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Protecting your password: Create an unbreakable one

Every year, on the first Thursday in May, World Password Day is commemorated. This day serves as the perfect opportunity for Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a leading global specialist cybersecurity provider, to send a reminder about the importance of dedicating special care to passwords, as they are one of the main barriers against cyber criminals.

Despite their enormous importance, there are still a high number of bad practices when it comes to managing and creating passwords. For example, in 2019, the UK’s National Cyber Security Centre revealed that 23 million people worldwide continue to use insecure passwords such as “123456” or “qwerty”, evidencing that many users are still unaware of the potential dangers. In fact, research shows that people are continue to share their passwords with others, they use the same password across multiple accounts and fail to update their passwords regularly.

And in a country like South Africa, the dangers are significant. Our research shows that an organisation in South Africa is attacked on average 1445 times per week in the last 6 months, compared to 1211 attacks per organisation globally. Similarly, according to a recent INTERPOL report, South Africa had 230 million threat detections in 2022; 219 million of which were e-mail-related threats. South Africa also had the highest targeted ransomware and business email compromise (BEC)-related attempts.

With these numbers in mind, it is critical to remember that technological advances are not only benefiting users, but also providing cybercriminals with new tools to carry out their attacks. What once were considered secure passwords are now becoming outdated, creating new vulnerabilities.

The advent of new graphics cards with virtual memory (VRAM) has opened the door for these hardware devices to process high-speed data, the same way it is used in cryptocurrency mining. However, they can also be used in brute-force cyberattacks to obtain passwords, being the newest models able to perform more than a million checks in just one second, way faster than the previously achieved by central processing units (CPU). This means that if we have a password with less than 12 characters based exclusively on the use of letters and numbers, it could be breached in just a few days.

According to the latest report from Hive Systems, which shared the approximate times in which cybercriminals could “crack” our passwords, range from minimal effort and almost instantaneous times for the most insecure passwords, to 438 trillion years for the most robust keys. In a matter of just one year, these same figures have seen their possible vulnerability times cut by up to 90% that, with the entry of new agents such as cloud services or artificial intelligence, could be even more reduced in the coming years.

So, what does a password need in order to be secure and strong? Check Point Software gives the definitive answers below:

  • The longer and more varied, the better: it should be at least 14-16 characters long and consist of different letters, combining upper and lower case letters, symbols and numbers. However, it has been noted that by simply increasing the password to up to 18 characters combined, a completely unbreakable key can be constructed. This belief is based on the number of attempts brute-force practice requires where the total number of combinations is equal to the number of characters multiplied by their length.
  • Easy to remember, complex to guess: it should be a combination that only the user knows, so it is advisable not to use personal details such as dates of anniversaries or birthdays, or the names of family members, as these can be easier to figure out. A simple way to create passwords that anyone can remember is to use complete sentences, either using common or absurd scenarios, with examples such as ‘meryhadalittlelamb’, or its even safer equivalent with different characters ‘#M3ryHad@L1ttleL4m8’.
  • Unique and unrepeatable: create a new password each time a service is accessed and avoid using the same password for different platforms and applications. This ensures that in the event of a password being breached, the damage will be minimal and more easily and quickly repairable. According to a Google survey, at least 65% of respondents reuse their passwords across multiple accounts and web services, which increases the chances of multiple platforms or applications being breached.
  • Always private: a premise that may seem basic but is important to remember. A password should not be shared with anyone, and it is especially advisable not to write it down anywhere near the computer or even in a file on it. For this task, you can use tools such as password managers, which do the same job, but in a more secure way.
  • Real security is just ‘two steps’ away: in addition to having a strong and secure password, the use of two-factor authentication (2FA) is a major security enhancement. This way, every time an attacker or an unauthorized person wants to access someone else’s account, the account owner will receive a notification on their mobile phone to grant or deny access.
  • Change it periodically: sometimes, even after following all these practices, incidents beyond our reach occur such as leaks of company databases. Therefore, it is advisable to periodically check whether an email has been the victim of a vulnerability to a third party, as well as to try to trace the accounts that may have been compromised. To do this, there are public access tools such as the Have I Been Pwned website, which try to gather basic information on these leaks in order to offer support and help to users. Similarly, even if they have not been breached, it is always recommended to update passwords every few months.

Every day, cybercriminals create new attacks aimed at stealing user passwords. Techniques such as phishing have managed to breach thousands of services by stealing credentials, especially here in South Africa, where on average, organisations are attacked 1352 times per week in the first quarter of 2023. While this number if actually down slightly, this doesn’t mean that organisations should get complacent,” shares Pankaj Bhula: Check Point’s EMEA Regional Director: Africa. “This risk can be easily remedied by establishing secure passwords, making it much more difficult for cybercriminals to guess these combinations, ensuring the highest level of security for our devices”.

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About Check Point Software Technologies Ltd.

Check Point Software Technologies Ltd. (https://www.checkpoint.com/) is a leading provider of cyber security solutions to corporate enterprises and governments globally.  Check Point Infinity´s portfolio of solutions protects enterprises and public organisations from 5th generation cyber-attacks with an industry leading catch rate of malware, ransomware and other threats. Infinity comprises four core pillars delivering uncompromised security and generation V threat prevention across enterprise environments: Check Point Harmony, for remote users; Check Point CloudGuard, to automatically secure clouds; and Check Point Quantum, to protect network perimeters and datacenters, all controlled by the industry’s most comprehensive, intuitive unified security management; Check Point Horizon, a prevention-first security operations suite. Check Point protects over 100,000 organizations of all sizes.

 

Samsung Electronics unveils its ultra-premium Micro LED TV in South Africa

JOHANNESBURG, South Africa – 2 May 2023 Samsung Electronics has unveiled its newest and ultra-premium Micro LED TV with prices ranging from R1.4 million up to R3 million, available in screen sizes from 76” up to 126”. With advancements in picture and sound quality, more screen size options, customisable accessories and an upgraded interface, the Micro LED screens bring the vision of ‘More WOW than ever’ closer to reality with lifelike images, immersive sound and hyper-personalised experiences.

Created from sapphire materials, this borderless, razor slim TV is impressive and offers exceptional sound quality while delivering a front-row experience that feels like you’re sitting in a movie theatre or a concert hall. The launch follows hot on the heels of the recent accolades where Samsung was named as the number 1 global TV brand for the 17th consecutive Year by market research firm Omdia.

“Samsung understands that TV entertainment is more exciting when it’s involving and more cinematic and the Micro LED TV heeds that call in exceptional fashion. With its innovative take on what’s possible, it stretches viewing possibilities to grander levels. The Micro LED TV demonstrates the potential of ultra-premium home screen products for Samsung and shows not only the tech leadership but the company’s bold approach to creating products,” said Mike van Lier, Vice President of Consumer Electronics at Samsung. “Ultimately, it is all for our customers and those who get to have the pleasure of witnessing this level of TV will attest to its majestic viewing experience and how it suits their lifestyle.” 

MICRO LED: The Pinnacle of Display Technology

In addition to the hardware innovations, the Micro LED supports 20-bit greyscale depth. This means Micro LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and colour levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with the immaculate design made possible by its 99.99% screen-to-body ratio, Micro LED delivers revolutionary performance

Finally, Micro LED comes packed with enhanced usability and customisation features.

  • Art Mode allows consumers to turn any room into an art gallery as they can select and display their favourite artwork or digital photography.
  • Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
  • Dolby Atmos delivers a premier audio experience with top, side and bottom channel speakers for breath-taking, multi-dimensional sound.

The New Smart Hub and Apps for the Ultimate User Experience 

Samsung’s Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories, letting users focus on various in-home activities.i

  • NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through Micro LED together with Neo QLED and The Frame TVs.
  • Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Is your smartphone eavesdropping? Here’s what you need to know about privacy concerns

TCL takes a look at the privacy concerns around virtual assistants like the Google Assistant as well as how you can control which personal information you share.

Does it bother you that your smart devices listen to a lot of what you say? It shouldn’t be too much of a concern, given that smart speakers, smartphones, smartwatches, and other devices are mostly listening to your voice to help. On your Android smartphone, for example, you can use the ‘Hey Google’ prompt to open an app, make a phone call, or do a quick Internet search.

Essentially, it’s just a convenient, hands-free way to ask your device to do something or to input information instead of typing it in. In the same way Google remembers information you type into its apps or your Chrome browser, it will use Google Assistant voice data to personalise your user experience. This may include the online ads you see.

Though there’s generally nothing sinister about how Google and other voice assistants use your voice data, it’s also not a bad idea to understand which data services are collected and stored. If you’re privacy-minded, most services will offer you a range of options about which of your data they can collect and for which purposes.

You can usually find out more by reading those pages and pages of terms and conditions most of us accept without reading when we set up our phones or download an app. Even if you’re not up for some light legal reading, there are a range of other steps you can take. Let’s take a look at some ways you can check on which of your voice data Google collects and how it uses it:

  1. Turn Google Assistant on or off

You can get hands-free help from Google Assistant on your phone or watch by saying “Hey Google”. You’ll find the relevant settings in the Google Assistant app. If Google Assistant is on, say “Hey Google, open Assistant settings”. Tap General under “All settings” and you can turn the Assistant off with a toggle.

  1. Find your Google voice recordings

Google provides a central portal where you can view your interactions with its services and see which data it is storing about you. Head for Google My Activity, where you can see data about your Google searches, apps you’ve opened on your Android phone, YouTube videos you’ve watched and more. You can see what data Google is keeping about your voice and audio activity, and also change permissions if you want.

  1. Change app permissions 

You can allow some apps to use various features on your phone, such as your camera or microphone. An app will send a notification to ask for permission to use features on your phone, which you can Allow or Deny. You can also change permissions for a single app or by permission type in your phone’s settings. You can check which apps have permission to view your microphone. Tap Privacy, then Permission manager, then the Microphone permission type.

Some apps—like WhatsApp—will require access to your mic to work properly. But if they don’t need it, you can revoke the permission. Some apps may still be listening to you even if you have disabled voice detection and microphone access. It’s always a good idea to read the privacy policy of any app you install and be aware of the data they collect.

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services worldwide under three key brands – TCL, Alcatel and BlackBerry. With a portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. TCL Communication ranked as a top-10 global mobile phone manufacturer in the first quarter of 2017 according to IDC and company data. Incorporated in Hong Kong, TCL Communication operates its highly efficient manufacturing plant in Huizhou, China and nine R&D centers worldwide. For more information, please visit www.tclcom.com.

 

PUBG holds records for being amongst the most played Battle Royale game of all time

PUBG Mobile

With over 50 million global players daily, PUBG has become one of the most intense free-to-play multiplayer action games. At its peak, PUBG holds an extensive player base and is among the most downloaded and highest-grossing games on various platforms, including mobile devices, PC and consoles. Loved by all, especially teenagers, the game’s popularity can be attributed to its realistic graphics and innovative Battle Royale mechanics.

PUBG is also one of the most renowned titles to grow the Battle Royale gaming genre, which has gained tremendous popularity in recent years. The game has received several Game of the Year nominations and set seven Guinness World Records in the past years among many other accolades.

If you haven’t already downloaded this game and wondering what this craze is about, here’s all you need to know:

The rapid growth of the Battle Royale genre

The basic premise of a Battle Royale game is that players start with little to no equipment or weapons and must scavenge for resources, weapons and armour from the game environment, while also trying to eliminate other players. As the game progresses, the playable area, also known as the “circle” or “zone,” gradually shrinks, forcing players into closer proximity and creating intense encounters. Players must strategically manage their resources, navigate the map and outlast their opponents to be the last player or team standing.

In PUBG, there are up to a hundred players that are dropped onto an island and must fight to be the last man standing. PUBG is a player versus player shooter, a type of large-scale last man standing Deathmatch.

The unique gameplay experience

The mobile version PUBG Mobile, has become a phenomenon, particularly in regions with large mobile gaming audiences such as Africa and Asia. Here’s what makes it one of the most downloaded and played mobile games globally:

PUBG Mobile offers a realistic and immersive gaming experience with its detailed graphics, authentic weapons and realistic physics. The game’s realistic mechanics, such as bullet drop and vehicle physics add to its appeal as players need to strategise and make tactical decisions to survive in the game.

When it comes to the social and competitive gameplay, PUBG allows players to team up with their friends or play solo, fostering social interaction and competition. The game offers various game modes, including solo, duo and squad, which encourages players to work together, communicate and create an engaging and challenging experience.

The Battle Royale game is also compatible across various platforms. PUBG is available on multiple devices, including smartphones, PC and consoles, making it accessible to a wide range of players worldwide. This cross-platform availability allows players to connect and compete with friends, regardless of the platform they are playing on.

Thanks to PUBG’s regular updates and community engagement, the game remains exciting and worth playing. Developers of the PUBG Corporation actively engage with the gaming community, listening to player feedback and incorporating changes and improvements based on player preferences, which helps in maintaining player interest and loyalty.

Lastly, PUBG has moved to the esports and streaming culture, with strong esports presence and competitive tournaments and leagues that attract skilled players and passionate fans. This adds to the game’s appeal, as players often strive to become the best in the gaming world. The game’s streaming culture has contributed to its fame, as players often stream their gameplay on platforms such as Twitch and YouTube, creating a community-driven content ecosystem that fuels its popularity.

In particular, the Battle Royale genre has had a significant impact on the gaming industry, captivating players with its high-stakes, fast-paced gameplay and competitive nature. It has become a cultural phenomenon, influencing not only the gaming landscape but also popular culture and media.

To get a first- hand experience of PUBG,  download it from the AppGallery today.

Buckle up as FlySafair’s Lucky R9 sale takes off tomorrow

FlySafair will be holding their annual mega sale tomorrow 3 May 2023 starting at 9am. The sale will see 50 000 seats on selected domestic flights selling for R9, inclusive of airport tax. These tickets will only be available through the website. As always would-be winners will need to join the Waiting Room via flysafair.co.za to get their hands on a lucky ticket. Each minute a number of customers will randomly be let through to the site where they will have a limited time to seek out and book a lucky R9 ticket. FlySafair would like to wish all participants luck in tomorrows epic sale. The FlySafair App will be available for normal bookings, for those not looking for a R9 ticket.

For more information on the terms and conditions around FlySafair’s sales, please visit the website

PRIME Hydration now available in South Africa

Checkers Canal Walk
PRIME Hydration will be available from most stores on Checkers Sixty60 again from midday today (Monday 1 May 2023) while stocks last. Customers could place advance orders on Sixty60 from 22:00 last night and allocated stock sold out within 1,5 hours.
The launch of PRIME Hydration at Checkers stores across South Africa was met with an overwhelmingly positive response from customers.

Except for a few stores, most Checkers supermarkets still have sufficient stock of the worldwide drink phenomenon. Purchases are limited to eight per customer, two per flavour.

Checkers Canal Walk

Samsung latest Galaxy A24 LTE Device

Galaxy A24_A34 5G

A smartphone packed with great features for an all-round awesome mobile experience

South Africa – 01 May 2023 – Samsung Electronics has released the latest Galaxy A24 LTE smartphone – giving Galaxy fans yet another awesome device to stay connected.

This latest edition of the much-loved Galaxy A Series is here to redefine awesome with a brand-new design featuring a brilliant, Corning Gorilla Glass display protection as well as an awesome screen and camera that shoots sharp and steady to give you the best collection of all your life’s special moments.

From the back of the phone, the improved design of the latest Galaxy A24 LTE sports a glossy plastic finish and prism pattern back cover with a refined and polished camera deck. The optimised ratio between the corner and the camera modules – in particular – give the phone a sophisticated look while the no camera housing is straight out of the apex S series design playbook.

The phone’s sleek and premium design is well complemented by its exquisite flat body pattern. You also have the option of two beautiful colours, black and light green1, to choose from to complete your phone’s look and ensure that you stand out.

Awesome Screen

The Galaxy A24 LTE’s super AMOLED display, from the 6.5-inch2 full high-definition screen, gives a brilliant, vivid display that also keeps your eyes comfortable. With its eye care display3 and low blue light emission that is always clear even under bright sunlight, scrolling through your phone, binging on your favourite shows or playing games would be a pleasant experience that will not harm your eyes.

Awesome Camera

Capture all your different vibes and gain awesome perspectives with the triple-lens camera that includes an excellent 13-megapixel (MP) selfie lens that will be sure to deliver your photos and videos in immaculate quality. The main super sharp and steady 50MP camera is supported by an ultra-wide 5MP and a macro 2MP lens to give you even more options and angles for your beautiful shots.

Disclaimers

1 Colour options may differ by country.

Screen measured diagonally as a full rectangle without accounting for the rounded corners.

3 Galaxy A24 LTE’s display panel received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light. This certification can be found on https://www.sgs.com.

Awesome Battery

You will be happy to learn that all these exciting features of the Galaxy A24 LTE will not quickly deplete your battery power and you will be able to enjoy them for much longer courtesy of the powerful 5,000mAh battery, which can last for more than two days on a single charge4. With video playback time up to 20 hours5, the battery can last long enough to keep you connected and should you need a quick recharge, the 25W fast charger6 will handle things for you to pick up where you left off in no time.

The Galaxy A24 LTE comes with the latest software in Samsung’s One UI 5.1 to give you an even finer mobile experience that is one up on the Galaxy A23 LTE, which it replaces. Memory is taken care of by 4GB of RAM while storage space is 128GB that is expandable by up to 1TB with MicroSD7.

In staying true to form and its commitment to the planet, Samsung’s eco-conscious technology and innovation were applied in the creation of the Galaxy A24 LTE, from the device itself to its packaging. The side keys and SIM trays were made from recycled plastic. No hazardous substance was used and the packaging was minimised and developed using recycled paper. The Galaxy A24 LTE will be available nationwide at retail partner stores from 01 May 2023 at a recommended retail price of R49998.

New York City Celebrates South Africa’s Freedom Day

New York City Mayor Eric Adams (center)

NEW YORK – Against an exciting backdrop of music and dance, New York City Mayor Eric Adams raised the brightly colored South Africa flag high above Bowling Green Park as he proclaimed April 27, 2023, South Africa’s Freedom Day in the city of New York.

Joined by officials from South African Tourism and the South African Consulate-General New York and the Permanent Mission of South Africa to the United Nations, Mayor Adams marked South Africa’s annual Freedom Day with a proclamation that spoke of South Africa’s rich history and global contributions at the ceremony that was attended by New Yorkers from across the city.

Throughout the ceremony South African performers provided dazzling entertainment while Themba Khumalo, Acting CEO of South African Tourism, and Mzwanele Langa, Acting Consul General of South Africa in New York, brought inspiring remarks. Ambassador Xolisa Mabhongo, Deputy Permanent Representative of South Africa to the United Nations, presented Mayor Adams with a gift on behalf of the country before the event concluded with the singing of the two country’s national anthems and the raising of both the South African and American flags.

: South African Tourism celebrates Freedom Day on the seven-story Nasdaq MarketSite in Times Square (Photo Credit: Nasdaq)

Much like America’s Fourth of July celebrates the birth of American independence, South Africa’s Freedom Day is a celebration of the country’s first democratic election. Held on April 27,1994, that election saw Nelson Mandela become the country’s first Black and democratically elected president.

“We thank Mayor Adams for acknowledging South Africa’s history, culture and global influence through his proclamation, and we hope this day acts as a reminder of South Africa’s legacy and a celebration of its bright future,” said Acting CEO of South African Tourism Themba Khumalo. “On Freedom Day we commemorate our journey to freedom and democracy and pay tribute to the struggle heroes who fought for our country’s liberation. As South African Tourism we also reflect on the progress we have made toward promoting the sustainable economic and social empowerment of all South Africans, as we strive to make tourism the leading economic sector in South Africa.”

As well as the celebrations at Bowling Green, the seven-story Nasdaq MarketSite, located at 4 Times Square (West 43rd St. and Broadway), hosted a digital billboard featuring a powerful quote from Nelson Mandela’s 2002 speech at New York University. The quote reminded us that although society has made remarkable progress in expanding inclusion and social cohesion, “the struggle for true and universal human emancipation still lies ahead.”

In 2024 South Africa will celebrate 30 years of democracy. South African Tourism invites travelers who are ready to re-ignite their passion for humanity to visit South Africa for a vacation experience that will leave them feeling inspired, enriched and rejuvenated.

ABOUT SOUTH AFRICAN TOURISM

South African Tourism is the national agency responsible for marketing South Africa as a preferred leisure and business events destination. From breathtaking beauty and sun-soaked coasts to wildlife and adventure to vibrant urban energy and the incredible warmth and cultural diversity of its people – South Africa is a traveler’s dream! Destination South Africa offers a wide variety of experiences including safaris in 19 national parks, breathtaking diverse scenic outdoor spaces, vibrant modern designer cities, an amazing 2,500-kilometer coastline with Blue Flag beaches, inspiring heritage and cultural journeys as well as active adventure experiences and vacation offering impressive value for time and money at any budget

South African Tourism sets sights on Arabian Tourism

28 April 2023, United Arab Emirates (UAE), (Dubai): South African Tourism continues to find strategic opportunities to fast-track the sector’s tourism recovery. The Arabian Travel Market is one platform, as it brings together global tourism decision-makers, industry experts and thought leaders to unlock the sector’s potential.

Now in its 30th year, the tradeshow will take place at the Dubai World Trade Centre from 1 to 4 May 2023.

Zinhle Nzama, the Acting Chief Convention Bureau Officer at South African Tourism says that South Africa’s presence at the Arabian Tourism Market “marks a significant milestone in South Africa’s journey towards economic revival and tourism rebound.”

“Participating at this trade show is a great opportunity that cannot be missed,” Nzama said matter-of-factly.

She added: “It was critical for us to return to ATM again because last year was a huge success for the exhibitors that attended, and ultimately a big win for South Africa’s tourism sector. Last year, the South African delegation came back with over 37 leads, most of which were converted into business.”

As part of ATM last year, South African Tourism entered into an MoU with Emirates Airlines which has, amongst others, seen the airline flying 49 weekly flights into South Africa. These numbers are at pre-pandemic levels and signify how South African Tourism continues to leverage these international trade shows.

This year, South African Tourism is taking 19 exhibitors to ATM, including 14 products and experiences and 5 SMMEs.

“Our exhibitors are carefully selected to ensure that they specifically meet the needs and preferences of the Middle Eastern travellers looking to come and explore South Africa,” adds Nzama.

She said tourism is a vital part of South Africa’s economic recovery grand plan dubbed the South African Economic Reconstruction and Recovery Plan.

She emphasized, “International travel and tourism trade shows provide an opportunity for South African tourism enterprises of varying sizes to strike impactful, lasting partnerships and even ink fruitful collaboration contracts.”

“We are committed to diligently executing our strategies to achieve the ambitious targets we have set ourselves, including 21 million arrivals by 2030 as per the National Development Plan’s (NDP) injunction,” she stated.

In 2022, tourism contributed 3.7% towards South Africa’s GDP, surpassing agriculture, utilities, and construction contributions.

Tourism also plays a vital role in providing sustainable employment opportunities. As per the 2021 employment statistics, the travel and tourism sector in South Africa employed nearly 1.08 million people.

According to Nzama, the Arabian Tourism Market presents a significant chance for South Africa to promote its destination directly to its important source markets in Asia, Australia, and the Middle East.

The region, she revealed, has seen healthy incoming visitor numbers in recent years, which South Africa aims to cultivate and nurture.

She added that last year, “South Africa attracted 5.7 million incoming international visitors between January and December 2022.”

The latest numbers from the Middle East indicate a strong recovery in tourism. In December 2022, there was a significant increase of 223.1% compared to the previous year, with a total of 40,628 arrivals.

Israel was the most significant source market, with 17,427 visitors, followed by Saudi Arabia with 11,464 and the United Arab Emirates with 3,100.

Other countries in the region also contributed a healthy 8,637 visitors.

South Africa, Nzama added, believes that there is more room for growth not just in this region’s contribution but in the overall global figure of wanderlust-seekers who heed its message to come to South Africa and “Live Again.”

International trade shows such as ATM are part of the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, which South Africa has identified as one of the growth levers in the post-COVID-19 pandemic era.

 

FlySafair Threatens National Shutdown

FlySafair’s massive annual sale

28 April 2023 – Johannesburg. Today local low-cost carrier FlySafair has announced the return of their massive annual sale in which they sell one-way flight tickets for just a few rand total. In the past this massive sale has created havoc across the country as customers bask in the pink glows of multiple devices hoping for a chance to gain access to the airline’s website to bag these cheap seats. Perhaps FlySafair can offer some insight to challenger political parties on how to bring the national economy to a standstill.

This year, in celebration of 9 years of operation, the airline will be offering up one-way flight tickets on domestic flight routes for only R9 including airport taxes. In line with the feelings of celebration, the airline has said they will be making a record number of 50 000 individual seats available on pre-selected flights across the airline’s domestic route network for departures between May and November this year.

FlySafair operated its first scheduled domestic flight on 16 October 2014 and has since grown to be a significant player in the domestic air travel space. The airline now operates over 150 flights a day connecting all major South African cities with additional connections to Mauritius and Zanzibar.

“This sale is always very exciting,” says Kirby Gordon, Chief Marketing Officer at FlySafair. “It’s a wonderful opportunity to share our product with people who might not otherwise have the opportunity to fly. This year we are going big with 50 000 tickets which equates to an entire 264 Boeing 737-800 aircraft full of passengers flying for only R9.”

The excitement which surrounds this mega sale each year can best be seen on social media platforms. Each year Twitter in particular comes alive as hopefuls share their travel dreams and comedic relief from the waiting room while lucky ticket winners share their excitement at grabbing such a sought-after prize.

So far over 100 000 lucky passengers have managed to bag seats for anything between R1 and R8 in the airline’s annual sales.

FlySafair remains mum about exactly when this year’s sale will be taking place, but they have indicated that it will be happening sometime next week. Would-be travellers can expect a waiting room to be in action again with lucky draws taking place each minute to allow shoppers onto the site to grab those cheap tickets.

“We’d like to apologise in advance to employers across the country for any productivity lost on the sale day,” quipped Gordon.

 

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