central to their success as it is particularly true of the mobile money and digital payments market. In this market, solutions must be tailored to suit the various needs of different demographics who increasingly require access to products and services that enable them to transact accordingly.

A report by Deloitte entitled Connecting meaningfully in the new reality points out that hyper-personalisation has become crucial for banks in elevating the customer journey through technology, increasing customer satisfaction and improving financial inclusion.

As such, MFS Africa strives to continuously connect senders, recipients and service providers across the continent. The organisation’s full-service digital payments network connects over 400 million mobile money wallets and over 200 million bank accounts across Africa, and over 200,000 agents in Nigeria, to enable cross-platform and cross-border payments for remittance companies, mobile network operators, banks, non-bank financial institutions, and global

Brand resilience may rely on relevance and be strengthened through meeting customer needs, but resilience is also about having brand equity, says Glenn Gillis, CEO at Sea Monster South Africa. “Resilience is really about having a much deeper relationship with your client that is based not only on extrinsic but intrinsic factors.”

Gillis believes that this is where games can play a big role because they can help balance the nature of the relationship and expose some of the softer, storytelling elements of equity that are built up in brands. “Through games, brands can engage with customers in a way that is really about a fair exchange of value – not only at the time of purchase but also at the time of consideration. Of course, you have to get the transactional piece right in order to remain competitive, but in actuality, relevance and resilience is going to come from the depth of your relationship with clients and the knowledge that you have about them and that they have about you. Fostering a sense of brand loyalty is therefore crucial,” he shares.

Brand resilience may mean different things to different brands at different times, but that the wellbeing of the brand and its customers must be prioritised is true, irrespective of industry.

About us

Lifestyle and Tech is at the forefront of current news and trends covering business, technology, personal finance, travel, fashion and smart living. We aim to deliver quality content that inspires your life and influences the way you decide to live it.

Christmas, family and boundaries

Christmas holidays are around the corner.  The expectation may be such that you do as per usual – pack your kids and partner and head in the direction of where your family of origin is and duplicate what you did last year and the years before.

You and your partner may have decided to do things differently this time around – perhaps you’ve had a super exhausting year and all you’d like to do is rest or you’ve simply decided you feel like doing this Christmas break in a different setting.  Whatever your reason, are you feeling a paralysis around telling your parents or siblings about your wishes?

If so, read on.

Before we get to how to un-paralise yourself, let’s unpack why you may be feeling stuck to begin with.

  • Fear of disappointing loved ones.

You’d be surprised how many of your decisions are driven by not wanting to disappoint your loved ones.  It’s human and very much understandable.  It becomes destructive when not disappointing them leaves you disappointed because you’ve denied yourself of a need or want – i.e., knowing you need proper rest, but you commit to plans that’ll lead to you being more tired.  How disappointing!

  • Fear of being judged.

Being judged or labelled as the unruly child feels unpleasant.   Typically, the mind helps us avoid it and sways our decisions and behaviour in the direction of what leads to being favoured – especially when it involves parents and relatives.  This is where the struggle to say no comes from.

  • Expecting resistance.

Some coaching clients have expressed that they’ve not tried discussing certain issues with their parents or siblings because they ‘know’ they would not understand.  How do they know while they’ve not even tried?    This projection is not only counterintuitive but also toxic for the relationship in question because it breeds undue resentment.  Yet, 8 out of 10 clients who’ve used my step-by-step guideline – Unpacking the Elephant in the Room, have been pleasantly surprised by the level of understanding when they’ve addressed seemingly difficult or uncomfortable issues with their families.

The truth is that you will not know until you try.  Another reality is that you can’t unwant or unneed what you want or need.  You may as well learn how to have uncomfortable conversations and how to do it in a way that nurtures and grows the relationship.

Here’s how…

  • Stop judging yourself.

The fear of being judged by others is fed by your own judgement towards yourself – i.e., judging or questioning yourself for having a different need, want or feelings from that of your siblings.  When you release this judgement, it becomes easier to own how you feel about the situation at hand.  When you own it, it means you accept it as your truth making it easier to express to the next person.

  • Set time and space for the discussion.

Don’t communicate your decision during an existing conflict or grievance about whatever else going on in the family.  Do it independently of existing drama because drama is noisy and is likely to result in your point not being ‘heard’ or understood.

  • Commit to communicating with love.

Let love and compassion be your intention when having a discussion with your family.   In other words, avoid being accusatory of anyone.

An example of love:  “Mom, we feel it will be best for us to do Christmas in Joburg this year. We decided to use our bonuses to pay off debt.  So, we’ll be sticking around to cut down on spending.”

In this example you are owning your decision, stating your reason – so that your parents understand that your change of heart is not caused by a conflict or prior misunderstanding within the family.

It is also loving to acknowledge how your loved ones feel about your decision without judging them for feeling that way.  “I understand how this is disappointing for you, dad.  I assure you this little sacrifice will put us in a better position financially – we feel it’ll be worth it.”

  • Allow them time and space to process.

Your parents may be disappointed by the news, but it doesn’t always mean they don’t understand.  Give them time and space to get used to the idea – especially if you are deviating from a long-standing tradition for the first time.

Dealing with resistance.

It’s tempting to resist resistance because being misunderstood causes frustration.  If this happens, consider seeing resistance as a response – feedback, data or information telling you where your loved ones are at in relation to boundaries.  Consider that they lack tools and experience in dealing with change.  Instead of assuming they mean to harm or hurt you – offer them understanding such as, “I understand that you don’t understand our reasoning or our decision but what we are asking for is that you understand that the intention is not to hurt you.” 

Setting and communicating boundaries need not lead to conflict – even with resistance you commit to love and compassion – and that doesn’t mean you give in or fall back on your newly found boundary, need or decision.  It means doing it with sincerity and peacefully.

 

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