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Tired, trusted and targeted: The new face of insider cyber risk

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Most organisations link employee well-being to productivity, but overlook the direct correlation between high-pressure work environments and heightened cybersecurity risk. In an era of accelerated digital transformation, the cognitive load on employees in critical sectors has intensified. This state of constant pressure is relevant to more stakeholders than those in HR, because it is a systemic security vulnerability. Research consistently highlights that work overload and job stress degrade cybersecurity behaviour, turning well-intentioned, trusted employees into an organisation’s most significant, and unintentional, insider threat.

While malicious insiders capture headlines, the more pervasive risk stems from dedicated but cognitively overloaded employees. It is a well-established fact that human error is a factor in the vast majority of security breaches, a risk that is amplified in environments where the capacity for vigilance is finite. When employees are overworked or distracted, their judgment is impaired. This translates directly into the automatic, reflexive behaviours that threat actors rely on: risky clicks, poor data handling, or a failure to adhere to security protocols that seem inconvenient in the moment. Social engineering, by its very nature, is designed to exploit this. It preys on urgency and distraction, bypassing rational thought to trigger an immediate, and often disastrous, response.

This creates predictable failure points in sectors vital to the national economy. Consider a nurse at the end of a gruelling 12-hour hospital shift who clicks on a malicious link disguised as an urgent patient update. Or a logistics manager at a port, juggling vessel schedules and customs declarations, who hastily approves a fraudulent invoice. In the financial sector, a junior analyst working late to meet a deadline might download a compromised data file from an unverified source. These are not failures of intent; they are symptoms of a security posture that does not account for the operational realities of its environment. The common thread is that these errors stem from individuals operating at their cognitive limits, a vulnerability that threat actors actively and systematically exploit.

The strategic response, therefore, cannot be to simply demand more from already strained employees. Relying on human perfection as the last line of defence is a fundamentally flawed strategy. Instead, the security architecture itself must evolve. Traditional, perimeter-based security models, which operate on the principle of “trust but verify,” just don’t cut it anymore. They inherently trust activity inside the network, a fatal flaw when the internal user becomes the vector of compromise. A new approach is needed, one that serves as a resilient technological safety net – a system designed on the premise that human error is not an exception, but an inevitability.

This begins with applying zero-trust principles through context-aware access controls. A security platform should not grant access based on credentials alone; this is a binary and dangerously simplistic approach. It must continuously verify every user, device, and connection for every single resource request. A smart system will analyse a rich tapestry of contextual signals: is the user logging in from a recognised location and a corporate-managed device? Is the access request happening during normal work hours? Does this user’s role justify access to this specific data? A user’s account suddenly accessing sensitive files it never has before, or attempting a large data transfer at 3 a.m., should trigger an immediate, automated security response. This is the foundation of a system that trusts nothing and verifies everything.

Endpoint security provides the next critical layer of this safety net. Every device, from a medical tablet and a point-of-sale terminal to a warehouse scanner, is a potential entry point for an attacker. Modern endpoint detection and response (EDR) solutions go far beyond legacy antivirus software. They act as a vigilant guard on every device, using sophisticated behavioural analysis to identify the subtle patterns of a potential attack. Rather than just looking for known malware signatures, EDR identifies and neutralises threats in real time based on suspicious actions, making it effective against the novel or zero-day threats often used to exploit an initial human error.

Over time, this continuous monitoring and analysis create a dynamic behavioural baseline for normal activity across the entire network. By using machine learning to understand what constitutes genuine user actions versus suspicious anomalies, the security fabric can automate containment. This is where Security Orchestration, Automation, and Response (SOAR) becomes critical. When an error inevitably occurs – when the wrong link is clicked or the malicious attachment is opened – an automated playbook can immediately quarantine the affected endpoint, suspend the user account, and block communication with the attacker’s command-and-control server. This reduces the threat’s “dwell time” from hours or days to mere seconds, preventing a minor mistake from escalating into a major breach. The technology acts as a second set of eyes that is always alert and always consistent, compensating for the moments when human focus wanes.

Ultimately, building resilience in today’s high-stakes environments requires this strategic shift. It means moving beyond a reliance on perfect human behaviour and instead engineering an intelligent, integrated security platform that anticipates and contains the impact of human fallibility. By de-risking the human element through technology, organisations are not only more secure, but they are also better enabled to pursue their core objectives with speed and confidence. In critical infrastructure and high-pressure commercial sectors, the most effective defence is a security fabric that supports and protects employees by assuming they will make mistakes, and can act appropriately when they do.

 

How Temu Helped a Soweto Teacher Bring Warmth and Hope to Her Classroom

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The classroom was not much to look at, with its cracked windows and a handful of posters – some torn and faded – plastered onto the walls. But 27-year-old Sarah Makhetloane from Lufhereng, Soweto, was determined to transform it into an inspiring learning space for her Grade 4 and 5 pupils.

“I try to bring warmth through stories, song and love – but I know in my heart that they deserve more,” said Sarah. “They deserve to learn in a space that reflects their potential, a space filled with color, hope and dignity.”

Sarah, who teaches about 180 primary school pupils, turned to Temu, the global e-commerce platform, and found a wide variety of vibrant cartoon stickers, bright posters and motivational stamps that she could use to spruce up her classroom.

When she was exploring the platform for classroom supplies, Sarah said affordability and functionality were key factors as the purchase would be coming out of her own pocket. “I considered durability, learner safety, functionality, and of course affordability. I also wanted products that could be reused in creative ways across different subjects,” she said.

Previously, Sarah used golden star stickers bought from elsewhere to motivate her students who were top achievers. But she realized that such a reward system did not recognize other learners who perhaps only saw incremental improvements in their work.

She said that the new motivational stamps she bought, which carry messages like “Keep trying!” and “Well done!”, allow her to encourage a wider range of students’ efforts.

“The stamps promote inclusivity and fairness,” Sarah said. “Even learners who struggle now feel acknowledged for their effort, and that makes all the difference.”

Motivational stamps from Temu that Sarah uses to encourage her students with

The reading corner in her classroom has also undergone a transformation with bright posters and decorative stickers, turning it into a warm, welcoming space where learners feel inspired to read and participate.

Sarah hopes the additions to the classroom will make an impact on her students.

“Most of our learners come to class with limited resources, but they’re full of hope,” she said, adding that some of her students lack proper shoes or uniforms.

“As teachers, we have to meet that hope with creativity and encouragement,” she said.

Using your smartphone to stake a claim in South Africa’s side hustle economy

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South Africans are embracing side hustles for fun and profit, with one survey finding that 45% of young adults are pursuing side gigs. The primary reason for running a side hustle is to generate additional income, but some people do it to learn a new skill, explore a personal interest or take advantage of an opportunity.

Affordable mobile technology has been a key driver behind the surge in side hustle activity. On-the-go communications, seamless ecommerce and payments apps, mobile productivity tools, and hardware features like powerful cameras and long battery life give you many of the tools you need to run your own business.

This technology makes it easy to run an ecommerce store and accept payments; market your business to its audience; produce professional content; run virtual meetings; and so much more besides.

Here are just a few examples of side hustles that you can run from your smartphone:

  1. Content creator

If you’re creative, have a unique voice, and expertise in a particular niche, you might be able to earn some extra rands as an influencer or content creator. Today’s smartphones include powerful cameras for capturing professional-looking photos and videos. AI-enhanced apps can help you to polish your content and make it look even better. It’s not easy to stand out in the crowded world of social media, but if you are consistent and strategic, you can earn a bit of money while having some fun.

  1. E-commerce and dropshipping

It’s easier than ever to set up and run your own ecommerce store from an app on your phone. You can use an ecommerce platform to sell goods you make yourself – like handmade clothing or artisanal baked goods – or products you buy for resale. Dropshipping, where a supplier will ship product directly to your customeris another option. While dropshipping can be profitable, it requires careful planning and realistic expectations about margins and effort.

  1. Trading specialised or second-hand goods

You can use platforms like Bob ShopGumtree and eBay to buy and resell second-hand and collectable items to customers in South Africa and the rest of the world. Some examples of products to sell include vinyl records, retro games, vintage clothing, toys and furniture.

  1. Personal services

There is plenty of demand in South Africa for personal services like fitness training, tutoring, dog walking and gardening. They can be reliable earners, if you have the right skills and equipment. Your smartphone makes it easier by helping you to market your business, accept payments, and schedule appointments.

  1. Virtual services

There are many services you can offer straight from your phone these days – no laptop or in-person presence required. These range from helping small businesses manage their social media account and designing websites to assisting business owners with bookkeeping or handling customer queries.

The technology behind the opportunity

Behind the scenes, it’s the smartphone’s system-on-a-chip (SoC) that drives many of the features you’ll use to run a side hustle.  Platforms like the MediaTek Dimensity 9000 and Dimensity 8000 deliver the features you need to run your side business smoothly and efficiently.  These chipsets offer superior speeds without sacrificing battery life.

Our latest flagship, the MediaTek Dimensity 9500, combines top-tier performance, energy efficiency and on-device AI in one platform. Smartphones built on the MediaTek Dimensity 9500 can handle demanding apps, such as productivity tools, video conferencing and creative software, faster and longer without draining battery life.

Powered by the MediaTek NPU 990, the Dimensity 9500 offers exceptional Generative and Agentic AI performance right in the palm of your hand. Whether you’re creating 4K images and videos for your marketing collateral with Gen AI, doing a Zoom or Teams call, or working remotely, a Dimensity-powered device is a reliable business companion.

Empowering financial independenc

Affordable access to professional-quality tools powered by technologies such as the MediaTek Dimensity Series, is democratising entrepreneurship. With smartphones reducing barriers to entry, it is easier than ever to scale your ideas into a sustainable side business. The next step is doing the research to identify opportunities that fit your skills and interests.

12 trends that will shape 2026 employment and remuneration

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The South African Reward Association (SARA) held its annual conference on 30-31 October at the Wanderers Club in Gauteng. Exco Member Dr Mark Bussin presented 12 interesting trends he expects will emerge in the 2026 workplace.

“These macro trends will impact rewards across organisations next year,” says Bussin.

Trend 1: More entrepreneurs

Growing adoption of AI in organisations alone promises greater demand for specialised products, services and training to maximise the value of their investment. Bussin says this will accelerate entrepreneurship in 2026 as new players enter the market. 

Trend 2: Moonshot pay

Following in the footsteps of entrepreneurs like Elon Musk, more CEOs will take on nearly impossible targets. If achieved within their five-to-ten-year windows, these high-risk commitments promise billions in payouts and share ownership. Of course, such deals have remuneration experts concerned.

Trend 3: Promotions belong to data slicers

Mostly propelled by AI, more data will be generated next year than at any other time in history. Workers who can cut through the noise and mine valuable insights from not only more, but also unique types of data will be in great demand, with lucrative reward packages designed to attract them.

Trend 4: Digital detox

Expect organisations to demand their employees spend even more time interacting with technology during working hours. However, in their free time, staff will go to greater pains to reduce screen time or avoid using their devices altogether. This will be the fastest growing total rewards trend employers need to respect.

Trend 5: The iceberg of ignorance melts

In corporate situations, leaders and decision-makers often see only the tip of the iceberg and are unaware of deeper issues and problems. This can result in poor and ineffective decision making that impacts their entire organisation. In 2026, leaders will have at their disposal better tools to see what lies beneath and greater opportunities for positive change, especially in rewards.

Trend 6: No toxic leaders

Toxic leaders are unsupportive, uncollaborative, coercive and threatening – and are avoided by the top 300 companies in the world. Bussin says that in 2026, the trend of removing toxic leaders from power will seep down to smaller companies as they realise the benefits of hiring those who persuade and motivate rather than those who only crack the whip.

Trend 7: Unemployment ravages the globe

Corporate layoffs to release funding for AI initiatives are rife. In China, unemployment has led Gen Z workers to pay for the appearance of working in an office. Unfortunately, rising populations, geopolitical trends and market forces mean global unemployment will have a devastating effect on some in 2026.

Trend 8: Conscious unbossing

Gen Z and, to a lesser extent, Millennial employees are reluctant to take on leadership and management roles, mainly because of high stress versus comparatively low reward. Instead, they are opting for career paths that promise personal growth and self-improvement. They also prefer leading themselves. In 2026, employers will need to plan carefully to accommodate this mindset while preserving succession.

Trend 9: Radical changes in education and parenting

As technologies like AI demand a shift not only in corporate culture and rewards design but also societal norms, we can expect to see new developments in education and parenting. These radical changes will dictate how children are raised and taught – something employers already need to consider now as many students in their teenage years may become employed within a decade.

Trend 10: C-suite clarity

Growing use of AI, analytics and automation can have a positive influence on corporate and public leadership. It can help tear down silos that have long hampered divisional and departmental cooperation and allow exco members to work together in tight coordination.

Trend 11: You must know ChatCoGem

It’s not enough to be proficient in just one of the popular AI models – ChatGPT, Microsoft Copilot or Google Gemini. Workers need to know all of them if they want to remain employable by organisations that use these platforms and the systems they integrate with in their day-to-day operations, for example, Copilot for Microsoft’s office products and Gemini for Google Workspace.

Trend 12: The world’s first trillionaire

The day the planet’s first trillionaire is declared is fast approaching, even if it doesn’t happen next year. What this means for executive remuneration remains to be seen but it’s sure to raise questions – moral, ethical and legislative.

Leveraging rewards over trends

Bussin says that fellow SARA conference presenter and WorldatWork CEO Dr Scott Cawood hit the nail on the head regarding rewards. “If you want great performance in an organisation, focus on total rewards. Humans are consciously and unconsciously driven by incentives and, if you can leverage that dynamic, you can have much better outcomes,” said Cawood.

“No matter the trends, a solid total rewards strategy can incentivise your people to power through them and remain productive,” says Bussin.

GSMA Research Charts a More Inclusive Digital Future for Africa

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As policymakers, industry leaders, and innovators gather for the GSMA Digital Africa Summit in Cape Town, new GSMA research shows how digitalisation across key sectors – from connectivity to manufacturing – can unlock opportunities for millions across the continent.

The findings, published in Accelerating Smartphone Adoption in Africa and Enabling Smart Manufacturing in Africa,present a single vision: that connectivity, affordability and progressive policy reform are the foundations of Africa’s next phase of digital and economic growth.

“These reports demonstrate that Africa’s digital transformation is already reshaping how people live, work and access essential services,” said Angela Wamola, Head of GSMA Africa“To make it truly inclusive, we must tackle affordability and accessibility head-on, ensuring every citizen, business and public service can benefit from the power of connectivity.”

Accelerating Smartphone Adoption

According to GSMA Intelligence, closing Africa’s mobile internet usage gap by 2030 could add around $700 billion to Africa’s GDP, while transforming lives through better access to education, healthcare and financial services. Yet affordability remains the most significant barrier to smartphone ownership.

South Africa’s recent tax reforms on entry-level smartphones show how fiscal policy can make digital access more inclusive – an approach the GSMA and industry partners are urging other African governments to replicate.

Building on this momentum, at MWC Kigali 2025 the GSMA and leading African operators launched a continent-wide initiative proposing minimum specifications for affordable 4G smartphones and called on governments to remove taxes and duties on devices priced below $100. Eliminating these costs could reduce handset prices by up to 50 per cent, expanding access for the three billion people across Africa who still lack meaningful connectivity.

Connectivity: Closing the Usage Gap

Mobile networks now cover 95% of Africa’s population, yet only about 40% use mobile internet. This widening usage gap, driven mainly by high device costs, limited digital literacy and a shortage of local content, is now the continent’s greatest connectivity challenge.

New connectivity models, including community networks and satellite solutions, are extending reach to remote areas but these alone cannot close the gap. Real progress depends on affordable devices, relevant local services and digital skills, ensuring that coverage translates into participation.

Smart Manufacturing: Powering Productivity

The earlier Enabling Smart Manufacturing in Africa report shows how digitalisation in factories and industrial hubs can drive productivity, job creation and competitiveness.

A Shared Call to Action

To turn this vision into reality, the GSMA is calling for governments, industry and development partners to:

  • Reduce taxes and fees on affordable smartphones, particularly those below US $100.
  • Scale pre-owned and financing models to boost smartphone adoption.
  • Prioritise reliable electricity and 4G/5G coverage for critical sectors such as healthcare, education and manufacturing.

Further focus on the role of mobile technology in accelerating digital economies and boosting inclusion will continue at GSMA’s

MWC Doha 2025

 (25-26th November).

Explore the Gardens of The Cellars-Hohenort, in aid of St Luke’s Hospice

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This summer, as the gardens burst into colour and the scent of fresh blooms fills the air, The Cellars-Hohenort Hotel & Spa invites guests to a tranquil garden experience in support of St Luke’s Combined Hospices.

The charity event will take place on Sunday, 30 November 2025, from 11h00 to 17h00, when visitors can meander through The Cellars-Hohenort’s exquisite grounds, taking in meticulously curated landscapes that range from lush, expansive lawns to hidden garden nooks where nature’s artistry takes centre stage. Testament to a rich history, a shady forest section of the gardens boasts magnificent camphor trees dating back 300 years. Elsewhere, the Formal Rose Garden includes the Liz McGrath Rose, which was hybridised in 2003 to commemorate the 80th birthday of the late Mrs McGrath, the founder of The Liz McGrath Collection.

Guests are invited to enjoy the warm hospitality of The Liz McGrath Collection, with tickets including a cup of tea and a freshly baked scone, served on the elegant Hohenort terrace.

Tickets are available exclusively through Quicket (R195 per adult and R95 for children aged 12 and under) and must be purchased in advance, as no tickets will be sold on the day of the event. Proceeds will be donated to St Luke’s Combined Hospices, supporting their invaluable work in providing compassionate palliative care to those in need across the community.

Join The Cellars-Hohenort for a peaceful summer afternoon surrounded by beauty and purpose, celebrating nature, community, and compassion, and help make a meaningful difference with every step through the gardens.

Top trends redefining homeownership in 2026

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The South African property market in 2026 is being shaped by more than just price and location. Instead, buyers are prioritising three key factors: security, resilience and lifestyle. Easing economic pressures and sustained lower interest rates in 2025 have seen a wave of strategic buyers – from aspirant first-time buyers to downscaling retirees – enter the market.

“They are intentional about their homebuying journey,” says Bradd Bendall, BetterBond’s Head of National Sales. “Buyers in 2026 want homes that offer peace of mind, sustainable and cost-effective living solutions and a quality lifestyle.” Features once considered luxury add-ons have become standard in most homes. Luxury living has transitioned into design-led living where every aspect contributes to creating a space that is functional and restorative.

Increased appetite for smaller, flexible and affordable housing

Many buyers want smaller homes – often sectional title properties and mixed-use developments – that are affordable and well located. These property options offer security, lower maintenance and lock-up-and-go convenience. “Affordability remains a critical concern for many homebuyers. As interest rates ease, first-time buyers and downsizers will dominate the market, fuelling a demand for secure, efficient sectional title units and townhouses over expensive, high-maintenance freehold homes,” says Bendall. Lock-up-and-go apartments appeal to young, mobile professionals and retirees alike. “These buyers place a premium on security, communal amenities such as gyms and swimming pools, and lower monthly maintenance levies.

The rise of sectional title living

Sectional title is SA’s fastest growing sector, especially in major metros such as Cape Town and Gauteng where urbanisation and high-density living is prevalent. According to Property24, sectional title sales account for 30 to 40% of all property transactions in these urban centres. “At an average selling price of R1.2 million, sectional title properties are more accessible for a range of buyers. As these properties often fall within the R1.21 million transfer duty threshold, they are particularly popular with first-time buyers and buy-to-let investors,” says Bendall.

According to the FNB House Price Index, July marked a key milestone: for the first time post-pandemic, equity values generated by sectional title properties marginally outpaced those of freestanding homes. This trend is likely to continue in 2026.

Mixed-use urban developments

Developments that combine residential, retail and commercial spaces (like the Westown development in Durban) are in high demand, particularly for young professionals seeking integrated work-life environments, says Bendall. “Properties within these ‘mini-cities’ will command a premium due to on-site amenities and improved security.”

Energy resilience premium

The days of load shedding tolerance are over. In 2026, full energy backup (inverters, batteries and solar panels) will transition from a luxury feature to a non-negotiable standard for a desirable home. Properties that offer true off-grid readiness and reliable power solutions like solar power, inverters and reliable backup water solutions are commanding a significant price premium. “Estate agents report that these properties sell faster and at higher prices – up to 5 to 10% more – because they offer sustainable and cost-effective solutions,” explains Bendall. “Investing in alternative energy solutions is increasingly important for protecting and increasing property value.”

Fibre connectivity as a standard

Ultra-high-speed fibre connectivity is an essential infrastructure requirement for renters and buyers. Rand Merchant Bank has reported that fibre was initially a “luxury installation” in sought-after suburbs such as Parkhurst, but is now commonplace in many suburbs and high-density areas around the country. The international benchmark is that properties with high-speed fibre can sell or rent for 5 to 8% above market value. “We are seeing similar price premiums in South Africa, especially post-pandemic as more people have opted for hybrid or work-from-home arrangements.”

All-inclusive mega-estates
Lifestyle estates are evolving into true urban villages or mini-cities that offer a 20-minute life radius. “These new developments are integrating an array of lifestyle amenities to appeal to families and young professionals who demand safety and convenience.” The developments now commonly feature co-working spaces, private schools, doggy daycares, padel courts and on-site medical facilities. “For residents within these mega-estates such as Steyn City in Johannesburg’s northern suburbs, it means the death of the commute and the birth of the fully integrated, hyper-convenient neighbourhood.”

Water-wise homes
Following South Africa’s energy crisis, water security is rapidly becoming the next critical point of value. Consumers are actively seeking homes with infrastructure that mitigates municipal service risk. Features like greywater recycling systems, rainwater harvesting tanks, and smart boreholes are highly prized. In 2026, the narrative will shift from simply being eco-friendly to being survival-savvy. Reducing reliance on municipal services is good for the environment, and your pocket, notes Bendall. “Homes with these features sell faster and often at closer to the asking price because they prove to a potential buyer that the home is sustainable and is likely to incur lower utility costs.”

Wellness and biophilic design
A growing trend in home design, often inspired by biophilic principles, incorporates elements proven to boost mental and physical well-being. This shift is a permanent outcome of the work-from-home era, necessitating homes to function as both a workspace and a sanctuary, explains Bendall. Expect to see design elements such as enhanced natural light, dedicated Zoom-ready “pods” or “hubs”, seamless indoor-outdoor living flow, and a greater emphasis on natural materials like wood and stone, along with features like vertical gardens on balconies or patios.

Co-living investor models
Due to high property costs, new investment models are emerging. The trend of siblings, friends or young colleagues purchasing property together (joint bond applications) or renting large properties to share costs is becoming more prevalent. Particularly in sought-after areas where apartments or homes are in short supply, co-living provides a cost-effective alternative, says Bendall. It’s also an ideal solution for mobile professionals and digital travelers – perfect for stays ranging from a few months to a year. They can rent a room on a property, sharing communal spaces with other like-minded tenants. “Co-living is a trend that challenges traditional ownership norms. It provides access to better properties in highly desirable suburbs, allowing young South Africans to afford the security and lifestyle amenities they desire collectively,” says Bendall.

An optimistic outlook
Overall, indicators point to 2026 being a year of continued cautious optimism in the property market, concludes Bendall. FNB’s latest Property Barometer reports that 67% of agents anticipate increased market activity, up from 34% recorded in the previous quarter. Positive sentiment is robust particularly in the affordable and luxury segments. “The trends defining 2026 point to a market increasingly driven by functionality, sustainability and value retention, concludes Bendall.

JAECOO J5 HEV to arrive in South Africa in 2026

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The new JAECOO J5 HEV marks a bold step forward in the brand’s electrification journey, blending intelligent design, hybrid performance, and refined comfort within a stylish compact SUV. Unveiled at the OMODA & JAECOO International User Summit in Wuhu, China, the J5 HEV embodies the next evolution of the marque’s hybrid technology and its growing vision for new energy mobility.

At the heart of the J5 HEV lies the brand’s cutting-edge SHS hybrid system, engineered to deliver strong, efficient, and responsive performance. The system combines electric smoothness with petrol-driven range, enabling the SUV to accelerate from 0-100 km/h in 7.9 seconds, achieve a top speed of 175 km/h, and cover more than 1,000 km on a single tank. Impressively, fuel consumption sits at just 5.3L/100 km, with CO2 emissions measuring only 118.9 g/km.

Designed for both city commutes and open-road travel, the SHS system intelligently adapts to different driving conditions. It prioritises electric-like smoothness in most scenarios, with the engine engaging only when necessary. Drivers can easily switch between “Eco” and “Sport” modes for the ideal balance between efficiency and dynamic response.

Inside, the J5 HEV continues JAECOO’s focus on refinement and comfort. Advanced NVH technology—including active noise reduction, acoustic glass, and enhanced sound insulation—creates a serene driving experience. A 13.2-inch central display and ergonomic column shifter contribute to a modern, driver-oriented cockpit designed for effortless interaction.

Safety and peace of mind remain central to JAECOO’s philosophy. The J5 HEV is equipped with 20 Advanced Driver Assistance System (ADAS) features and comprehensive battery protection technology, ensuring all-around confidence on every journey.

“Following the successful introduction of the J7 SHS and OMODA C9 SHS plug-in hybrids, the JAECOO J5 HEV represents the next step in expanding our electrified offerings,” says Shannon Gahagan, National Brand and Marketing Manager at OMODA & JAECOO South Africa. “With its blend of hybrid efficiency, smooth performance, and attainable pricing, it brings electrified mobility to a wider audience when it arrives in South Africa next year.”

Additional information regarding the J5 HEV’s specifications and pricing will be announced closer to the local launch in 2026.

 

The Gateway to Careers in Creative and Advertising Agencies

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In today’s highly fragmented and rapidly evolving media landscape, the boundaries between traditional filmmaking and commercial content creation are increasingly fluid. Arts degrees, particularly a BA in Film and Cinematic Studies, are being re-examined as robust foundations for careers in creative and advertising agencies. This shift is underpinned by the growing demand for sophisticated visual storytelling, as well as the proliferation of digital platforms where brands and audiences interact.

For many years, students considering film studies faced skepticism, often due to concerns about limited career prospects. However, recent data and industry trends suggest these perceptions may be outdated.

According to the latest PwC Global Entertainment & Media Outlook, global entertainment and media revenues are projected to reach $2.8 trillion by 2027, with digital advertising representing the single largest growth driver. The report highlights that video-based formats across streaming, social, and advertising continue to outpace other segments, reflecting a surge in demand for production skills, narrative development, and content innovation.

This growth trajectory is mirrored in the hiring practices of creative and advertising agencies. Increasingly, these highly creative spaces seek professionals with expertise in directing, editing, copywriting, and visual composition, core competencies of a BA in Film and Cinematic Studies. Graduates are not only responsible for technical execution, but are also called upon to shape the conceptual and strategic direction of branded content.

Maumela Mahuwa of AACA Film College notes, “A deep understanding of cinematic storytelling is a game-changer for brands aiming to stand out. Film graduates bring an invaluable perspective to content creation, from concept to execution. Their ability to tell compelling stories visually and emotionally translates directly into successful advertising campaigns.”

The evolving nature of digital media has also elevated the relevance of film graduates in new contexts. Short-form videos, skits, branded web series, and immersive advertorials are now common vehicles for advertising, requiring a nuanced blend of creative vision and technical skill. Agencies value graduates who can storyboard, direct, manage production teams, and employ cinematic techniques to elevate brand messaging in these formats.

Furthermore, as the PwC report underscores, consumer attention is fragmenting across an expanding array of screens and platforms. This has led brands to invest in more authentic, narrative-driven content that forges emotional connections with consumers. Film graduates, trained in audience engagement and narrative craft, are well-positioned to contribute to this shift. Their ability to balance artistic intent with commercial objectives is increasingly sought after in agency settings, including highly creative content creation settings.

Mahuwa adds, “Film and Cinematic Studies graduates are uniquely equipped to bridge the gap between creativity and commerce. Their storytelling skills are exactly what advertising and creative agencies need to capture attention and inspire action.”

While a BA in Film and Cinematic Studies is mostly seen as a degree primarily for aspiring filmmakers, it is a versatile qualification for roles in brand strategy, content production, creative direction, and multimedia campaign development. As the media and advertising sectors continue to evolve, graduates in this field are poised to play a critical role in shaping how stories are told and how brands connect with audiences in the digital age.

Travel season 2025: The Out-of-Home sector’s moment to shine

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As the year winds down and the country gears up for its annual summer migration, South Africa is about to hit peak movement. School holidays, public holidays, long weekends and sunshine collide to create one of the busiest travel periods of the year. From airports to taxi ranks, petrol stations to toll routes, people are on the move and that means attention is too

For businesses, it’s a golden window. The months ahead offer one of the most powerful environments for Out-of-Home (OOH) advertising to do what it does best: connect brands to people in real, physical moments – when they’re out exploring, spending and making decisions.

Jacques du Preez, CEO of Provantage, says the festive season remains one of the strongest conversion periods for Out-of-Home: “When people travel, their mindset shifts. They’re planning, buying, gifting, exploring, or simply open to inspiration. OOH moves with them along highways, at airports, in shopping hubs and on public transport. It’s media that matches mobility.”

A country on the move

By mid-December, millions of South Africans will be in transit. Last year, ACSA reported record passenger volumes through major airports, processing 3.7 million passengers in December 2024 alone, while SANRAL noted some of the heaviest festive traffic in years, with traffic volumes reaching a high of 853 564 vehicles in December 2024 as reported by toll concessionaires. Add in commuter flows between provinces, family road trips and local tourism, and it’s clear that audiences aren’t sitting still. They’re out there, and they’re spending.

That makes the next three months prime territory for brands that want to translate awareness into action. Whether it’s a new product, a travel promotion, or retail campaign, OOH provides a full-journey canvas, from roadside to retail, taxi rank to runway.

Mapping the traveller’s mindset

Every journey creates a series of decision points: where to stop, what to eat, how to entertain the kids, or which store to visit when you arrive. Smart Out-of-Home strategies follow that path.

On the road, large-format billboards and digital rotators offer a combined exposure potential of an impressive 290 million viewed impressions (VACs) monthly – reinforcing brand familiarity and driving impulse buys from cold drinks and snacks to tech accessories.

At transit hubs, such as taxi ranks, frequency and proximity are key. These spaces reach 22 million South African commuters daily on their way to work or home for the holidays, turning routine journeys into brand moments. At airports, more than 3 million monthly travellers are in high-dwell environments with time to absorb messaging. Here, brands win by speaking to premium mindsets: insurance, banking, tech, fashion and gifting.

In suburban streets and shopping mall zones, hyper-local small format advertising faces close the loop, nudging last-mile action just minutes from purchase points.

And within lifestyle and golf estates, a growing Out-of-Home category is taking shape where audiences are receptive and relaxed with 3 million monthly impressions. These environments reach families and professionals in moments of leisure: on the fairway and at the clubhouse. Messaging in these settings aligns naturally with themes of family, lifestyle, health and aspiration, from automotive and financial brands to travel, tech and home products.

Each space plays a different role, from hyperlocal to broader reach, but together they form an ecosystem that mirrors real audience behaviour. Du Preez explains: “The power of Out-of-Home is that it’s not a single medium; it’s a network of touchpoints that follow people from planning to purchase. When you connect those moments creatively, you drive measurable action.”

Summer amplifies attention. People spend more time outdoors, leisure time increases and consumer confidence generally lifts with the festive mood. Families are shopping, travelling, and celebrating, all of which translates into heightened receptivity to brand messaging at a time when many traditional advertising channels are showing signs of effectiveness fatigue. In this environment, Out-of-Home media stands out by meeting audiences where they’re most active, emotionally engaged and where media can’t be switched off.

Stance on Advertising Effectiveness

While traditional advertising channels face declining effectiveness driven by shifting consumer behaviour, fragmented attention and overexposure to digital messaging, OOH media continues to prove its strength through globally benchmarked audience measurement standards.

Du Preez adds: “Despite the rise of online media, overall marketing effectiveness has declined. The biggest challenge today is attention. In an oversaturated digital landscape, consumers are bombarded and increasingly able to block or ignore one-to-one ads. Since OOH is a one-to-many medium it’s able to cut through that noise. It earns attention in real, physical moments without being intrusive and that’s what makes it one of the most effective mediums in the modern mix.”

Using advanced methodologies that go far beyond simple “opportunity to see” metrics, today’s OOH systems measure VACsconverting potential impressions into actual viewed impressions based on factors such as location, travel patterns, visibility and dwell time. This data-driven accuracy, aligned with international best practice, enables advertisers to plan and evaluate campaigns with precision. When combined with programmatic buying and behavioural insights, it ensures OOH delivers measurable reach, real engagement, and sustained growth in an era of declining ad effectiveness.

“Brands that win this season will think like travellers. They’ll understand where people are, what they’re feeling and when they’re most open to connection. That’s the art and science of Out-of-Home and it’s what we focus on every day at Provantage: helping brands move with their audiences in ways that feel timely, relevant and real.”