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Being financially free, what a dream that would be

Money makes the world go round, so you can only imagine how when you do not have it, it feels like your entire world has come to a complete stop. Being financially comfortable is something many look for.  

Living on a budget is something many of us dream of. Being able to afford basic needs has become a dilemma that many are still trying to come to terms with. The saying “buckle up, it’s gonna be a bumpy ride” could not have been truer than it is in the South African economy. This is putting more pressure on wallets than ever. 

While there are many tips and tricks on budgeting for young people who just joined the “working class”, though there are ways to implement this advice/tips and tricks it becomes more difficult than before. Take for example when you are the only person working and there are more than four peoples lives that are dependent on that one source of income, a budget merely becomes an afterthought when needs have to be prioritized. 

For instance within the African community there are people who fall deeply within black tax (yes believe it or not, it is a thing) and for many, black tax ranges from big to small, from helping when you can, to having responsibilities that are allocated to you. 

When it’s not just black tax, the cost of living is simply just too costly. While one may say that they are financially capable, some are barely surviving the week, financially. I have had multiple conversations with many people across various races, most of which were young people who emphasized that the cost of living is simply too high. 

A friend of mine said that they just could not comprehend how the price of bread is close to R25 as this would simply mean that some people have had to find other alternatives besides bread. Many of us know that bread is a staple for many households. I decided to be a great daughter one day and take charge of grocery shopping with the famous “Oh it’s on me Mom” line, needless to say I am probably going to think twice before that famous line escapes my lips again. 

Only because the amount of money I had spent versus the amount I had originally planned to spend coupled with actual the grocery items I walked away with, let’s just say I have never walked away as confused from a grocery store as I did that day. 

Yes, I am a young adult and yes, I know that I may not have responsibilities that adults may have but at this point I believe that we are all sharing the same financial struggle. Looking at the previous generation, they were able to live comfortably on a salary of R5000, however right now R5000 barely covers grocery, nevermind transportation, electricity, water bill and other necessities. 

Another issue that causes financial woes is debt especially when you are fresh out of varsity, the first thing that should be on your mind (in my opinion) is finding a job to start your life, but for many the sad reality is that you walk out of varsity with a student loan debt that you need to pay back. So when you are employed, instead of a car or maybe even a home being your first priority and goal, paying off your student loan takes preference above anything and everything else. Now imagine when you have student loan debt and are unemployed, the thought of financial stability crumbles and throws it in the bin if you are solely dependent on yourself and have no-one else to assist you financially. 

Then there is the idea of ‘living life to the fullest’! A friend who recently started working at a call center said to me “Khanyi, living life to the fullest cost money, money that I will probably have once a year, unless I overwork myself” and to be honest I couldn’t agree more. I guess living life to the fullest is relative to each individual, but for me and my friend when we hear someone say it, all we hear is the sound of our phones notifying us that money has left our bank accounts. 

In conclusion, wanting nice things (pricey shoes) versus needing basic commodities (food on the table)  tends to be an issue of some sort. Essentially the obligation of a ‘need’ would have to be sacrificed over a ‘want’ or there would have to be an alternative income that comes in to ensure that the ‘need’ is not sacrificed. 

Do we have a lot to learn as young people? Yes we have so much to learn to reach a level of financial freedom that will fit each and every one of us. 

Sixty60 and Brad Binder deliver dream to 14 year old fan

On the eve of the 2023 MotoGP, Checkers Sixty60 has partnered with South Africa’s fastest man on two wheels, Grand Prix motorcycle racer Brad Binder, to deliver a dream to up-and-coming young biker, Oratilwe Phiri.

Watch the video here. 

Ora, as he is fondly known, is a talented 14-year-old South African superbike racer from the West Rand in Gauteng, who aspires to be a MotoGP world champion. With more than 62 podiums already achieved, he is well on his way. He did, however, have one more dream – and that is to meet his hero, Brad Binder.

One of only three South Africans to ever hold the title of motorcycle grand prix world champion, 2016 Moto3™ World Champion Brad Binder (27) also started out in this sport at a very young age. First taking to the track in karts, he claimed the title of national champion at the age of eight. Two years later he moved on to two wheels and hasn’t looked back.  He is currently in his ninth season as part of the Red Bull KTM Factory Racing Team and recognised as one of the most determined and efficient racers on the MotoGP grid.

When Brad heard about Ora’s dream, he was all fired up to pay it forward to the next generation of racers.

Working closely with Ora’s parents, the young fan was brought to the Red Star Raceway in Delmas under the guise of a media interview. At the right moment, Brad, escorted by a team of Sixty60 drivers, made his way down the track.

“Ora had no idea I was there, and it was incredibly humbling to witness his surprise. I look forward to seeing this young man make his name locally, and globally, in years to come,” commented Brad.

“Sixty60 delivers groceries to tens of thousands of customers every day. For Ora, we wanted to deliver a moment of magic. His story and his keen ambition certainly resonate with our business, as we, too, strive for standout performance,” says Neil Schreuder, Chief Strategy & Innovation Officer for the Shoprite Group.

“We look forward to witnessing Ora’s journey ahead and we’d like to wish Brad all the best with the upcoming MotoGP season.”

With delivery in 60 minutes, at a fee of just R35, Checkers Sixty60 is the country’s number one on-demand grocery delivery service. The app has been downloaded more than 3.1 million times and the service now delivers in more than 400 locations nationally.

The 2023 MotoGP season kicks off at the Algarve International Circuit in Portugal from 24 – 26 March.

Belgian Royal Family will travel via Air Belgium for their trip to South Africa

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Air Belgium welcomed the Belgian Royal Family onboard on its direct flight to South Africa on the occasion of King Philippe and Queen Mathilde’s state visit from 22 to 27 March. This historic visit will include a series of business and government meetings, as well as cultural exchanges and tours of the country’s many landmarks.

The visit highlights the strong relationship and economic ties between Belgium and South Africa. Since 1994 there has been an exchange of numerous high-level visits. However, this is the first State Visit from the Belgian Royal Couple to South Africa.

As a leading airline, Air Belgium is dedicated to facilitating important connections between the two nations, as a direct link between South Africa and Belgium is essential for creating economic opportunities and promoting cultural exchange. “Our direct flights between Brussels and Johannesburg provide not only convenience for travellers, but also valuable economic opportunities. The presence of the Belgian Royal Family highlights the mutual respect and admiration between the two nations. We believe this visit is a significant milestone for Air Belgium, and we look forward to the many opportunities that will arise as a result of it,” says Niky Terzakis, Air Belgium CEO.

Air Belgium is committed to providing the best travel experience for its passengers and is thrilled to welcome the Royal Family on board its flight to South Africa. For more information about Air Belgium, please visit the airline’s website at www.airbelgium.com.The Belgian Royal Family will attend a number of events in Johannesburg and Cape Town.

Celebrating International Day of Happiness

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International Day of Happiness is celebrated on March 20th every year and it’s a day dedicated to promoting happiness and well-being worldwide. It was founded by the United Nations to recognize the importance of happiness and the role it plays in the lives of people all around the world.

The day reminds us that happiness is a universal goal and that it’s essential to our well-being. It encourages us to prioritise our own happiness and take steps to increase it. Celebrating International Day of Happiness can help us reflect on our lives, focus on the positive, and connect with others.

There are many ways to celebrate International Day of Happiness. One way is to surround yourself with positivity. Spend time with people who make you feel happy, listen to music that lifts your mood, or read a book that inspires you. You can also practice gratitude by writing down things you’re thankful for.

Another meaningful way to honour International Day of Happiness is to do something kind for yourself or others. This can be as simple as taking a relaxing bath, going for a walk, or buying yourself a small treat. Or, you can do something kind for someone else, like volunteering, donating to a charity, or sending a thoughtful message to a friend or loved one.

Spending time in nature is also a great way to mark International Day of Happiness. Research has shown that spending time in nature can boost our mood, reduce stress, and increase our sense of well-being. Take a hike, have a picnic, or simply sit outside and enjoy the beauty around you.

Finally, connecting with friends and family is a wonderful way to celebrate International Day of Happiness. Spending time with people we care about can increase our sense of belonging and happiness. Plan a meal or activity together, or simply reconnect with someone you haven’t spoken to in a while.

Steenberg is the perfect place to spend International Day of Happiness 2023 for many reasons.

Treat yourself or a loved one to a spa treatment to take some time for self-care and relaxation. Steenberg Spa offers a blissful retreat with a range of treatments, including customised massages, facials, and body wraps. The serene surroundings and expert therapists ensure that guests leave feeling renewed and refreshed.

To enhance your celebration, you can experience a specially curated wine tasting at Steenberg’s tasting room. The estate is renowned for its award-winning wines, produced using some of the finest grapes, cultivated on the property. You can discover the art of winemaking, savour a selection of wines, and relish a five-star tapas experience with friends at Bistro Sixteen82. Executive Chef Kerry Kilpin and her team prepare the dishes expertly, using locally sourced, seasonal ingredients and infusing each dish with flavourful flair.

If you’re in the mood for a day of exercise and exploration, Steenberg provides an array of outdoor activities that encourage physical wellness and happiness. Enjoy a leisurely bike ride on the meandering biking trails, or challenge yourself with a round of golf on the 18-hole championship course at Steenberg Golf Estate. You can also take a relaxing stroll through the fragrant gardens and unwind in the peaceful environment.

If you’re seeking a family-friendly dining experience, look no further than the contemporary Tryn Restaurant. Satisfy your cravings with a delectable breakfast, a light and easy lunch, or a sumptuous dinner. Indulge in one of Tryn’s bespoke cocktails while dining in one of the beautifully curated dining rooms or on the sun-dappled terraces that provide breath-taking views of the vineyards and gardens. Watch your children enjoy themselves on the extensive lawns or play outdoor games to their hearts’ content.

Finally, Steenberg offers luxurious accommodations that cater to a wide range of preferences and tastes. All rooms are exquisitely furnished, with scenic views of the estate and mountains. Take a dip in the pool or curl up with a good book and unwind.

Remember that dedicating time to prioritise your own well-being and happiness is important. And, if you’re in pursuit of a peaceful way to honour International Day of Happiness, Steenberg has an abundance of options to help you achieve this.

Let’s take a moment to celebrate happiness and all the joy it brings to our lives!

The current state of airline loyalty programmes

What do the Walkman, cell phones, and rollerblades have in common? They were all invented in the same year as airline loyalty programmes – 1979.

In the 40+ years that have passed, we’ve seen some changes. Walkmans are all but gone, cell phones gave way to smart phones, and rollerblades are a nostalgic throwback. And yet airline loyalty programmes have remained relatively unchanged, until now. The pandemic gave the airlines the push needed to innovate and, in some cases, reinvent their airline loyalty programmes. The sector is brimming with activity, and airlines are competing for customer attention and retention.

It was not that long ago that airlines had to do little to attract customers to loyalty programmes. Perks were plentiful and downsides were few. That’s changed somewhat, especially in recent years. While the perks have remained attractive by most standards, customers have become more scrupulous and more intentional with their choices. Airlines have responded accordingly, revising their offerings and in some cases introducing new models.

“The business travel landscape has changed,” says Bonnie Smith, GM of FCM Travel South Africa. “Travel managers and frequent flyers are exploring their options. Many business travellers participate in several airline loyalty programmes at once, and airlines have been forced to think outside the box to encourage brand loyalty.”

The Rise of Subscription Models

Subscription models created a new revenue stream for airlines. Benefits, ranging from ‘fast track’ options that allow passengers to proceed more quickly through airport checkpoints, to priority boarding, and lounge access, offer passengers high perceived value at a low cost. For airlines it’s becoming a lucrative model: paid loyalty pays. To that end, some airlines have developed tiered subscriptions that offer better benefits and rewards to the higher levels. Emirates is a case in point, offering three levels of subscription through its Skywards+ programme; Classic at $399, Advanced at $699, and Premium at $999. In addition to each level’s increased perks, members also get additional airmiles, preferential rates, more lounge access, and better allowances.

Strategic Partnerships and Personalisation

Partnering with brands that are aligned or offer complementary services is a tried and trusted method to build loyalty, and airlines have long been wise to its value. It’s instrumental to increasing exposure and reach and adds considerable utility for members. The more streamlined these experiences become, the greater the benefit for members, which in turn leads to referrals and an increased chance of growing the customer base.

“In order for airlines to offer better services to loyalty members, they need to go deeper. They need to build stronger, deeper connections with members and that requires data sharing between partners,” says Smith. “More data creates better insights, and the result is a better product for the end-user.”

With so many touch points available between partners – bookings, email engagement, loyalty transactions, social media engagement – data abounds and opens up new opportunities for customer loyalty. This comes in the form of enhanced experiences, communication, offers and loyalty program engagement.

Conscious Considerations, Everyday Spend, and Gamification

Airlines have significant impact on the environment, although efforts are underway to curb that, there’s a long road ahead. As such, some airlines have begun adding ESG incentives to their rewards programmes, led by Etihad’s Corporate Conscious Choices. The first ever sustainability-focused corporate rewards programme, it aims to “recognise businesses and their employees for travelling more sustainably.” It accomplishes this through SAF investments and green surcharge fares, climate-smart travel, ESG initiatives, and raising partner profiles via public association.

The permeation of gamification into everything is undeniable, and loyalty programmes are the perfect vehicle for implementation. In fact, a recent study found that applying gamification to the loyalty marketing resulted in a 10x increase in engagement, conversion rate of over 80%, 8x increase in incremental revenue vs. non-gamified campaigns, and a 22% increase in average basket purchased.

Everyday earn and co-brand spending form another crucial part of contemporary loyalty programmes. According to a recent Harvard Business Review Study, more than 50% of airline miles are not earned directly through airlines or on flights. The most obvious of these come via co-branded credit cards, but ecommerce reward platforms are quickly gaining traction. They award customers for regular, everyday spend and offer different avenues to redeem points.

Some airlines are combining sustainability with gamification, enticing and engaging members with leaderboards and points accrual garnered from meeting green goals.

Travel Management Companies (TMCs) and Loyalty Programmes

The variety and abundance of loyalty schemes, both at an individual and corporate level, can be overwhelming.

Celebrating the perfect long weekend with family and friends

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On 21 March, South Africa celebrates Human Rights Day. The public holiday falls on a Tuesday and is the perfect opportunity to make the most out of the long weekend.  You can take a break from your daily routines and explore new places, try out new activities, or simply unwind with family and friends.

Thanks to technology, planning and organising these activities have become so easy to do. For example using Petal Search, Petal Maps, HUAWEI Mobile Cloud, and AppGallery to take care of all your needs this long weekend.

Find fun things to do with Petal Search

Petal Search lets you search for anything and everything from your mobile device. Find interesting restaurants and cafes to those attractions that you’ve never even known about to make you feel like a tourist in your own city or town. The search engine even provides a quick way to find cool recreational activities close to you or a bit off the beaten track. For example, if you are planning to spend the day outdoors, you can use Petal Search to search for nearby parks or nature reserves. You can plan a fun hike or use Petal Search to find museums, art galleries, and other cultural attractions you might not have considered.

Easily navigate with Petal Maps

Of course, getting directions to any place is as easy as opening Petal Maps to give you the real-time navigation you need. Its user-friendly and powerful location-based services make it as easy as pie to find your way around town, especially if you’re visiting, and out to discover new places. Quickly find points of interest or get walking or cycling directions to your destination. For instance, if you plan on spending a day at a water park before the arrival of autumn, Petal Maps can provide you with turn-by-turn directions and estimated travel time. It even alerts you of traffic or construction work.

Keep your memories safe with HUAWEI Mobile Cloud

Making memories is what long weekends are all about. But how do you keep those digital records safe? Well, the answer is HUAWEI Mobile Cloud – a powerful cloud storage and backup services. It gives you a secure and convenient way to store all your data. Save your photos, videos, documents, and other files to the cloud and easily access it from anywhere. Now you can be rest assured your photo and video memories of the upcoming long weekend will be safely backed up, even if your device is lost or stolen.

Chilling with the latest mobile games

Even if you just want to relax the entire weekend, HUAWEI has you covered. Get the latest mobile games to keep you busy for hours on end. Whether it’s the latest single player puzzle game or a multiplayer strategy title, you can enjoy with your friends around the world, there’s something for everyone to enjoy.

So, embrace the Huawei lifestyle and get everything ready for the long weekend. From planning fun activities to playing the hottest games, you can rest assured that the technology will help you make it a holiday to remember!

 

TCL is making Google TV More accessible for all South Africans

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Google TV is making a difference between South Africans and enthusiasts right across the globe with an advanced, immersive viewing experience. Google TV follows closely in the footsteps of Android TV, offering the latest and greatest in television viewing.

There is so much more to TV viewing and with the myriad of outstanding features on offer, like built-in Voice Search, Google TV provides an elevated viewing experience, all at great prices.

TCL makes lasting impressions as the leader of the pack

TCL is making lasting impressions as the leader of the pack in electronics brands with its local and global footprint. As we know, TCL made a name for itself by introducing Google TV to the South African audience in 2021 and this functionality is now offered across the TCL range from 32” to 98”. Affordability combined with excellence has ensured TCL’s new full range of Google TV has exceeded all expectations in the SA market.

There is so much more and beyond to casual viewing with your Google TV. According to TCL South Africa’s General Manager Mike Chen “A Google TV extends beyond just being a device to watch your favourite programmes. A Google enabled device means your TV can become the heartbeat of your home. It provides a platform where you can glean information. You can now control smart lights & even view your internet-enabled doorbell & other security features. Connectivity is also easy with Google Duo video calls. Simply ask Google Assistant for help. Gone are the days of typing with your remote – simply ask Google!”

Why you get bang for your buck with Google TV

Consumers enjoy the added advantage of excellence at competitive prices. This is thanks to investments in manufacturing. Full integration at the manufacturing facility has the advantage of keeping costs really low. The result? End-users get bang for their buck. Manufacturing in one location saves costs with high-end results. TCL is one of only three brands worldwide producing their own television panels enabling constant supply, support and competitive pricing.

TCL’s hero product, the C835, was the first Google TV Mini LED 144HZ panel launched in South Africa, and it’s taking the world by storm with its Mini LED display technology. Viewers can also enjoy the Mini LED 4K TV C835 with its powerful imagery achieved by increasing the number of local dimming zones, offering stunning brightness. The result is a striking contrast showcasing enchanting detail and over one billion colours powered by QLED technology. Now that is what we call a hero product!

TCL’s premium P735 Series presents MEMC motion enhancement. The 4K price range Google TV series presents flawless imagery. This gives a nice touch when watching sports and fast-action sequences.

Spectacular highlights of the Dolby Vision & Dolby Atmos offer viewers an enhanced performance. Enjoy the AiPQ Engine Chipset viewing experience up close and personal.

It’s also all about good looks. A futuristic look and edgy design enhance the look of any setting. The full Dolby Audio technology and HDMI 2.1 functionality raises the bar of television viewing. The Google-enabled add-ons like Google Assistant, hands-free voice search, Google Meet video call functionality, which requires an add-on camera, and kids profiles takes your television viewing experience to a whole new level.

Where Can I Get My TCL Google TV?
Get your top-notch TCL Google TV at selected Pick n Pay Hypermarkets, Pick n Pay Home and independent retailers. You can also source your TCL unit at Takealot and the online Makro store. TCL’s impressive new Google TV range offers great value with a starting suggested retail price of R5999 for the 43” P635.

Find out more about television excellence at TCL South Africa | TVs and Electronics | TCL.com.

TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances. TCL is the Number one Android and Number two Global TV brand according to OMDIA’s Global TV sets report 2022

Life in the Fit-Lane: Lungi Mxongo tells her story

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“A fitness lifestyle is never an easy lifestyle, but it’s so amazingly beneficial to one’s well-being,” said a fitness enthusiast Lungi Mxongo.

Lungi recently spoke with Lifestyle and Tech about her life and her thoughts on living a fit lifestyle.

She stated that when beginning a fitness lifestyle, one must be patient because consistency is essential and results do not appear overnight She began her fitness journey in 2016 when she felt dissatisfied with her weight.

“I was unhappy with my body weight and didn’t like how I looked,” she said. “My self-esteem was low because of my weight. Not fitting in the clothes you like while shopping can be a real mood spoiler.”

Fitness enthusiast Lungi Mxongo

 Lungi believes that adopting a fitness lifestyle was the best move she could have ever made. In order to reduce her weight; the fitness fanatic said she started by eating healthy balanced meals portioned in small quantity.

To lose weight, the fitness enthusiast stated that she began by eating nutritious balanced meals in little portions.

“One of the things I couldn’t understand was why I was eating the proper foods yet not losing weight.” When I saw my dietician, it dawned on me that it was the large portions I was eating and not drinking enough water.”

Lungi stated that she began eating extremely little meals and drinking water, 2 to 3 litres per day, and that the bathroom became her best friend. Her diet was normal; she ate carbs and starches in cup-sized portions, vegetables in cup-sized portions, and protein in palm-sized portions. She consumed one fruit every day and a cup-sized snack.

“I discovered that eating a balanced meal in a reasonable amount accomplished the trick,” Lungi said. “I used to eat my dinner for lunch which consisted of protein and vegetables in order to minimize cravings and hunger pangs. I used to eat something light at night, like a Greek Salad or soup. The reason I did that was because decent lunch would give me energy for longer and I would be able to train in the afternoon. You don’t need energy when you go to sleep right, and that trick worked out perfectly for me.”

She said that the first week was really challenging since she had to get used to new eating habits, but her passion to achieve the body she desired kept her going.

“Changing eating habits is never an easy thing to do,” she said.  “It requires a lot of mental strength. The hardest time is when you have to order a healthier alternative while dining out with friends or family and have to watch everyone else eat all the unhealthy stuff in front of you.”

“Surprisingly, I discovered that you can train your mind to eat healthily, and once you do, you won’t ever go back to eating poorly, even when you are served unhealthy prepared food, it’s quite simple to say NO THANK YOU I don’t eat that.” In a polite manner of course.

She continued, “In my fitness lifestyle journey, I learned that you can also train your stomach on eating small portions. At restaurants, I always asked for a side plate to dish up on the side because the food would be too much. Then, I’d eat the same food later on again, effectively turning one meal into two servings for the day.”

On a good week, Mxongo (Lungi) trains  roughly 6 days. She adheres to the idea that 80% of your health comes from your diet and 20% from your workout regimen.

“One needs to have a free day in the week to indulge, but making sure that all of those extra calories and carbs are burned off by exercising. You would hear people talking and saying don’t eat this and that, but I have found that eating bad food, which is always in our presence and eating in moderation and working it off does no harm. Indeed, fitness is the new cool.”

Lungi can be found on instagram  @lungsmxo  Facebook  @lungsdube  TikTok  lungsmxo

OPPO official Springboks handset partner

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15 March 2023, Johannesburg – The Springboks and OPPO announced the start of a new strategic partnership which will see one of the world’s leading technology brands as the team’s new official handset partner. A partnership with shared ambitions and winning spirit which will merge both technology and sports brands combining their shared ethos to connect with fans through their passions and enhance their experiences.

Since it was founded in 2004, OPPO has sold more than 300 million devices globally and boasts a footprint spanning over 50 countries. In the South African market, OPPO has become an official handset partner with local football giants, Orlando Pirates, as well as South African Fashion Week. The latest partnership, with what is arguably the country’s most globally recognised brand, the Springboks, is a further demonstration of OPPO’s commitment to making a substantial contribution to the domestic economy.

“We are honoured and delighted to partner with the world champions in what we believe will be a progressive new chapter in the story of both organisations,” said Avashnee Moodley, Head of Marketing at OPPO South Africa, “The Springboks are an elite global sporting brand, recognised the world over, and are associated with a long and illustrious tradition of success. “

“We are very excited to welcome OPPO to our family of sponsors as an official handset partner to SA Rugby and the Springboks”, said Mr Mark Alexander, President of SA Rugby. Economically we are living in challenging times and it’s wonderful to see companies commit to sponsoring rugby. To have one of the biggest manufacturers of smartphones and other electronic devices in the world in our corner, at a time when connectivity comes at a premium, is also great for us at SA Rugby.”

Over the course of many years, the three-time world champions have forged a formidable reputation from their relentless pursuit of excellence, an attribute they have maintained right up to the present day.

“This partnership succinctly encapsulates everything the OPPO brand represents, namely commitment to excellence and investment in South Africa,” Moodley stated, elaborating further, “Many of the hallmarks for which the Springboks are renowned; excellence, innovation, dedication to high performance and tenacity, also sit at the foundation of what drives OPPO to constantly adapt, evolve, and improve. OPPO strives to be a sustainable company that seeks to create a better world by elevating everyday lifestyles through technological artistry.”

The partnership with the Springboks forms part of our global sporting partnerships strategy and ambitions to inspire and engage consumers through sports. We are looking forward to advancing our efforts of connecting and inspiring rugby fans around the world.

“For OPPO, it is a momentous accomplishment to position our name alongside such an iconic emblem. The team inspires our nation and at OPPO, our objective is to help connect people and help connect fans to their team by using our latest innovative technology,” she added.

The alliance exemplifies the core precept that underpins OPPO’s brand proposition, ‘Inspiration Ahead’. Despite the diversity in backgrounds and languages, everyone is inspired to be part of something greater than themselves and OPPO’s sponsorships provide a communication bridge between the brand and its energetic and passionate users.

As Moodley explains, “To envision ‘Inspiration Ahead’ is to believe in a better tomorrow by facing the future with optimism. It reflects our attitude towards the current state of the world. It guides us and serves as our philosophy for dealing with any challenges we may confront.”

OPPO believes that the Springboks embody this sentiment and exemplify everything that its global positioning – ‘Inspiration Ahead’ – is all about.

“As a relatively recent entrant into the market, a collaboration like this provides us with a fantastic platform to expand the scope of our brand throughout South Africa and make more people aware of what OPPO has to offer. We are very enthusiastic about the outlook for growth in the South African market,” Moodley concluded.

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with the ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

Bespoke connectivity solutions key to enable SMEs to prosper in 2023

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In the wake of another rate hike and on top of ongoing loadshedding, high fuel prices  and a generally gloomy economic outlook, South Africa’s myriad small and medium enterprises (SMEs) face serious headwinds. The right connectivity solution is a key success factor in overcoming these challenges in an ever connected world within which they operate.

“In our experience, many SMEs are starting 2023 in a crisis of confidence. While there’s no doubt there is a real basis for their anxiety, the key to succeeding in these difficult conditions is to have the best possible connectivity solutions at a cost-effective rate,” says Makgosi Mabaso, Managing Executive: Home and Business Solution. “Digital, connected ecosystems can enable SMEs to compete with even big corporates on equal terms and access new markets.” Mabaso explains that the current landscape was the inspiration behind Telkom’s Back 2 Business deals that have been carefully crafted with the needs of SMEs in mind.

“Typically, SMEs overspend on digital solutions because offers are usually bundled in a way that supports the vendor’s bottom line, not how to service their customer base effectively. We are turning that mindset on its head by enabling SMEs to access products and services aligned with their business goals and budget, and that will deliver real value,” she adds.

Telkom Business’s innovative approach to helping SMEs succeed needs to be seen in the broader context of the South African economy, which has failed to create jobs and economic inclusion. Globally, SMEs are seen as the engine of growth and create the majority of jobs. In Organisation for Economic Co-operation and Development (OECD) countries, for example, SMEs create 60-70% of employment up to 60% of GDP. By contrast, despite making up 98.5% of the economy, South African SMEs only contribute 28% of the jobs, according to a report by the Small Business Institute.

“Digitalisation is one of the ways in which our entrepreneurs can grow their businesses and so create stable jobs—and it’s vital for the country’s future that they do so,” she argues. “Back 2 Business is our contribution, giving SMEs a solid foundation for a year of growth—against the odds.”