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AI is transforming internal audit (and embracing the change is no longer optional)

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Internal audit is often perceived as the profession of careful sceptics – meticulous, methodical, and perhaps in some minds, a little boring. But artificial intelligence is shattering that outdated perception and reshaping internal audit into something far more dynamic.

At a recent SNG Grant Thornton webinar that formed part of the firm’s SHEroes Beyond Internal Audit initiative, three audit leaders made a compelling case that AI isn’t just another tool in the auditor’s kit; it’s a ‘superpower’ that can transform how audit teams deliver value, identify risks and protect organisations.

SHEroes Beyond Internal Audit, established by Maria Pretorius, Director and Head of Business Risk Services at SNG Grant Thornton, is a platform dedicated to shaping the profession’s future, with a particular focus on supporting women in internal audit, developing future-fit auditors who add genuine value, and elevating the profession’s visibility and impact.

During the webinar, Pretorius framed the AI transformation with characteristic enthusiasm. “Artificial intelligence is making internal auditors heroes and heroines,” she said, “but this transformation comes with crucial responsibilities around governance, data quality and maintaining the irreplaceable value of human judgment.”

According to Pretorius, unlocking the full potential of this AI superpower has two critical dimensions.

First, there’s been a significant change in the scope of what internal auditors are required to audit, as artificial intelligence has moved from boardroom buzzword to operational reality. This has created new governance imperatives, requiring internal auditors to evaluate how organisations are deploying AI, examine data privacy protocols and algorithmic bias risks, and assess the potential for automated systems to reach flawed conclusions.

The second key to unlocking the AI superpower involves how internal auditors use it and drive its evolution. “Beyond the obvious application of using AI tools for research and preparation, AI can process massive transaction volumes, support risk assessments and streamline the entire audit lifecycle,” Pretorius points out.

But she emphasises that all this digital power doesn’t indemnify auditors from the imperative to keep critical thinking and professional scepticism central to the work they do. “AI provides powerful capabilities, but auditors cannot simply trust outputs without verification,” she says. “The ethics and objectives that define quality auditing must stay intact, even as the tools become more sophisticated.”

Riaaz Mahomed, Director of Business Risk Services at SNG Grant Thornton, concurred with Pretorius and outlined the dual nature of AI’s impact on internal audit, namely AI as an enabler, and auditing AI as a risk area. He explained that when organisations deploy AI, they face risks around data quality, model bias, cybersecurity vulnerabilities and more. These risks demand robust controls, starting with governance frameworks that establish clear guardrails. Management has to proactively identify risks and implement sufficient controls to mitigate them.

He highlighted the vital role internal audit plays in providing assurance that these controls exist and function effectively, and that businesses are using AI responsibly and managing the associated risks. But he also pointed to a crucial dependency being the maturity of the client’s control environment.  “The more mature the control environment, the more effectively AI can be deployed in the audit lifecycle,” he stressed. “Organisations with manual processes – like those still processing payroll via written payslips and cheques – offer limited opportunities for technology-enabled auditing.” He explained that this creates an opportunity for internal auditors to serve as catalysts, encouraging clients to modernise their processes, which in turn will enable more efficient, insightful audits.

Hema Chetty, Co-Founder and COO of fintech startup Imagination Advisory and Technology, brought practical implementation experience to the discussion. She stressed that AI is only as strong as the data behind it, and this creates both challenges and opportunities for internal auditors. “Too often, audit teams delay AI adoption, claiming they can’t start because the organisation lacks a data strategy,” she said. “But auditors shouldn’t be making excuses; they should be part of the solution, delivering advisory work, helping establish data strategies, and creating dashboards for continuous monitoring that highlight data quality issues.”

Pretorius pointed out that this is where internal auditors’ unique value really shines. “Unlike siloed departments, internal auditors have a holistic view of the organisation. For example, they can leverage AI to quickly and accurately can link procurement risks to recruitment process weaknesses, high staff turnover and user access control gaps – painting a comprehensive risk landscape.

Ultimately, the key message from the webinar was that, as AI rapidly transforms internal audit – presenting both new risks and powerful capabilities – the auditors who thrive will be those who view AI not as a threat to their relevance but as a superpower that amplifies their ability to protect, advise and serve the organisations they support.

Gen Z Family Travel: Letting the Youngest Pick the Itinerary

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For many of us, “Gen Z” conjures up your baby brother quoting memes you don’t get or your niece rocking jeans your mom swore would come back into fashion. What you might not realise? Gen Z has quietly grown up. The eldest Zoomers are pushing 28, and even the youngest are booking their first independent trips, which means their influence over family holidays has shifted fast.

This might reframe your next getaway. Your “little cousin” is now an adult with buying power and a TikTok feed full of travel inspiration. And according to global travel reports, our youngest adults are steering family plans in surprising, purposeful ways.

The Rise of the Gen Z Family Influencer

Gen Z aren’t just passengers anymore; they’re the travel planners. Reports from Flight Centre’s Global PR Report (2025) show that over 90% of Gen Z travellers are adjusting how they travel to keep costs under control, most often choosing budget airlines (31%) and budget-style stays (35%) over large resorts.

They’re also the first to embrace smart tech. According to the same survey, 69% of Gen Z travellers would use AI tools to help plan or book their trips.

“We’re seeing younger travellers influence what families do on holiday, and how they plan,” says Antoinette Turner, General Manager at Flight Centre South Africa. “Gen Z are ushering in a new blend of play and practicality that appeals right across the generations.”

What Gen Z Values, And How It Shapes the Itinerary

Across recent reports, a few trends dominate the Gen Z mindset:

  • Rest and Recovery: According to Flight Centre’s report, about 80% of Gen Z travellers say they prefer slower, more relaxing travel.
  • Sustainability as Standard: Younger travellers are far more open to paying small destination or entry fees to support sustainability and tend to check environmental credentials when booking.
  • Smart Spending with a Touch of Luxury: The “lux‑scaping” trend (treating yourself to a spa stay at the start or end of a holiday) is gaining traction, especially among younger adults, as highlighted in Marriott Bonvoy’s 2025 Ticket to Travel Study.

In short, Gen Zers are less interested in “status” travel and more focused on experiences that align with their identity and values.

Families Adapting Around Them

Older relatives are happy to hand over the itinerary spreadsheet, and it’s paying off. Gen Z’s budget-conscious and values-led approach can lead to more balanced, inclusive plans. We’re talking beach days and museum stops in equal measure.

In South Africa, both Flight Centre and Marriott Bonvoy suggests spending time with family and friends remains a top travel priority, and Gen Z are translating that into intentional together-time.

As Turner puts it, “Families increasingly look to their Gen Z relatives for inspiration. They bring a sense of awareness that feels refreshing in group travel decisions.”

Social Connection over Seclusion

Another consistent theme across industry data is that Gen Zers crave social energy. Many still plan to travel during peak seasons when festivals and cultural or sporting events are in full swing. This pairing of connection and curiosity defines much of their travel style.

The Youngest Voice, the Loudest Impact

Letting the youngest pick the itinerary is efficient. Gen Z travellers bring mindful spending and ethical awareness that make every family trip smoother and more meaningful.

They’re proving that being savvy doesn’t mean being stingy, and that holidays can be both responsible and joyous. So, when your Gen Z sibling or nephew starts building the group itinerary, maybe it’s time to hand over the reins. They might just be the best family travel agent you’ve never hired.

The TT and trusts: legacies in The Isle of Man

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The Isle of Man is famous for many things, but nothing defines it quite like the TT: a motorbike race so fast, so technical, and so unforgiving that even veteran riders describe it as a test of absolute precision. With more than 200 corners being navigated at speeds exceeding 320km/h, the TT has earned its reputation as the most dangerous motorcycle race in the world.

Yet just beyond the roar of the engines, the island presents an entirely different side; one defined by security, structure, and stability rather than risk. And it is this quieter, more predictable side that is catching the attention of globally minded South Africans looking to grow and preserve their wealth for generations to come.

A stable structure in a volatile world

An Isle of Man discretionary trust is built on a robust foundation. It begins with a settlor who has the intent to create a trust, a clearly identifiable trust asset and a corporate trustee that assumes legal ownership on behalf of beneficiaries. “This structure is designed to endure,” says Coreen van der Merwe, Director at Sovereign Trust (SA). “It offers continuity and protection even when personal circumstances change.”

Beneficiaries do not own the assets; they only have the hope of benefiting. This distinction, combined with the island’s well-established trust laws, makes the structure attractive for high-net-worth individuals seeking long-term planning solutions.

Layered on top of that is the Isle of Man’s tax environment: 0% income tax, no capital gains tax, no inheritance tax, and no withholding tax on distributions.

Why more South Africans are looking to ‘man up’

Economic uncertainty and currency instability remain defining features of the South African financial landscape. Van der Merwe explains that South Africans can buffer against this with offshore assets: “Using an Isle of Man trust brings global investments under one structured estate-planning umbrella.”

Key advantages include the preservation of wealth for future generations without the fragmentation that often occurs after death, as well as seamless succession planning that avoids the delays and costs associated with multi-jurisdictional probate. Trust structures also provide robust asset protection from potential creditors, business risks, or relationship breakdowns, while ring-fencing assets such as farms, holiday homes and business interests that cannot be easily subdivided. In addition, they support minor or vulnerable beneficiaries through tailored provisions and create a clear separation between personal and business assets, offering both clarity and long-term protection.

An additional, and often overlooked, benefit is the local expertise available on the island. “Many Isle of Man trust administrators, lawyers and accountants are themselves South African,” notes Van der Merwe. “This dual perspective is truly invaluable. They understand both the regulatory requirements and the cultural nuances that shape South African wealth planning.”

Setting up a trust: what South Africans must know

Establishing a trust offshore is not a quick, one-step exercise. It requires careful planning and professional guidance, particularly because South Africans must navigate South African Reserve Bank and Revenue Service requirements in addition to The Isle of Man’s legal framework.

The process includes:

  1. Consulting a cross-border specialist who understands dual tax residency, controlled foreign company rules, and exchange control.
  2. Choosing the most appropriate trust structure, usually a discretionary trust.
  3. Reviewing and signing the trust deed, which outlines trustee powers, beneficiaries and the trust’s purpose.
  4. Transferring an initial asset, which formally activates the trust. Without this transfer, the trust does not exist in law.

Once established, the trust can hold global investments, property, portfolios, and other international assets, in strong currencies like GBP, USD, and EUR.

For South Africans with global wealth ambitions, the Isle of Man offers a jurisdiction with decades of stability and a legal system built for long-term security, but Van der Merwe emphasises that success in offshore structuring depends on expertise, not experimentation.

“Just as the TT demands absolute precision and risk mitigation, so does cross-border wealth planning. An offshore trust should give you peace of mind, not uncertainty and working with professionals who understand South African realities as well as offshore rules is the only way to achieve that.”

Vodacom launches Value News Network (VNN), a digital platform showcasing Extraordinary Value Deals

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Vodacom has launched the Value News Network (VNN), a new social-led content platform designed to keep customers informed about the latest value-driven products, services, and special offers. Hosted on YouTube, Instagram and TikTok, VNN brings Vodacom’s propositions to life in a fun, educational, and interactive way.

Through VNN, customers can enjoy bite-sized, engaging video content highlighting Vodacom’s most compelling deals, ranging from mobile data and voice packages to fibre offerings, RED Simplified contracts with rewards, and a broad suite of digital services and lifestyle benefits. The platform makes it easier for customers to discover how Vodacom is delivering on its ambition of connecting everyone for a better future.

“At Vodacom, we are continuously exploring new ways to add value to our customers’ lives,” said Thami Majola, Executive Head of Brand Marketing and Communication at Vodacom South Africa. “The launch of VNN allows us to bring our offers and services directly to customers in a fresh, digital-first format, ensuring they never miss out on the best that Vodacom has to offer.”

The Value News Network has been developed with the customer in mind, delivering content that is relevant, accessible, and educational, while remaining entertaining. New episodes will be released weekly, keeping customers informed about the latest ways Vodacom helps them save more, do more, and stay connected.

Over the years, Vodacom has delivered significant data price reductions, contributing to substantial savings for South African consumers.

For instance, Vodacom’s Just4You platform has delivered effective data price reductions of up to approximately 50% through personalised offers. In addition, hourly, daily, and weekly bundles make connectivity more accessible to customers across the country.

As part of the recently launched 2025 V-Up Summer campaign, Vodacom continues to deliver extra value to customers. The 20GB bundle (7.5GB Anytime + 7.5GB NightOwl + 5GB free YouTube data), available exclusively via the VodaPay App, costs as little as R99 and is valid for 30 days. Customers also receive a two-month YouTube Premium subscription and 100 VodaBucks.

Postpaid customers who upgrade or sign up to a postpaid deal receive 200GB of data (100GB Anytime + 100GB NightOwl) over 24 months, 5GB of free YouTube data, a two-month YouTube Premium subscription, and a free MiFi router.

“Our purpose has always been to empower people by closing the digital divide through network expansion and the provision of accessible, affordable digital products and services. The launch of VNN strongly aligns with this ambition,” concluded Majola.

Viewers can watch and enjoy content by clicking on the Value News Network YouTube link. New episodes are uploaded every Tuesday for viewers to experience true edu-tainment.

Vodacom Business Launches Mobile Solution to Empower and Connect Frontline Workers Across Enterprises

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Vodacom Business has unveiled its enhanced Corporate Connect offering, a mobile solution designed to give South African frontline workers access to secure, scalable, and reliable mobile services. This solution supports digital inclusion, ensuring that frontline employees have access to the connectivity and tools they need to perform their roles effectively.

“At Vodacom, we believe that digital inclusion should extend to every employee, not just those behind a desk,” said Mncedisi Mayekiso, Managing Executive: Direct Sales Private and Public Sector at Vodacom Business. “Our Corporate Connect offering empowers businesses to support their frontline teams with smart mobile solutions that are built for scale.”

Frontline workers represent a significant portion of South Africa’s workforce, contributing directly to key economic sectors including mining, agriculture, manufacturing, logistics, and public services. Industry research indicates that improving connectivity and digital tools for frontline workers can boost productivity by up to 25%, contributing to operational efficiency and broader economic growth across industries that form the backbone of South Africa’s economy.

The solution addresses a growing need among organisations to effectively communicate with frontline workers, helping enterprises overcome fragmented mobile spend and rising security risks. “We’ve designed this platform to streamline enterprise mobility management, so businesses can focus on growth rather than complexity,” added Mayekiso.

Unlike traditional plans that cater primarily to office-based staff, Vodacom’s offering enables centralised management of mobile contracts for all employees, including field technicians, healthcare workers, municipal teams, and other frontline personnel. This ensures consistent access to connectivity and digital tools, regardless of role or location.

The solution’s affordable device and data packages, specifically tailored for frontline workers, foster inclusiveness and boost productivity. Its scalable deployment model ensures that large teams, whether in healthcare, logistics, education, transport, oil and gas, mining, or government, can communicate consistently and operate efficiently. To further support accessibility and relevance, the offering includes multilingual support and dedicated account teams across South Africa, ensuring that every employee is equipped to stay connected.

For organisations seeking to optimise costs and streamline operations, Corporate Connect introduces smart spend management tools and zero-rated apps which aid in productivity and help reduce unnecessary expenses. The inclusion of Device-as-a-Service (DaaS) simplifies asset procurement and lifecycle management, while end-to-end governance, from device provisioning to secure decommissioning, ensures that mobile assets are efficiently managed and aligned with business needs.

Security and compliance are central to the solution’s design. Enterprise-grade protections such as mobile threat defense, SIM swap prevention, and full compliance with the Protection of Personal Information Act (POPIA) give organisational leaders peace of mind. Policy-based access controls and real-time spend visibility further strengthen governance, allowing organisations to maintain control over mobile usage while safeguarding sensitive data.

Sustainability is also a key focus, with low-cost devices that support physical SIM cards, refurbished device options, and recycling programmes aligned to Vodacom’s Environmental, Social and Governance (ESG) commitments.

The launch comes at a critical time as businesses adapt to evolving workforce models and increased cost pressures. By bundling connectivity, devices, security, and analytics into one seamless solution, Vodacom Business is helping organisations reduce operational complexity, including the ability to communicate seamlessly with the employee engagement application, drive inclusive digital access, and support South Africa’s broader digital transformation goals.

“Our vision is to connect every individual, across large enterprises, public sector organisations, and SMEs in every province, because we believe universal connectivity is the foundation for a better future. By empowering all employees with the tools and access they need, we’re committed to building an inclusive digital society and advancing progress for everyone,” concluded Mayekiso.

How secure, digital engagement can power citizen trust in West Africa’s energy sector

As West Africa navigates the dual imperatives of expanding energy access and accelerating digital transformation, the demand for secure, resilient and citizen-centric power infrastructure has reached a critical point. With cybercrime on the rise across the continent, energy providers must modernise their systems while safeguarding citizen data and maintaining public trust.

Rebuilding digital trust starts with understanding the current landscape, especially within Nigeria’s energy framework. The term “energy sector” is broad, so the focus should be on Energy Retail and Energy Service Provision, areas where customer interaction is most direct.

Like banking, energy services are essential and widely used, with both sectors increasingly reliant on digital platforms and exposed to growing cybersecurity risks. Just as banks have built trust through secure, customer-centric systems, energy providers must adopt a similar approach.

In Africa, energy platforms are becoming prime targets by cybercrime, and even a single data breach can erode public trust. Security and transparency are no longer negotiable, they are the foundation of sustainable growth. Modernising digital infrastructure is not just about efficiency; it is about creating a trusted environment where customers feel protected and engaged.

To achieve this, energy providers must invest in secure, reliable platforms that safeguard data, improve service delivery, and foster strong relationships with users, mirroring the success seen in the financial sector.

Rapid growth and transformation

However, unlike banks or e-commerce platforms, which often have the agility and infrastructure to respond swiftly to emerging threats, the energy sector is still in a phase of rapid growth and transformation. This limits its ability to react quickly, making it particularly vulnerable to a wide range of cyber risks.

These risks include:

  • Phishing and social engineering attacks targeting employees and systems
  • Identity theft and data breaches, often due to internal actors or weak access controls
  • Legacy systems that lack modern security protocols, increasing exposure to malware, ransomware and denial-of-service attacks
  • Inadequate endpoint protection, particularly on end-user devices, which remain common entry points for malicious activity

Many of these vulnerabilities originate at the retail or consumer-facing level, where compromised devices or poor cybersecurity hygiene can expose core infrastructure. Internally, how the sector safeguards devices, educates employees and enforces compliance, plays a critical role in either mitigating or amplifying these risks.

Without a proactive, layered approach to cyber resilience, the consequences could ripple far beyond operational disruption, impacting trust, reputation and even threatening national security. Systems such as Two-Factor Authentication (2FA) add a distinct layer of identity protection within the broader security stack.

Reinforcing trust, accountability and resilience

2FA verifies users through a second factor, often time-based and device-linked, making unauthorised access nearly impossible, even if passwords are compromised. It is not just a feature; it is a proactive safeguard that reinforces trust, accountability and resilience across digital environments.

For online organisations using apps or web portals, 2FA integration is now quicker and more flexible. Customer engagement platforms and communication service providers offer APIs that connect seamlessly with existing systems, eliminating the need for complex on-premises 2FA solutions.

By adopting these APIs, organisations can offer 2FA as either an optional feature or a standard part of their service. It provides a scalable, efficient way to enhance security while maintaining a smooth customer journey.

The customer journey lies at the heart of trust. Secure, multichannel engagement, makes this journey smoother, more responsive and reliable. Customers can send secure messages, receive real-time updates, and track every interaction, giving them both control and transparency.

Elevating customer experience

When unexpected activity occurs, instant alerts build awareness and provide peace of mind. Combined with a full engagement history, this builds trust, supports audits and strengthens accountability. In the end, secure digital touchpoints do not only protect, they elevate the customer experience.

Looking ahead, the adoption of Internet of Things (IoT) solutions will drive demand for detailed monitoring and proactive alerts. This shift emphasises the importance of anticipating threats and instant responses. As digital services become more personalised, customers will expect seamless, automated experiences, requiring security measures to evolve beyond traditional 2FA to include biometrics, behavioural triggers or pre-authorised actions.

In fast-moving sectors like utilities, these trends will drive a need for robust, embedded cybersecurity frameworks that can adapt in real time. The future of customer engagement will be predictive, frictionless and secured by intelligent, context-aware authentication mechanisms, designed not just to protect, but to empower.

Vans Presents the ‘GOING FURTHER’ Crosspath XC GORE-TEX®

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Vans, the original action sports brand is proud to unveil the Going Further collection, a multi-functional range of seasonal footwear and outerwear that blends comfort, versatility and intention. Created and tested by Vans’ world class athletes, Going Further is an offering of the brand’s most progressive all-weather essentials engineered to withstand the elements, from cold conditions to warm days.

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Pua DeSoto, Vans Athlete

Leading the Going Further collection is the Crosspath XC GORE-TEX. As one of the most capable shoes in the lineup, the Crosspath XC GORE-TEX mixes all-terrain tech with classic Vans design DNA. The shoe’s upper is built with GORE-TEX invisible fit technology for guaranteed waterproofing and breathability, and added RapidWeld™ and ripstop reinforcement in critical areas. The custom Vibram outsole provides trusted traction on any terrain, and the speed-lacing system is always ready to go. An accompanying Sk8-Hi® GORE-TEX is also warm and dry in the harshest weather conditions with waterproofing, Duratherm insulation and an All-Trac rubber outsole.

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The Going Further collection is available at Vans retail locations and at Vans.co.za starting today, 08 December 2025.

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Mental health matters during the festive season: Let’s normalise getting help

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As the year draws to a close, many South Africans brace themselves for a season packed with expectations. Social commitments like braais, family visits, long-distance travel to hometowns and the pressure to create joyful memories are all realities of this time of year. For some, however, the festive season also brings the hidden burden of grief, loneliness, despair and an emotional exhaustion that can seriously dampen the cheer.

‘December can be tough, whether it’s challenging family dynamics or the lack of loved ones to spend the festive period with altogether. Many end up feeling overwhelmed, isolated or emotionally drained,’ says Dr Themba Hadebe, Clinical Executive at Bonitas Medical Fund. ‘We’ve all been there in some way, and it’s important that people recognise the signs early and reach out for support, because help is available and there’s no shame in asking.’

Recognising the warning signs

Seeing the symptoms in family and friends can be hard, but there are few tell-tale signs to look out for. Social withdrawal is often the first red flag; in a season defined by gatherings, family dinners and busy group chats, someone toggling offline, cancelling plans or spending long hours alone may be subtle cries for help.

Sleeping all day or waking up at odd hours feeling consumed by anxiety, losing their appetite altogether or overeating in search of comfort are also common warning signs. And, at a time of year when consuming more alcohol than usual is considered somewhat normal, this can be a difficult sign to spot. Drinking alone or drinking to the point of passing out or making a scene routinely, can be a way of telling someone needs help.

For many, admitting mental distress carries social stigma. It may feel like a sign of weakness, especially in communities where strength is tied to ‘keeping it together’ during holiday celebrations.

‘Our mental health doesn’t go on holiday,’ says Hadebe. ‘Taking care of mental wellbeing is especially important at the end of the year, and members of not just Bonitas but any medical scheme in the country should understand that support isn’t something extra or a nice-to-have benefit, but is in fact part of what they pay for.’

Bonitas members have access to comprehensive mental health benefits paid from the scheme’s main risk pool. As such, counselling and therapy are covered under their plans. On top of that, there’s a full Mental Health Programme which aims to empower members to manage their condition more effectively.

How families and communities can help

Support doesn’t always require a professional. Loved ones can play a key role just by noticing and listening. A simple, open question such as ‘How are you really doing?’ can open the door to meaningful dialogue. Resist the urge to fix things immediately. Sometimes what a person needs most is to be heard.

What’s more, lower the pressure to celebrate, remembering that not everyone has the emotional energy for loud parties. Rather offer quieter alternatives such as a walk, a movie night, coffee and conversation, and normalise the idea that it’s okay to opt out. And if signs persist, like constant sadness, withdrawal from life and changes in behaviour, gently suggest professional support. Offer to help find a therapist, book an appointment, or simply make the first call.

For those struggling this December, remember that you don’t need to bear it in silence. With a Mental Health Programme and counselling benefits available, help is accessible, discreet and covered.

Design Bridge and Partners Launch Bold New Corporate Brand for Tiger Brands

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Design Bridge and Partners has created a bold new corporate identity and refreshed purpose for Tiger Brands, one of Southern Africa’s largest FMCG manufacturers.

Twenty-five years after changing its name from Tiger Oats to Tiger Brands, the refresh reflects the organisation’s commitment to building a more resilient society in the markets within which it operates.

Mathew Weiss, Managing Director, Design Bridge and Partners comments, “Tiger Brands is iconic, with a significant history. It was a privilege to work with the leadership team on the refresh, and we were careful to treat the brand with the respect it deserves.

Informed by employee interviews and a review of the company’s role in culture and communities, we defined a clear objective for the organisation: to make good food and everyday essentials affordable and accessible to all.

The refreshed purpose – To cultivate and nourish lives, every day and every tomorrow – builds on this idea and deliberately highlights the active role the company plays in creating positive and sustainable outcomes across its value chain, from its role in agriculture and building food security, to its logistics capabilities, and bringing people together with its famous product brands.”

“Our new brand is a powerful symbol of unity and progress and reflects the bold choices we have made. It draws on the legacy of the Tiger that has been integral to our company story over the last century and reimagines it for the future.

“Just as our teams and partners unite, the geometric forms of our new logo fit tightly, reminding us that united, we are a collective force for good. The new tiger remains forward-looking but is more contemporary,” says Werna Oberholzer, Director Corporate Affairs and Sustainability, Tiger Brands.

This is an optimal time to reaffirm our commitment to our customers. We chose Design Bridge and Partners because they bring together deep experience in complex corporate branding programs, world-class strategy and creativity, and the capacity to meet our ambitious project timelines.”

Liana Liebenberg, Creative Partner, added: “Designing the new Tiger brand was about more than creating a new logo, it was about using every screen, uniform, truck, pack and reception to give the whole community – suppliers, employees, and partners – a sense of direction.

The new logo retains the pride and strength of the old icon but with a modern, geometric representation, and an updated font. The abstract shapes that form the new tiger are inspired by items found in the company’s value chain – from process, to produce and finished products. The logo also retains the iconic red and black of the wordmark, honouring the company’s heritage.

The visual style is optimistic, including a vivid colour palette, bold typography, and authentic photography. The identity balances credibility with emotion, help the organisation and its people to get behind a story they can believe in.

“We are delighted with the feedback from employees. They are saying the brand captures what they do and crystallises why they are doing it. Clarity of purpose can sometimes be lost as companies grow and become more complex. The brand now supports the group’s business goals and operating model, helping to focus and prioritise effort. adds Mathew Weiss.

Design Bridge & Partners, part of the Ogilvy South Africa Group, is a global strategic brand design agency, working at the intersection of culture, commerce, and creativity. With expertise spanning brand strategy corporate identity, digital design, and experience design, the studio partners with organisations in South Africa and around the world to build brands that matter.

 

Snowy European Cities Worth a Winter Escape

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There is an undeniable magic to European cities blanketed in fresh snow. The crowds thin, the cobblestone streets shimmer under the glow of warm café windows, and historical architecture takes on a fairy-tale quality. 

For those looking to trade palm trees for pine forests and experience the crisp, quiet beauty of a true winter, KLM Royal Dutch Airlines shares five European destinations which offer a perfect blend of culture, history, and dazzling white scenery.

Munich, Germany 

Munich transforms into a genuinely cosy destination in the winter months. The Bavarian capital comes alive with festive lights, traditional markets, and the scent of glühwein wafting through Marienplatz. The city’s famous Christkindlmarkt is a highlight, offering handmade crafts and hearty street food against a backdrop of Gothic architecture. For those looking to explore beyond the city, the Alps are just over an hour away, perfect for a day trip to ski, snowboard, or simply take in the mountain views. Back in town, stop by a local beer hall for a warming meal or visit the snow-covered English Garden for a quiet winter walk. Munich is a city that blends culture and comfort, with a touch of adventure, making it a quintessential European city to visit during the winter months. 

Zurich, Switzerland

Set on the edge of Lake Zurich and framed by snow-covered hills, Zurich is an ideal mix of sophistication and serenity. The historic Old Town glows under strings of festive lights, while Bahnhofstrasse offers some of the best shopping in Europe. A short trip up to Uetliberg Mountain provides sweeping views of the city and the Alps beyond. Indoors, Zurich’s cafés and fondue spots are perfect for a cozy afternoon out of the cold. The city’s blend of natural beauty and urban polish makes it a comfortable, easy-going destination for travellers looking for a relaxed but elegant winter experience.

Vienna, Austria

Winter suits Vienna. The city’s imperial landmarks, from Schönbrunn Palace to the State Opera House, look particularly striking in the snow (although, admittedly, it does snow less here than in areas like the Alps, for example). Its Christmas markets are among Europe’s most famous with traditional crafts, food stalls, and an ice rink for skating under the lights. Between exploring museums and attending a classical concert, take a break in one of Vienna’s traditional coffee houses for a slice of Sachertorte and a strong espresso. Unlike some of Europe’s snow-heavy destinations, Vienna enjoys a light, manageable snowfall — just enough to dust its streets and rooftops without disrupting travel plans. It’s ideal for visitors who want to experience a touch of winter magic without letting snow consume their holiday. The pace here is unhurried, and the focus is on culture, comfort, and good company.

Reykjavík

Reykjavík, Iceland

Reykjavík offers a winter experience unlike anywhere else in Europe. The Icelandic capital, framed by snow-covered mountains and the vast Atlantic, blends small-town charm with striking natural beauty. By day, wander along its colourful streets, visit the Harpa Concert Hall’s shimmering glass façade, or warm up in one of the city’s many geothermal pools. As evening falls, the sky often puts on a show of its own as the Northern Lights frequently make appearances from November through March. While Reykjavík can be cold and dark during the winter months, it’s also one of the most welcoming cities to explore in the season. Locals embrace the slower rhythm. Cozy cafés, hearty cuisine, and steaming hot springs are part of everyday life. For those seeking adventure, the city serves as a gateway to Iceland’s dramatic landscapes: glaciers, frozen waterfalls, and volcanic fields are all within easy reach on day trips. 

Prague, Czech Republic 

Prague’s beauty takes on a special quality in winter. Snow softens the outlines of its historic buildings, and the Old Town’s cobblestone streets feel even more atmospheric. The city’s Christmas market in the main square is one of Europe’s best known, offering mulled wine, local crafts, and warm pastries. Even after the festive season, Prague remains a joy to explore, from the Charles Bridge at sunrise to the quiet courtyards of Prague Castle. The city’s mix of history, architecture, and charm makes it a memorable winter stop for any traveller.

For South African travellers, visiting these European winter wonderlands is surprisingly simple and convenient. KLM Royal Dutch Airlines provides excellent connectivity, offering smooth journeys from Johannesburg and Cape Town. All these diverse destinations are conveniently accessible via a single, quick transfer at Amsterdam’s Schiphol Airport. To learn more or book your next international journey, visit www.klm.co.za.