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Dis-Chem expands its omnichannel personalisation service.

By
LnT Desk
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JOHANNESBURG, DATE – Dis-Chem Pharmacies has introduced a shopper personalisation and targeting offering that will elevate its ability to develop shopper insights to provide significant benefits for customers and suppliers.

Dis-Chem will be able to expand and scale its ability to power engagements across its media channels and deliver benefits for its customers, its brand partners and suppliers, and its business.

Saul Saltzman, executive director at Dis-Chem says the further development of the group’s customer-focused personalisation programme will allow it to achieve personal customer engagements at scale, across channels and in real-time, and will increase the impact of its joint marketing activities with suppliers. The technology optimizes Dis-Chem’s personalization efforts by predicting demand and understanding the preferences of each customer across all brands and categories.

“This innovation illustrates our commitment to customer-centricity by leveraging our well-entrenched Benefit Card loyalty programme.  We can now give our 6,8 million loyalty card customers the individualised offers they need, at the right time and on the right channels.  Shoppers will benefit from in-depth personalisation and targeting via bespoke special offers tailored to individual profiles and shopping patterns that will create engagements that matter for them by delivering content that brings them true value,” he says.

Suppliers can access deep and broad data, giving them information and insights across several categories and criteria. Shopping patterns can be tracked by various metrics: purchase patterns including detail of frequency and size and make-up of basket; region, demographics and ages; and shopper responses to promotions across categories or brands.

“This innovation gives us an in-depth and thorough understanding of our shoppers with the ability to drill down into granular shopper and customer detail.  Our data is simple and user-friendly and brings a unique opportunity to grow categories through supplier partnerships based on the integrity and depth of the data we can extract,” Saltzman says.

 

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Lifestyle and Tech : home for Smart tech, Smart Living and Smart energy

Fostering Innovation in Education

By
LnT Desk
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JOHANNESBURG, South Africa, November 24, 2022/ — South Africa’s Cape Peninsula University of Technology (CPUT) is the only university of technology in the Western Cape and is also the largest university in the province. Ranked among the top 12 universities in South Africa in 2020, it is home to more than 30,000 students and over 70 programs, spread across 13 campuses and service points.

Rewind to January 1, 2005, and CPUT began life with the merger of Cape Technikon and Peninsula Technikon. (In South Africa, technikons are tertiary level institutions that offer technical and vocational education.) This merger was, in fact, part of a wider, national transformation process that aimed to reshape the landscape of higher education in South Africa. Announced in March 2001 by the then Minister of Education, Kader Asmal, this National Plan on Higher Education included, not only the merger of higher education institutions, but also the formation of universities of technology, an acknowledgement of the direction the future was going to take.

Focusing on Innovation and Efficiency: Harnessing Technology

CPUT’s vision is to be at the heart of education and innovation in technology, across Africa. To achieve this, of course, it needs to have a university campus that is ultra-efficient and environmentally sustainable. Indeed, with the university is always looking for ways to enhance the quality of its teaching, it sees ongoing digital transformation as an imperative to build improved teaching environments.

With technology developing at pace, CPUT knew that it needed to upgrade its overall Information Technology (IT) infrastructure. Aged legacy infrastructure was suffering from bottlenecks that were seriously impacting efficiency. In addition, the IT systems deployed across CPUT’s 13 campuses were distributed and silo’ d, meaning that they couldn’t communicate with each other. In addition, storage resource utilization was extremely high, with some systems reaching end of support. Total storage utilization was anywhere between 85 and 95% and required continuous management. When problems arose — and they did — IT engineers had to waste valuable time doing manual interventions, moving workloads around to ensure business continuity.  This led to inefficient use of university human and IT infrastructure resources. With a challenged service offering because of the strained environment, traffic spikes that happen at the start of every new term, were not handled well. This occurred when students rushed to register for courses, causing systems to be compromised.

Cooperating with CPUT on its digital transformation journey, Huawei first began workshopping with the university’s IT Operations and Maintenance (O&M) team back in June 2019, ultimately recommending OceanStor Dorado all-flash storage to replace the legacy system.  In October 2019 CPUT conducted a Proof of Concept (PoC) test, which convinced the team to include Huawei in their RFP process. After a vigorous procurement process managed by CPUT’s Procurement Services Department, Huawei was awarded the contract.  This was because Huawei met both the technical and commercial requirements set out by CPUT.

High Performance, High Availability, and Easy to Use

Huawei OceanStor Dorado all-flash storage uses proprietary hardware, End to End (E2E) Non-Volatile Memory express (NVMe) architecture, and Huawei’s intelligent FlashLink algorithm, which optimizes communication between controllers and Solid-State Drives (SSDs). Backed up by RAID Triple-Parity (RAID-TP) technology, the smart SSD enclosure can tolerate the simultaneous failures of three SSDs and reconstruct 1 TB of data within 25 minutes. In addition, the storage system offers comprehensive enterprise-grade features, such as 3 second periodic snapshots, setting a new standard for storage product reliability.

OceanStor Dorado all-flash storage systems also employ a next generation hardware platform and ultra-stable SmartMatrix full-mesh architecture, to enhance data reliability and service continuity, ensuring always-on storage services. With a fully interconnected design at both the front- and back-ends, SmartMatrix tolerates seven out of eight controller failures, without disrupting services. In the event of a controller fault, services are switched to a functioning alternative within a single second, creating an uninterrupted link.

With OceanStor Dorado in place, CPUT now enjoys superior performance, millisecond-level latency, and extremely high reliability. Performance bottlenecks have been eliminated and the course registration system works smoothly, even during peak times, significantly improving the university experience for faculty, staff, and students alike, effectively supporting the development of teaching and scientific research. In addition, OceanStor Dorado’s intelligent O&M provides a unified storage resource pool to manage storage resources across all campuses, helping the university identify performance peak hours in advance. It proactively looks for potential component faults — endangering everything from ventilation fans and the power supply to the flash disks themselves — preparing in advance to mitigate and even avoid any impact on services. As a result, the university enjoys better maintenance efficiency, up by 30%, and improved IT resource utilization of up to 70%.

Fostering a New Generation of Technology Talent

“OceanStor Dorado’s high levels of performance have significantly improved application performance, providing us with a far more stable environment across the entire university,” said Jerome Corns, CPUT’s IT Director. “We’ve had a very positive experience with Huawei. The local service team quickly responds to problems on the live network, ensuring the stable running of our systems.”

Now, with Huawei OceanStor Dorado all-flash storage system in place, CPUT is well positioned to continue its transformation journey, supporting innovation in technology and education in Africa. It’s also fully equipped to focus on its most important mission and what it does best: fostering a new generation of technology talent.

How recycling helps a business to decarbonize

By
Hugh Tyrrell
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how recycling can help business
Recycling can help business.

For business, the one word take-away from COP26 was ‘decarbonize.’ Reducing emissions of carbon dioxide and other greenhouse gases across a company’s operations is rising on the agenda of many companies.

Emissions from electricity use, transport and other energy-consuming activities need to be addressed and reduced. However an overlooked and fairly low-cost way to reduce emissions is by recycling waste materials rather than sending them to landfill.

Track the weight of recyclables

To do this, an efficient measuring and reporting system is required to track the weight of the recyclable materials coming out of the premises.  Using particular ‘conversion factors’, their weight can be translated into an amount of CO2e avoided by circling the materials back into the manufacture of new products again, or  preventing organics such as food waste from going to landfill and discharging methane gas. (CO2e, or carbon dioxide equivalent, is the standard way of abbreviating all greenhouse gases going into our atmosphere, including CO2, methane and others.)

Using conversion factors

Some conversion factors are less rigorous than others.  Those that offer a bulk conversion of mixed waste recyclables take an average weight and emission factor as acceptable. While being less rigorous, this is simpler, as no prior separation of the materials is necessary.

For more credible reporting however, waste materials are first sorted into their different types – for example,  paper, plastic, glass, metals, organics – then weighed separately.  The weights of the materials are converted into the corresponding amount of CO2e emissions that are prevented (or ‘saved’) from going into the atmosphere.

CO2e savings add value

Savings of the CO2e that is emitted can then be included in an annual report, as well as in social and other media content to investors, customers and suppliers. As a positive indication of corporate business responsibility, this enhances reputation and builds brand value.

If a company wants to go carbon neutral, the conversion data can be used to calculate the amount of offsets required to claim carbon neutrality.  This means investing in renewable energy projects such as renewable lighting, heating and mobility to replace ‘traditional’ fossil-fuel based technologies that would have emitted CO2e.

Carbon barriers are going up

 Internationally, carbon barriers are going up for exporters whose products have a high carbon content in their extraction, processing and production. This is especially worrying because South African companies in their operations use Eskom electricity which generates much more CO2e emissions per ton than electricity production does in many other countries.

The EU has introduced what is called a ’carbon border adjustment mechanism.’  This proposes to put a tax on imported products based on the CO2e emissions released when they are manufactured in the country of exportation.  Government, corporates and brands are also setting ambitious targets for carbon reduction.

Early adopters benefit from decarbonizing

The trend to decarbonize will benefit exporters who respond earliest, as they will be first in line to comply with the new border tax and so be preferred by importing countries.

Decarbonizing will also advantage the supplier companies who provide products to the exporter. This is because so much of the carbon intensity in products is embedded along the value chain. 

As these kinds of measures are brought in, companies who can reduce emissions by decarbonizing by whatever means available, will be increasingly rewarded.

SA film “The Fury” bring the reality of GBV to mainstream entertainment

By
LnT Desk
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The Fury is a South African film, streaming on Prime Video, which addresses the very relevant and current concerns around GBV brings this very sensitive and relevant topic to mainstream entertainment.

In the run-up to this year’s 16 Days of Activism campaign, which runs from 25 November to 10 December, Prime Video hosted a panel discussion with key crew and cast members and notable GBV activists, to cast a spotlight on a scourge which impacts an untold number of women and children in South Africa.

Hosted by well-known TV and radio personality Penny Lebyane, the panellists included The Fury’s writer and director Tim Greene; Grizelda Grootboom, an activist against human trafficking who supports fellow survivors undergoing rehabilitation; Mandisa Mashego, a feminist, an opponent of patriarchy, and a politician; Thishiwe Ziqubu , the film’s lead cast member; and Robin Davis, who runs a foundation to raise funds for the less fortunate youth with a special emphasis on boy children who have no male role models in their lives.   The debate was held at the Women’s Jail, Constitution Hill, Johannesburg, a fitting symbol for the oppression and struggle that women continue to face.

The film focuses on avenging angel Zola Kunene, who, unable to find justice for her sister who killed herself after being raped a decade ago, lures the man she believes responsible to an empty apartment. She ties him up and puts on a show-trial, live-streamed on social-media. The public will be judge and jury. Should it be necessary, Zola will be the executioner.

“The film is an expression of fury and the levels of rage I felt towards gender-based violence in South Africa. The seeds for this story were sown during the 2018 hearings to confirm Brett Kavanaugh to the US Supreme Court despite credible, powerful allegations of sexual assault, which were effectively swept under the carpet.  As a white male in South Africa, this is not my struggle, yet through filmmaking, I had the power and the opportunity to bring this very real issue to life,” says Greene.

Key themes running through the discussion were trauma, anger and healing with participants agreeing on key issues that underpin GBV today and which victims have to deal with: victim blaming and shaming ; a patriarchal society where make dominance has been entrenched for generations; a culture of violence which often starts in the home and extends to public spaces and the workplace in different shapes and forms; and a judicial system unequipped to deal with GBV, a contributor of mob justice to address the glaring gaps which are not being filled by the judicial system.

Social media plays a controversial role in both highlighting and fuelling GBV.  “Social media is a great tool which has allowed women, from all walks of life, to be heard and for them to have a voice, yet we also need to be wary of how social media enables GBV and human trafficking,” Grootboom commented.

Her comment was echoed by Ziqubu who said that while GBV seems to be on the rise, it may be a case of social media giving it prominence. “Social media is a double-edged sword. It has played a strong role in bringing GBV to the front and centre and social issues today, yet at the same time, the deluge of content on this matter has desensitised many of us to the reality and gravity of the situation. It’s all too easy to scroll past content that makes us uncomfortable or that we don’t want to engage with.”

While it was agreed that there is no quick solution to this sad state, the panel members concluded on the absolute necessity of engaging with loved ones and having essential discussions on causes of and concerns relating to GBV and how to mitigate the affliction going forward.

On the basis that entertainment is multifaceted, Prime Video is proud to be streaming local content aligned to key societal issues in South Africa today.  The global theme for this year’s 16 Days of Activism against Gender-Based Violence is “UNITE! Activism to end violence against women and girls”, so it was fitting that it provided a platform to engage on contentious topics and to showcase South Africa’s filmmaking talent and its ability to effectively address this critical issue.

The Fury is currently streaming on Prime Video and the trailer is available here. The panel discussion will be available on Prime Video Africa’s: YouTube from 25 November 2022.

About Prime Video

Prime Video is a premium streaming service, offering customers thousands of TV shows and movies, including Amazon Original series and movies—all available for R79 per month to watch on practically any device. Prime Video is available in more than 240 countries and territories worldwide.

Need an extraordinary holiday experience?

By
LnT Desk
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Portuguese Island, MSC Sinfonia

If there’s one thing you need on your travel list this year, it’s a seascape. But not the usual beach visit to the coast, digging your feet in beautiful white sands and watching seagulls hover in the distance. Rather, you need an extraordinary experience: world-class hospitality, luxury encounters, tailored itineraries, and an enchanting ambience. MSC Cruises is offering you your dream holiday experience, where you get the opportunity to sail away on MSC Orchestra and MSC Sinfonia escaping to the hidden jewels and dreamy destinations of Pomene, Portuguese Island, Namibia and Mosselbay.

From the moment you step onboard, you will have a myriad of activities to choose from: ranging from fine dining in MSC Cruises specialty restaurants, treating yourself to rejuvenating spa treatments, or enjoying the delightful onboard entertainment. Sea lovers will be spoilt for choice, all while savouring each moment, creating long-lasting memories and soaking in the blue skies, glistening sea and picturesque ocean sunsets.

  1. Physical therapy and wellness to help you look and feel your best  

If you are looking to relax and revitalise your mind and body, then the luxurious MSC Aurea Spa offers you onboard facilities and treatments that will pamper, indulge and spoil you, from head to toe. The tranquil Balinese spa brings you the best of aromatherapy and acupressure to ensure the right flow of energy in your body.  You can also enjoy the feel of soft saunas, pools, and salt rooms.

Amid the signature treatments is the Jean Louis David hair salon, and a barbershop, to keep you well-groomed, and looking your best while on board.

And, if you’re into health and fitness, MSC Orchestra provides a jogging track, basketball, volleyball, tennis, and a minigolf arena.

  1. The greatest family entertainment on offer

Just as important as looking after your body and wellness is setting some time for entertainment and leisure. Get ready for a memorable experience, unimaginable fun and unparalleled entertainment when you step onboard MSC Orchestra and MSC Sinfonia. The ships boast a wide range of options – lots of live music, a theatre, a nightclub, and a casino. So, whether you’re up for a night of dancing, or an ever-changing mix of live performances, dancers and artists, or want to try your luck at gambling, there’s something for everyone.

Other entertainment facilities onboard include a piano bar, a cigar room, a library, and a shopping area. To offer our guest a memorable experience we not only have a top selection of wines and beers to accompany your meals, but we offer the possibility to choose from many different bar areas. You will be able to enjoy everything from a simple espresso to the most elaborate cocktails in our many cruise cafes, bars and pubs available.

For families, cruising is an ideal holiday, and both ships boast a Jungle Adventure playroom and a Teen’s Club to keep children happy, social and busy. Whatever their age, MSC Cruises provides all kids with exciting daily activity schedules and numerous features, such as the video game arcade,  to keep them entertained.

  1. Excite your palate with unlimited food options

With great entertainment often comes indulging in food of various flavours. On MSC Orchestra, you can expect food on tap – an abundance of dishes that add complex flavor and exciting twists to classic and traditional recipes.  From the Shanghai Chinese Restaurant with authentic dim sum specialties to the Four Season’s gourmet Italian dining experience and all you can eat at La Piazzetta, you can entice your tastebuds with the most diverse, quality dishes onboard a cruise.

Enjoy sophisticated menus and next-level scrumptious-dining, whether you’re having a romantic dinner for two, brunch with your friends, or an afternoon family feast. MSC Orchestra and MSC Sinfonia also offer a buffet as options for those looking for casual dining.

Sailing on MSC Orchestra gives you the opportunity for a few stops at historical sites, uncontaminated nature spots, and picturesque landscapes. One of the destinations on MSC Orchestra’s itinerary is the Mozambiquan island of Pomene, where MSC Cruises is the only cruise liner permitted to visit.

Give yourself, your family, or your friends the luxury travel experience of their dreams today. MSC Orchestra will be offering three-, four-, and five-night cruises from 19 November 2022 until 15 April 2023 and MSC Sinfonia will be setting sail from 16 December to 6 March, with 23 scheduled departures to various destinations including Namibia, Mosselbay and Durban.

For more information or to book a cruise, go to www.msccruises.co.za.

Checkers scoops several prestigious design awards

By
LnT Desk
-

Checkers was crowned the overall winner of the 2022 Retail Design & Development Awards (RDDA) after it won several major awards at the event.

Organised by the South African Council of Shopping Centres (SASC), the RDDA’s identify and award South African shopping centers for outstanding design and economic success.

The Checkers Foods store in Franschhoek received the coveted overall Spectrum Award for 2022, which recognises innovation as well as outstanding economic and creative achievements.

The supermarket also won in the following two categories:

Checkers developed and owns the 9 000m² Drakenstein Sentrum in Paarl which opened its doors late in 2021. “Modern in styling, it is fresh and bright with clean lines. It sits comfortably in its setting taking advantage of the northerly aspect and the views out to the surrounding landscape,” says the SASC.

In April 2022, Checkers opened its first new format Checkers Foods supermarket in the Western Cape, in the historic town of Franschhoek. The 1 000m² store is designed to honour the style and charm of the town, as well as the architecture of the building in which it is located.

“Checkers Foods Franschhoek makes maximum advantage of a refurbished existing building and mall. The restyled roof and arcade of the mall forms the attractive spine of the new food store layout leading the customer into the store in a way which legibly displays the different sections,” states the SASC.

Introducing a 10-minute Vodacom contract upgrade at iStore for your convenience.

By
Partner Content
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Ever wondered how productive you can be while you wait in line at the bank for 15 minutes? Well, iStore has introduced its latest innovation that is quicker than doing a cash deposit at the bank.

Introducing the 10 minute Vodacom upgrade. You can now upgrade your iPhone contract in as quick as 10 minutes if you are on the Vodacom network. Yes, you read that right, no matter where you are, it’s 10 minutes to upgrade to iPhone.

We’ve all been there and know how frustrating dealing with an upgrade can be, but with this latest innovation from iStore, upgrading a contract can be done with ease, online from anywhere, and depending on your where you upgrade from you could get your new iPhone the very same day from a store through Click & Collect or through delivery.

This new innovation from iStore puts you in control because it can be done from anywhere – at home, in your office, while waiting for a coffee or even inside an iStore.

As a Vodacom upgrade ready customer, you simply need to go to iStore’s website, login, and run through the 6 simple application steps. While you’re checking out, you can add accessories to complement your new iPhone upgrade and select the best way you’d like to get your phone.

The best part about this simple process is that you can pick up your new iPhone the very same day in-store, or get it delivered within 2 days straight to your doorstep.

iStore, home of all things iPhone, now making contract upgrades that much simpler and convenient for you. It’s 10 to iPhone anytime of the day! This upgrade deal is exclusive to iStore and the Vodacom network only.

For more information, visit: https://www.istore.co.za/vodacom-upgrade

Travel Deals on Black Friday

By
Partner Content
-

The Flight Centre Travel Group (FCTG)’s Black Friday specials have landed, with South Africans able to save up to 50% on their 2023 travel to top-selling destinations.

“This is the first Black Friday we have had to look forward to in a couple of years,” said Sue Garrett, General Manager Supply, Pricing and Marketing at the Flight Centre Travel Group. “Last year, we pulled all of our Black Friday deals after it was announced that South Africa had been put back on the dreaded red list, leaving many travellers stranded and devastated as their long-awaited holiday was cancelled or postponed. Now, it’s all systems go! We can travel freely, unmasked, and most of the restrictions from COVID -19 have been lifted,” said Garrett.

“Like the rest of the world, South Africa is still suffering from limited air capacity, although we are encouraged that more and more airlines are increasing their frequencies and routes in and out of the country. The best tip for travellers is to book early. Due to reduced flight frequencies, there is still a limited supply of seats, and an immense pent-up demand, so if you book too late, you may be disappointed or pay significantly more. For example, bookings for the December peak season are almost at capacity, so if you want a last-minute holiday to popular destinations, such as Mauritius, the UK and Europe, you’d better book quickly.”

“Flight Centre’s Black Friday deals for 2022 are geared toward travel in 2023, so you can book now, save and secure your trip,” said Garrett.

Deals are released every day from 21 November until Friday 25 November.

South Africans can look forward to the following specials:

  • Save up to 50% on touring
  • Save up to 50% on cruising
  • Save up to R19 500 on island holidays
  • Save up to R4 660 on Middle East & Asia holidays
  • Save up to R1 320 on local holidays
  • 2023 School holidays – Save up to R17 450

Top tips for snagging a Black Friday deal

Research – do your research in advance. What factors do you need to consider with your chosen holiday? Think about visas, health jabs and other entry information. Visit fctgtravelnews.com for information.

  • Create a wish list – research what holidays you would like to have and include nice-to-haves-but-not-essentials. This way, you can quickly make a call if it’s the right holiday for you.
  • Up-size your holiday – Now is the time to upgrade and save.
  • Know the average price of packages for your chosen destination/s and your preferred dates.
  • Have the 2023 school and public holiday calendar handy.
  • Read the Terms & Conditions.
  • Have your passport information ready.

“We encourage all our customers to shop safely and responsibly this Black Friday,” said Garrett. “Our customers can choose how they wish to shop this year – virtually on our website or face-to-face with a Travel Expert in-store.

Shop Flight Centre Black Friday specials here.

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Lifestyle and Tech is at the forefront of current news and trends covering business, technology, personal finance, travel, fashion and smart living

How to Start a Green Business in South Africa?

By
Lebohang Thulo
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There are many reasons why entrepreneurs opt to start green businesses. Whether they are looking to mitigate the effects of climate change, want to be their own boss, or see a gap in the market – ecopreneurs are finding ways to make money while saving the planet at the same time.

What is a green business?

Green industry businesses produce eco-friendly products and services. Beyond what they produce, they also incorporate a high level of sustainability in their business processes such as water and energy conservation, waste reduction, responsible sourcing of materials, and the use of sustainable packaging, among other measures.

Do you want to start a green business? These are 5 steps that will help you do just that.

1. Find Your Idea

Identify an eco-friendly service or product that nobody in your market currently offers or can deliver like you can. Receptive areas for green businesses are in energy and power, water conservation, waste management, as well as sustainable tourism and fashion.

There is, however, no limit to the kinds of business ideas that can be explored within these fields. Popular options you can consider include handmade all-natural/organic products, composting, upcycling and recycling. Additionally, there are opportunities in sustainable construction, solar panel manufacturing, green architecture and eco-consulting.

2. Know Your Market

There’s never been a better time to launch a green business. Consumer demand for more environmentally friendly options is on the rise, driven by Millennials and Generation Z who are looking to adopt more sustainable lifestyles.

This trend can also be seen locally. The Mckinsey & Company in the article, ‘Stretched South African consumers put health and sustainability on the shopping list’ (https://www.mckinsey.com/za/our-insights/stretched-south-african-consumers-put-health-and-sustainability-on-the-shopping-list) reports that healthy eating and sustainability are becoming increasingly important to South Africans who are willing to pay more for brands that are purpose-driven, are socially responsible and have a better carbon footprint.

Ultimately, to capture this market your business must demonstrate that you care about your customers and the planet, not just profits

3. Have a Business Plan

A business plan is a roadmap for achieving your business goals. It’s also a valuable tool to evaluate the variability of your business plan or secure green financing (note: link to the green financing article) for your new startup.

A traditional business plan includes an executive summary, company profile, market analysis, marketing plan and financial plan.

For green businesses, a business plan not only needs to not only demonstrate the financial viability of your potential enterprise, but must also account for the environmental impacts of your new venture.

4. Get Your Compliance Right

An often overlooked aspect of running a successful business is ensuring that it’s compliant and meets all regulatory and industry requirements.

For most businesses the first step is to register with the Companies and Intellectual Property Commission (CIPC). This ensures your business can do business with the government and the formal sector and can also access government support.

Depending on the nature of your business, it’s advisable that you also register with relevant regulatory bodies overseeing your sector. For example, businesses in green construction can apply for the Green Star Certification which is a voluntary environmental rating system that regulates the environmental sustainability aspects of designing, constructing and operating a building.

Producers of organic products can obtain certification from various bodies such as ECOCERT, which is a recognised service provider for organic, sustainable and fair trade certification in Africa, or Afrisco which provides organic certification for farmers, processing companies, and farm input suppliers.

5. Avoid Greenwashing

Lastly, consumers want to see that you walk the talk. It’s not enough to market your business as eco-friendly or organic, consumers expect brands to live up to these claims.

Greenwashing, which is defined as “the process of conveying a false impression or providing misleading information about how a company’s products are more environmentally sound” is on the rise, globally and in South Africa, with many companies coming under fire for making unsubstantiated claims.

Your strongest protection against greenwashing is to rely on data and embrace credible third-party certification. It’s also important that you avoid exaggerated or false information in your advertising to consumers.

About us

Lifestyle and Tech is at the forefront of current news and trends covering business, technology, personal finance, Smart energy, fashion and smart living. We aim to deliver quality content that inspires your life and influences the way you decide to live it.

Apple TV+ releases “Echo 3

By
LnT Desk
-

Life style and Tech -This Friday, Apple TV+ sees the launch of “Echo 3”, the much anticipated action series directed by Mark Boal, the Academy Award winning writer of The Hurt Locker and Zero Dark Thirty, for Apple Original Films.

Set in South America, this action-packed thriller follows a brilliant American scientist named Amber Chesborough (Jessica Ann Collins) who goes missing along the Colombia-Venezuela border. When the news is broken to her brother, Bambi (Luke Evans), and her husband, Prince (Michiel Huisman) — two men with deep military experience and complicated pasts — they set off to find Amber at any cost, against the explosive backdrop of a secret war.

“Echo 3” was based on the award-winning series “When Heroes Fly”, created by Omri Givon, and inspired by the eponymous novel by Amir Gutfreund. The series is exclusively produced for Apple TV+ by Keshet Studios, the U.S. production arm of Keshet International. The series is helmed by Boal, who also serves as a director and executive producer alongside Keshet Studios’ Peter Traugott, Jason Horwitch, Omri Givon, Eitan Mansuri, Jonathan Doweck, Mark Sourian, Avi Nir, Alon Shtruzman and Karni Ziv, with Pablo Trapero directing four episodes including the pilot and serving an executive producer.

“Echo 3” joins an ever-growing catalogue of Apple Originals from award-winning global storytellers, including the soon-to-premiere “Emancipation,” starring Academy Award winning actor Will Smith – a film inspired by the 1863 photos of “Whipped Peter”, taken during a Union Army medical examination, that first appeared in Harper’s Weekly.

About Apple TV+

Apple TV+ is a streaming service featuring Apple Originals — award-winning series, compelling dramas, groundbreaking documentaries, kids’ entertainment, comedies, and more — with new Apple Originals added every month. Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for R124.99 per month with a seven-day free trial.

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.*

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